FRONT LINE WORKERS WERE JUSTLY HAILED AS HEROES, BUT AS THE PANDEMIC WORE ON, INNOVATIVE APPROACHES TO SENSITIVE SUBJECTS MANAGED TO OVERSHADOW COVID-RELATED COMMUNICATIONS.
Advertising for feminine care products has evolved tremendously in recent years, as evidenced by the incredible “Wombstories” by AMV BBDO for Essity’s Bodyform. It appears twice in the top five as a film and a case study. Meanwhile, Ogilvy’s “Courage Is Beautiful” for Dove continued to solidify its status as the most iconic campaign of the Covid era. As a complete contrast, Area 23’s animated tale for Insmed clearly tugged a few heartstrings. Rounding out the top five is the edgy “Publicly Traded” for LifeStyle Condoms, which created a fluctuating “stock index” of sexually transmitted infections in an unexpected crusade for sexual health.
Advertising for feminine care products has evolved tremendously in recent years, as evidenced by the incredible “Wombstories” by AMV BBDO for Essity’s Bodyform. It appears twice in the top five as a film and a case study. Meanwhile, Ogilvy’s “Courage Is Beautiful” for Dove continued to solidify its status as the most iconic campaign of the Covid era. As a complete contrast, Area 23’s animated tale for Insmed clearly tugged a few heartstrings. Rounding out the top five is the edgy “Publicly Traded” for LifeStyle Condoms, which created a fluctuating “stock index” of sexually transmitted infections in an unexpected crusade for sexual health.
Most awarded
campaigns, brands &
agencies in
Health & Beauty in
2021
Most awarded
campaigns, brands and
agencies in
Health & Beauty in
2021
CAMPAIGNS
BRANDS
Brand | ||
---|---|---|
1 | Dove | |
2 | Bodyform | |
3 | Old Spice | |
4 | Mucinex | |
5 | LifeStyles |
AGENCIES
Name | ||
---|---|---|
1 | AMV BBDO, London | |
2 | Ogilvy UK, London | |
3 | McCann Health, New York | |
4 | Leo Burnett Madrid | |
5 | Area 23, An IPG Health Company, New York |
Watch
1. Bodyform / Wombstories
Заголовок | Wombstories |
Агентство | AMV BBDO |
Кампания | Wombstories |
Рекламодатель | Essity |
Бренд | Bodyform |
Дата первой трансляции/Публикации | 2020 / 7 |
Бизнес сектор | Женская гигиена |
Тип медиа | Телевидение |
Длина | |
Звуковая дорожка | Priestess Shura Remix by Pumarosa |
Редакционная компания | Trim Editing |
Аудио послепроизводственный этап | 750mph |
Спецэффекты / видеоэффекты | Framestore |
Анимация | Framestore |
Главный креативный директор | Alex Grieve |
Исполнительный креативный директор | Nadja Lossgott |
Исполнительный креативный директор | Nicholas Hulley |
Креативный директор | Toby Allen |
Креативный директор | Jim Hilson |
Телепроизводство | Edwina Dennison |
Помощник ТВ производства | Lucia Fioravanti |
Продакшн Студия | Chelsea Pictures |
Директор | Nisha Ganatra |
Продюсер | Shanah Blevins |
Исполнительный продюсер | Lisa Mehling |
Исполнительный продюсер | Pat McGoldrick |
Оператор-постановщик | Natasha Braier |
Редактор | Elise Butt |
Звукооператор | Sam Ashwell |
Animation Creative Director | Sharon Lock |
2. Dove / Courage Is Beautiful
Заголовок | Courage Is Beautiful |
Агентство | Ogilvy UK |
Кампания | Courage is Beautiful |
Рекламодатель | Unilever |
Бренд | Dove |
Posted | Апрель 2021 |
Бизнес сектор | Гигиена и средства личной гигиены |
Тип медиа | Анализ ситуации |
Длина | |
Global Executive Creative Director Unilever | Daniel Fisher |
Главный креативный директор | Brian Murray |
Juliana Paracencio | |
Креативный директор группы | Christian Horsfall |
Ассоциированный креативный директор | Pam Danowski |
Head of Art Production | Sarah Thomson |
Художественный продюсер | Chloe Jahanshahi |
Художественный продюсер | Jonathon Nixon |
Head of Integrated Production | Matthew Jones |
Продюсер агентства | Marie-Pierre Toure |
Senior Print Producer | David Scanlon |
Worldwide Managing Partner | Nadja Bellan White |
Worldwide Managing Director | Aviva Groll |
