The Most Creative Campaigns, Brands
and Agencies in Tech

 
THE DIGITAL SECTOR DELIVERS NOT ONLY THE TOOLS THAT HAVE KEPT US OCCUPIED AND IN TOUCH DURING THE PANDEMIC, BUT ALSO SOLUTIONS FOR THOSE SUFFERING FROM FAR MORE THAN LOCKDOWNS.

Whether working from home, connecting with loved ones, or attempting to escape the bad news cycle, the pandemic has encouraged us to rely on digital technology more than ever before. Some of the most awarded campaigns reflect this, but three out of the top five projects address concerns that exist apart from the current situation. While technology may dominate lives, it can improve them too.

Most awarded
campaigns, brands &
agencies in
Tech in 2021

Most awarded
campaigns, brands and
agencies in
Tech in 2021

CAMPAIGNS

Brand, Title, Agency
1
Area 23, An IPG Health Company, New York
2
Smuggler, Hollywood
3
Translation, New York
4
McCann London
5
Cheil Spain, Madrid
6
Spotify In-House
7
R/GA California
8
TBWA\Media Arts Lab, Los Angeles
9
72andSunny, Los Angeles
10
R/GA California
11
72andSunny, Los Angeles
12
Nord DDB STO, Stockholm
13
Taproot Dentsu, Mumbai
14
BBH New York
15
DDB Paris

BRANDS

Brand
1 Apple
2 Samsung
3 Woojer
4 Beats by Dr. Dre
5 Reddit

AGENCIES

Name
1 Area 23, An IPG Health Company, New York
2 Smuggler, Hollywood
3 Translation, New York
4 72andSunny, Los Angeles
5 R/GA, New York

Watch

ЗаголовокSICK BEATS
Агентство
Кампания SICK BEATS
Рекламодатель Woojer
Бренд Woojer
PostedИюнь 2021
Бизнес сектор Бытовая электроника и аудио-видео техника
философия For kids with cystic fibrosis (CF), airway-clearance therapy is the worst part of their day. SICK BEATS is the world’s first music-powered airway clearance vest, using the clinically proven modality of soundwave therapy in an awesome treatment experience. The prototype, a redesign of Woojer’s consumer vest, syncs with a smartphone to pull therapeutic 40Hz frequencies from music and send them to the chest. The SICK BEATS experience uses a curated Spotify library of thousands of 40Hz songs. Kids can find new 40Hz music and create custom therapeutic playlists for the vest, all in the Spotify app.
Тип медиа Дизайн продукции / Разработка
Длина
Творческий партнер
Главный креативный директор
Исполнительный креативный директор
Креативный директор
Генеральный креативный директор
Креативный директор
ЗаголовокThe Whole Working-From-Home Thing
Агентство
Кампания The Whole Working-From-Home Thing
Рекламодатель Apple
Бренд Apple
PostedИюль 2021
Бизнес сектор Бытовая электроника и аудио-видео техника
Тип медиа Веб-фильм
Длина
Продакшн Студия
Продюсер агентства
Директор
Оператор-постановщик
Исполнительный продюсер
Исполнительный продюсер
Исполнительный продюсер
Продюсер
Колорист
Послепроизводственный этап
Редакционная компания
Редактор
Редактор
ЗаголовокYou Love Me
Агентство
Кампания You Love Me
Рекламодатель Apple
Бренд Beats by Dr. Dre
PostedАпрель 2021
Бизнес сектор Бытовая электроника и аудио-видео техника
Тип медиа Другие
Длина
Редакционная компания
Продакшн Студия
Директор
Оператор-постановщик
Исполнительный продюсер
Креативный директор
Редактор
Редактор
Руководитель производства
Founder Chief Executive Officer Steve Stoute
President Ann Wool
Chief Marketing Officer Chaucer Barnes
Executive Creative Director Jason Campbell
Creative Lead Ritesh Gupta
Creative Lead Castro Desroches
Senior Art Director Rachel Leathers
Senior Copywriter Steve Horn
Client Services Susanna Swartley
Group Account Director Sam Howard
Account Director Chloe Williams
Account Executive Doris Lynk
Executive Producer Matthew Flaherty
Senior Producer Dustin Grant
Group Context Director Joel Rodriguez
Senior Context Director Hugh Pringle
Senior Context Director Jay Legaspi
Junior Context Director Paige Rollins
Chief Strategy Officer Sandi Preston
Strategy Director Shon Mogharabi
Group Director, Data Strategy Juli Profumo
Senior Data Strategy Jineen Carcamo
Project Manager Rikki Greenspan
Director of Project Management Matt DeSimone
Head of Business Affairs Sara Jagielski
Writer Lena Waithe
Music Composer Solange
Color Sean Coleman - Company 3
Audio Mix Philip Loeb - Heard City
Sound Design Ballad
CMO Beats by Dre Chris Thorne
Head of Brand Beats by Dre Grace Wong
Brand Director Beats by Dre Tom Kydd
Brand Manager Beats by Dre Ibukun Ibraheem
CCO Beats by Dre Sam Bergen
Global Creative Director Beats by Dre Diallo Marvel
Head of Corporate Communications Beats by Dre Sarah Joyce
Head of Project Management Beats by Dre Brigette Mason
Project Manager Beats by