Global Managing Partner | Sam Pierce |
Global Business Director | Georgie Howard |
Global Creative Delivery Lead | Mike Kerry |
Programme Director | Pia Smith-Boquien |
Директор по стратегии | Tom Kenny |
Директор рабочей группы клиента | Beth Blatch |
Account Coordinator | Rebecca Tummers |
Директор по стратегии | Ben Kay |
Исполнительный продюсер | Kristina Anzlinger |
Assistant | Nathan Olszewicki |
Композитор | Kevin Sargent |
Music Partner | Big Sync Music |
Audio Creative Director | Didier Tovel |
Audio Executive Producer | Alison Lawee |
Offline Editor | Billy Mead |
Исполнительный продюсер | Ed Hoadley |
Offline Editor | Paul Ferdenzi |
Послепроизводственный этап | Jo Papayyianni |
Исполнительный продюсер | Darryl Bolton |
2D Художник | Ben McIlveen |
Technical Operator | Richard Evans |
Global Dove | Alessandro Manfredi |
Executive Vice President | Alessandro Manfredi |
Global Brand Vice President Dove Masterbrand | Sophie Van Ettinger |
3. Bodyform/Libresse / #Painwombstories by Libresse
Заголовок | #Painwombstories by Libresse |
Заголовок (оригинальный язык) | #wombpainstories |
Агентство | AMV BBDO |
Кампания | #Painstories |
Рекламодатель | Essity |
Бренд | Bodyform/Libresse |
Дата первой трансляции/Публикации | 2021 / 3 |
Бизнес сектор | Женская гигиена |
философия | Essity, creator of Libresse, Bodyform, Nana, Nuvenia, Nosotras and Saba, launches its latest taboo busting activation, #painstories, exploring the true extent of the pain women endure and inviting them to share their stories. #Painstories has been created to tackle the gender pain gap one story at a time and offer a new way to express and articulate pain, with a focus on endometriosis, via a newly launched Pain Dictionary. The launch will also see the world’s first Pain Museum created to educate and engage society on the extent to which this pain is overlooked, underfunded and often ignored. It shows how working together we can help close the gender pain gap once and for all. The experience of pain for women is complex, complicated and desperately underacknowledged. Endometriosis is just one example of the agony being endured. It affects one in 10 women but, astonishingly, takes an average of seven and a half years to be diagnosed* due to the perceived notion that severe period pain is ‘normal.’ Enduring this pain has a profound impact on every area of sufferers lives with some people experiencing depression, loss of relationships and in some cases even considering suicide. This is also reflected in their work with research finding that over 40% of those with endometriosis had given up or lost their job because of it. Libresse has created The Pain Dictionary, using real descriptions of pain from people with endometriosis. The dictionary includes new words and definitions which have been visualised by artists and creators, whose powerful illustrations bring the definitions to life, resulting in a new verbal and visual language for endometriosis pain. Contributors include illustrator Venus Libido, and textile artist Ellie Pearce, both of whom suffer from endometriosis. The campaign will encourage a culture of sharing #painstories online: The Pain Dictionary is a collaborative ongoing project, where Libresse will continue to listen to women, to use their pain descriptions to build an expansive source of pain experiences, showing the variety and intensity of endometriosis pain. To launch #painstories, Libresse has created the world’s first Pain Museum for people to explore the gender pain gap one story at a time. It will take people on an expressive deep dive into pain –– telling the #painstories that need to be told, exploring the taboos that fuel the silence around pain through artwork, and includes interviews with endometriosis sufferers and medical experts. The Pain Museum is a true education into the experience of pain that brings women’s #painstories to life and addresses how we can create a language to confront it, to move towards a world where this suffering is not something shrugged off as “normal”, simply to be endured. |
Тип медиа | Анализ ситуации |
Длина | |
Главный креативный директор | Alex Grieve |
Исполнительный креативный директор | Nicholas Hulley |
Исполнительный креативный директор | Nadja Lossgott |
Креативный директор | Nicholas Hulley |
Креативный директор | Nadja Lossgott |
Креативный директор | Jim Hilson |
Креативный директор | Toby Allen |
Copywriter / Art Director | Lauren Peters |
Copywriter / Art Director | Augustine Cerf |
Дизайнер | Jack Donovan |
Дизайнер | Mario Kertstra |
Agency Planner | Bridget Angear |
Agency Planner | Beatrice Farmelo |
Agency Planner | Margaux Revol |
Account Management Team | Katie Gorrod |
Account Management Team | Sarah Hore-Lacy |
Account Management Team | Sarah Douglas |
Креативный продюсер | Rosie Stipic |
Коммерческие дела | Michelle Holmes |
PR-агентство | Ketchum London |
Practice Director | Amber Organ |
Senior Account Manager | Victoria Bond |
Research Company | The Outsiders |
Researcher | Zoë McQuillin |
Researcher | Steven Lacey |
4. Insmed / Unbreakable
Заголовок | Unbreakable |
Brief | “Unbreakable” is a visual metaphor of the NTM experience. Based on actual NTM patient experiences, the film opens on Barbara the Bunny, a plush toy fabricated in a magical factory. When she comes alive, she realizes something is not quite right as she begins to cough, splitting a piece of her fabric in the process. Barbara is expelled from the factory by “Quality Control” and from there, we follow in her journey across the city desperately seeking a specialist for her situation. To her relief, a sweet toy repair shop owner knows just exactly what to do. |
Агентство | Area 23, An IPG Health Company |
Кампания | Unbreakable |
Рекламодатель | Insmed |
Бренд | Insmed |
Дата первой трансляции/Публикации | 2021 / 1 |
Бизнес сектор | Здоровье и фармацевтические изделия |
История | “Unbreakable” is the story of Barbara the Bunny. When she begins to persistently cough, “Quality Control” at the toy factory labels her “defective,” and so her search for treatment begins. She goes from shop to shop to no avail, until she discovers a loose string of yarn that takes her on a magical journey across town and into the arms of a toy repair shop owner. |
Тип медиа | Телевидение |
Длина | |
Главный креативный директор | Tim Hawkey |
Креативный директор группы | Chris Bernesby |
Креативный директор группы | Joe Capanear |
Креативный директор | Paul Harrington |
Ассоциированный креативный директор | Jennifer Harrison |
Ассоциированный креативный директор | Kristen Bell |
Ассоциированный креативный директор | Corinne Feight |
Копирайтер | Sasha Mishkin |
Group Executive Producer | Chinkara Singh |
Ассоциированный креативный директор | Ronnie Caltabiano |
Management Director | Martha Simpson |
Директор рабочей группы клиента | Jack OShaughnessy |
Интегрированный продюсер | Kevin Mullucks |
Broadcast Business Manager | Helen Hathiramani |
Продакшн Студия | Roof Studio |
Креативный директор | Guto Terni |
Креативный директор | Vinicius Costa |
Креативный директор | Lucas Camargo |
Исполнительный продюсер | Marcus Lansdell |
Руководитель производства | Vanderlei Santana |
3D Lead | Heber Conde |
3D команда | Bruno Celegao Monteiro |
Анимация / 3D | Alex Ferreira |
Анимация / 3D | Andrea Delfino |
Анимация / 3D | Bruna Berford |
Анимация / 3D | Bruno Santos |
Анимация / 3D | Christian Weckl |
Анимация / 3D | Daniel oliveira |
Анимация / 3D | Emerson Manfrin |
Анимация / 3D | Francisco Catão |
Анимация / 3D | Hannry Pschera |
Анимация / 3D | Jesiel Almeida |
Анимация / 3D | Jonathan Edward |
Анимация / 3D | Jorge Zagatto |
Анимация / 3D | Leonardo Felix |
Анимация / 3D | Leonidas Maciel |
Анимация / 3D | Marcio Nicolosi |
Анимация / 3D | Matheus Caetano |
Анимация / 3D | Rodrigo Dutra |
5. LifeStyles Condoms / Publicly Traded
Заголовок | Publicly Traded |
Brief | Sexually Transmitted Infections, like stocks, are Publicly Traded. That’s the idea behind this stock-market inspired, STI awareness platform for LifeStyles Condoms.According to the Australian Institute of Health and Welfare, STIs have more than doubled over the past 10 years. With many brands in the category focusing on pleasure and performance, we saw an opportunity to centre a condom's primary benefit: disease prevention.As Australians search their symptoms, our platform uses the Google Trends API to gather real time data on the six most active STIs: chlamydia, HIV, syphilis, herpes, gonorrhoea and HPV. Publicly Traded pulls the data every 15 minutes, then visualizes them into six separate charts. It’s then rolled up into a single index – The STI Index, which drives the price of LifeStyles Condoms. People can buy in real time, or sign up for Price Alerts to get notified when condoms hit their desired price. |
Агентство | FCB/SIX |
Кампания | Publicly Traded |
Рекламодатель | LifeStyles Healthcare LLC. |
Бренд | LifeStyles Condoms |
Posted | Декабрь 2020 |
Бизнес сектор | Контрацептивы и тесты на беременность |
История | Sexually Transmitted Infections, like stocks, are Publicly Traded. That’s the idea behind this stock-market inspired, STI awareness platform for LifeStyles Condoms.According to the Australian Institute of Health and Welfare, STIs have more than doubled over the past 10 years. With many brands in the category focusing on pleasure and performance, we saw an opportunity to centre a condom's primary benefit: disease prevention.As Australians search their symptoms, our platform uses the Google Trends API to gather real time data on the six most active STIs: chlamydia, HIV, syphilis, herpes, gonorrhoea and HPV. Publicly Traded pulls the data every 15 minutes, then visualizes them into six separate charts. It’s then rolled up into a single index – The STI Index, which drives the price of LifeStyles Condoms. People can buy in real time, or sign up for Price Alerts to get notified when condoms hit their desired price. |
Проблема | LifeStyles® is a global leader in sexual wellness products, including condoms, personal lubricant, and other fun stuff. |
Тип медиа | Digital |
Главный креативный директор | Ian Mackenzie |
Исполнительный креативный директор | Colin Craig |
Ассоциированный креативный директор | Andrew Bernardi |
Копирайтер | Hemal Dhanjee |
Арт-директор | Steve Ierullo |
Дизайнер | Ming Mikaeo |
Стратег | Eli Ferrara |
Group Account Director | Shalta Dicaire Fardin |
Директор рабочей группы клиента | Fraser Jackson |
Директор интегрированного производства | Gillian Morrison |
Интегрированный продюсер | Venus Pun |
Chief Technology Officer | Jacob Ciesielski |
6. Astrazeneca / The CO2 Inhaler
Заголовок | The CO2 Inhaler |
Агентство | McCann Health |
Кампания | The CO2 Inhaler |
Рекламодатель | AstraZeneca |
Бренд | Astrazeneca |
Posted | Июль 2021 |
Бизнес сектор | Здоровье и фармацевтические изделия |
Тип медиа | Анализ ситуации |
Длина | |
Global Chief Creative Officer | Matt Eastwood |
Исполнительный креативный директор | Tim Jones |
Исполнительный креативный директор | Stephanie Berman |
Креативный директор группы | Fabio Rodrigues |
Креативный директор группы | Brian Wiesenthal |
7. Rexona / Degree Inclusive
Заголовок | Degree Inclusive |
Агентство | VML (formerly WT) |
Кампания | Degree Inclusive |
Рекламодатель | Unilever |
Бренд | Rexona |
Posted | Ноябрь 2021 |
Бизнес сектор | Дезодоранты |
История | We believe products reflect the people who create them. Our motto is “build with, not for”.Our team was an international, diverse and multi-disciplinary team, including a disabled inclusive designer, an engineer, occupational therapists, psychologists, disabled consultants all with the same belief that inequality is something that is designed.The disabled community told us that fear of sweating – and body odor - sometimes held them back from going out or doing things they wanted. Being able to use deodorant was essential for confidence.We identified the major challenges as grasping, opening, closing, application motions and tactile perceptibility.We worked from these insights in an agile way, 3D modeled the design iterations and printed in-house so we could quickly distribute for rapid feedback during COVID. Three rounds of iterations gave us the design for Degree Inclusive, a deodorant that’s easier to identify, handle, open, close and apply. |
Проблема | We will all experience disability at some point in our lives. Today, 60 million adults in the US live with a disability. That’s 1 in 4!Degree, the world’s #1 deodorant, has an inclusive purpose – “To inspire confidence in everyone to move more”. A deodorant may seem like a trivial, mundane thing. Until you can’t open the cap, press down on the aerosol or apply it. Imagine the importance of deodorant for your confidence. Then imagine you are sweating more, because you are in a wheelchair. Finally, consider the neuroscience research that shows that being excluded hurts people just as much as physically being hit.That’s why inclusive design is so important. We believe that people with disabilities affecting their arms and/or vision should be able to take care of their hygiene needs independently.Degree Inclusive is revolutionizing design to make more products accessible for EVERYONE. |
Тип медиа | Анализ ситуации |
Entrant Company | Wunderman Thompson Argentina |
LATAM CCO's | Sebastián Tarazaga /Dany Minaker |
CCO Argentina | Natalia Benincasa |
CEO | Victoria Cole |
Creative Directors | Andrea Ventura / Gastón Cánaves |
Creative Directors | Agustín Alba / Pablo Maldonado |
Head of Art | Fernando Rossini |
Creative Operations Leader | Paula Akel |
Integrated Production Leader | Josefina Espil |
Production Manager | Mariana Jauregui |
Editor/Animator | Leandro Ramírez |
Graphic Production Manager | Daniel Gatto |
General Account Director | Eliana Kaplan |
Account Director | Dana di Lello |
Sr. Account Executive | Ramiro Pannunzio |
Strategy Lead | Ronny Weter / Aurelia Sisinni |
Project Manager | Ana Laura Rodríguez |
Head of Social Media | Silvina Coto |
Content Strategist | Daniel Alaniz |
Community Manager | Vincenzo Mazzei |
Global CCOS | Bas Korsten / Daniel Bonner |
Global Lead inclusive Design | Christina Mallon |
Global Client Lead Unilever | Inge Selawry |
Global Planning Lead | Nicky Buss |
Global Project Management | Bart Etcheverry |
Director of Global Creative Operations | Nora Farley |
PR Director | Jessica Hartley |
Product Design | SOUR Studio |
Creative Collaborators | Santiago Estevez/Nicolás Trapanese |
Unilever PR Agency | Edelman |
Production Company | LaDoble |
Director | Martin Donozo |
CEO | José Arnal |
Executive Producer | Agustín Gutierrez |
Producer | Marco Pilosio |
Director of Photography | Sebastian Cantillo |
Post Production | Luis Staffolani |
Sound post production | Porta Studio |
Music | Perra Santa |
8. Old Spice / The Most Epic Seafaring Legend Ever Told
Заголовок | The Most Epic Seafaring Legend Ever Told |
Заголовок (оригинальный язык) | La leyenda marina más épica jamás contada |
Агентство | Leo Burnett Madrid |
Кампания | The Most Epic Seafaring Legend Ever Told |
Рекламодатель | Procter & Gamble |
Бренд | Old Spice |
Posted | Июнь 2021 |
Бизнес сектор | Дезодоранты |
Тип медиа | Интегрированные медиа / 360 Активация |
Длина | |
Head of Art | Juan Frias |
Менеджер сообщества | Alejandro Lopez |
Senior Designer | Vallivana Gallart |
Global Chief Creative Officer | Liz Taylor |
Копирайтер | Marcos Romero |
Арт-директор | Rodrigo Sevilla |
Арт-директор | Santiago Schiappacasse |
Иллюстратор | Sara Alonso |
Главный креативный директор | Gastón Guetmonovitch |
Visual Designer | Sara Alonso |
Креативный директор | Carlos Manas |
Креативный директор | Juan Frias |
Заголовок | Courage Amanda |
Агентство | Ogilvy UK |
Кампания | Courage is Beautiful |
Рекламодатель | Unilever |
Бренд | Dove |
Дата первой трансляции/Публикации | 2020 / 4 |
Бизнес сектор | Гигиена и средства личной гигиены |
История | In times of crisis we are reminded that beauty isn’t about how you look, but what you do. And during the pandemic, frontline workers demonstrated the epitome of this beauty, showing us there is no greater expression of yourself than the qualities of selflessness, compassion and bravery. After long hours and double shifts, they looked exhausted, with deep, skin-blistering marks across their faces left from protective masks. Despite their appearance, they were resilient, continuing to fight day after day to save lives. We saw beauty in this courage. Our idea was simply to honour them by featuring their powerfully beautiful portraits in DOOH, thanking them directly for their selfless care while showing the world that Courage is Beautiful. |
Тип медиа | Печать |
Executive Vice President | Alessandro Manfredi |
Менеджер по маркетингу | Divya Singh |
Бренд-менеджер | Laura Douglas |
Global Executive Creative Director | Daniel Fischer |
Главный креативный директор | Brian Murray |
Креативный директор группы | Christian Horsfall |
Арт-директор | Christian Horsfall |
Ассоциированный креативный директор | Pam Danowski |
Копирайтер | Pam Danowski |
Директор по стратегии | Tom Kenny |
Управляющий директор | Aviva Groll |
Директор рабочей группы клиента | Beth Blatch |
Account Coordinator | Rebecca Tummers |
Продюсер агентства | Marie-Pierre Toure |
Продюсер агентства | Eric Thompson |
Редактор | Eric Thompson |
Продюсер печати | David Scanlon |
Head of Project Management | Mike Kerry |
Редактор | Chris Murphy |
Исполнительный продюсер | Kristina Anzlinger |
Assistant | Nathan Olszewicki |
Композитор | Kevin Sargent |
Креативный директор | Juliana Paracencio |
Заголовок | Courage Patricia |
Агентство | Ogilvy UK |
Кампания | Courage is Beautiful |
Рекламодатель | Unilever |
Бренд | Dove |
Дата первой трансляции/Публикации | 2020 / 4 |
Бизнес сектор | Гигиена и средства личной гигиены |
Тип медиа | Печать |
Executive Vice President | Alessandro Manfredi |
Менеджер по маркетингу | Divya Singh |
Бренд-менеджер | Laura Douglas |
Global Executive Creative Director | Daniel Fischer |
Главный креативный директор | Brian Murray |
Креативный директор группы | Christian Horsfall |
Арт-директор | Christian Horsfall |
Ассоциированный креативный директор | Pam Danowski |
Копирайтер | Pam Danowski |
Директор по стратегии | Tom Kenny |
Управляющий директор | Aviva Groll |
Директор рабочей группы клиента | Beth Blatch |
Account Coordinator | Rebecca Tummers |
Продюсер агентства | Marie-Pierre Toure |
Продюсер агентства | Eric Thompson |
Редактор | Eric Thompson |
Продюсер печати | David Scanlon |
Head of Project Management | Mike Kerry |
Редактор | Chris Murphy |
Исполнительный продюсер | Kristina Anzlinger |
Assistant | Nathan Olszewicki |
Композитор | Kevin Sargent |
Креативный директор | Juliana Paracencio |
Заголовок | Hero 1 |
Brief | Mucinex is a trusted brand in respiratory health. People trust its strength when they want to fight back against sickness and the disruptions it causes in their lives. So when Covid-19 struck we knew we had a role to play.The brief was simple, the challenge, complex. Reframe what fighting back against respiratory infections looks like during a pandemic by encouraging people to act against their instincts--and do it in a way that young people can connect with. We knew we had to encourage behavior that was the antithesis of what our instincts told us...so we changed what it meant to be a hero. |
Агентство | McCann Health |
Кампания | Boring Heroes |
Рекламодатель | Reckitt Benckiser |
Бренд | Mucinex |
Posted | Май 2020 |
Бизнес сектор | Безрецептурные препараты (обезболивающие, от простуды и гриппа, ...) |
Слоган | Staying in isn't exciting, but it saves lives. |
История | Mucinex is a trusted brand in respiratory health. People trust its strength when they want to fight back against sickness and the disruptions it causes in their lives. So when Covid-19 struck we knew we had a role to play. The brief was simple, the challenge, complex. Reframe what fighting back against respiratory infections looks like during a pandemic by encouraging people to act against their instincts--and do it in a way that young people can connect with. We knew we had to encourage behavior that was the antithesis of what our instincts told us...so we changed what it meant to be a hero. Young people weren’t paying attention to calls for lockdown – because they wanted to be out with their friends. So we made staying home heroic. When we picture a hero, we imagine caped avengers running into burning buildings, leaping, flying, and getting out there to save the day. But Covid-19 needed a different kind of fighter, one that just stayed home. Because in the pre-vaccine world of 2020, doing nothing was the most heroic act most of us could do. We commissioned “master of the visual double entendre,” Noma Bar, to create images for a public health campaign that would illustrate how any person can join the fight against COVID-19. In a simple, bright color palette, our superhero portraits used negative space to reveal the real hero inside. Our double take posters made people think twice before heading out. In a time where Covid content was everywhere, and many Americans had tuned out virus safety messaging, breakthrough, eye-catching designs were essential to help our important message land. We worked quickly, while also navigating the copyright mindfield to create superheroes that looked unlike anything else. While digital versions spread across the web, we stuck OOH in the faces of the people breaking the rules: near bars and beaches. |
Тип медиа | Печать |
Entrant Company | McCann New York |
12. Dot Incorporation / Dot Go. The First Customizable Object Recognition App For The Visually Impaired
Заголовок | Dot Go. The First Customizable Object Recognition App For The Visually Impaired |
Агентство | Serviceplan Group |
Кампания | Dot Go. The First Customizable Object Recognition App For The Visually Impaired |
Рекламодатель | Dot Incorporation |
Бренд | Dot Incorporation |
Posted | Июнь 2021 |
Бизнес сектор | Здоровье и фармацевтические изделия |
История | Any object can be connected to any action. This core idea allows users to do more than just find out what’s in their surroundings. Dot Go lets users link the detected object to any action from sound, flash, or vibration to opening external apps, websites, and more without any coding knowledge required. In this way, Dot Go enhances productivity and supports blind and visually impaired individuals in leading independent lives. By breaking away from simple recognition and working with open architectures, Dot Go challenges closed computer vision systems based on proprietary data. The openness of it all fosters a community where people can share their own innovative solutions and create an ever-growing collection of use cases that account for the most diverse needs. |
Тип медиа | Анализ ситуации |
Длина | |
Агентство | Serviceplan Germany |
Digital Development Studio | Hyperinteractive |
Продакшн Студия | PAULUS |
Global Chief Creative Officer | Alex Schill |
Worldwide Executive Creative Director | Jason Romeyko |
Главный креативный директор | Matthias Harbeck |
CEO | Eric Ju Yoon Kim |
CTO | Ki Sung |
CDO | Jae-Seong Joo |
Director of Social Impact | Ahrum Choi |
Исполнительный креативный директор | Franz Röppischer |
Исполнительный креативный директор | Lorenz Langgartner |
Креативный продюсер | Saurabh Kakade |
Арт-директор | Eduardo Álvarez Lucas |
Копирайтер | Sandra Valencia |
Копирайтер | Junior Art Director |
Motion Designer | Dennis Fritz |
Оператор-постановщик | Kevin Lausen |
CEO | Julia Kang |
Управляющий директор | Julia Kang |
Innovation Director | Dieter Pries |
iOS Engineer | Andrii Narinian |
Творческий технолог | Niklas May |
Креативный продюсер | Imad El Rayess |
Продюсер Продакшн Студии | Kyungsin Kim |
Директор | Saffaan Qadir |
Creative Intern | Shruthi Subramanian |
Creative Intern | Mirjam-Olga Strzata |
Creative Intern | Yago Guimaraes |
Creative Intern | Raquel Vega |
Creative Intern | Yamen Ibrahim |
Creative Intern | Lorenzo Colnaghi |
Creative Intern | Anastasiia Cherniavska |
Creative Intern | Reinier Wortman |
Creative Intern | Changkyu Ku |
Редактор | Johannes Maierbacher |
Кинооператор | Johannes Maierbacher |
Исполнительный директор | Kwangjae Lee |
Senior Account Manager | Junghwan Choi |
Арт-директор | Bern Huh |
Арт-директор | Jihyun Seo |
Заместитель арт-директора | Jiho Ahn |
Копирайтер | Yunjung Chae |
Звукооператор | Anton Hofer |
Оператор-постановщик | Heiko Steudten |
Помощник директора | Hee Won Han |
Кинематография | Yongsang Cho |
Motion Designer | Lennert Schrader |
IOS Engineer | Ying Quan Tan |
13. Royal National Institute for Blind People RNIB / Design For Everyone
Заголовок | Design For Everyone |
Агентство | T&Pm |
Кампания | The Design For Everyone |
Рекламодатель | Royal National Institute of Blind people (RNIB) |
Бренд | Royal National Institute for Blind People RNIB |
Дата первой трансляции/Публикации | 2020 / 10 |
Бизнес сектор | Здоровье и фармацевтические изделия |
История | The&Partnership in collaboration with RNIB has created a fully accessible pregnancy test prototype, that – if produced – would allow women with sight loss to know their result privately for the first time. The project has been two years in the making for RNIB and The&Partnership, who worked with Product Designer Josh Wasserman to research, develop, create and stress test the prototype with the blind and partially sighted community. Everyone deserves the right to privacy, but blind and partially sighted women are denied this through inaccessible design and information. Over 5 million pregnancy tests are sold in the UK every year and all of them rely on a visual result. This means that for many women who are blind or partially sighted, the test result cannot be accessed without help. Therefore, their result – positive or negative – becomes public, stripping them of their privacy and opening them up to comment and judgement from others. Through creating the prototype the team hope to raise awareness that this, like so many other things, doesn’t need to be the case. |
Тип медиа | Веб-фильм |
Длина | |
Редактор | Oliver Briginshaw |
Директор | Oliver Briginshaw |
Планировщик счета | Ed Davenhill |
Креативный продюсер | Joseph Tomlinson |
Креативный директор | Angus Vine |
Креативная команда | Angus Vine |
Креативная команда | Helen Rogerson |
Продакшн Студия | Alumina Studios |
Послепроизводственный этап | Roberta Fox |
Исполнительный креативный директор | Yan Elliott |
Исполнительный креативный директор | Micky Tudor |
14. Savlon / The Artist
Заголовок | The Artist |
Агентство | Ogilvy India |
Кампания | The Artist |
Рекламодатель | Savlon |
Бренд | Savlon |
Posted | Апрель 2021 |
Бизнес сектор | Гигиена и средства личной гигиены |
Тип медиа | Брендированный контент |
Длина |
15. Braun / Braun x Formosa Chang
Заголовок | Braun x Formosa Chang |
Агентство | United Communications Group |
Кампания | Braun x Formosa Chang |
Рекламодатель | Heng Leong Hang |
Бренд | Braun |
Posted | Апрель 2021 |
Бизнес сектор | Гигиена и средства личной гигиены |
Тип медиа | Анализ ситуации |
Длина | |
Цифровое агентство | Unisurf Digital Marketing |
Продакшн Студия | CITY MARX |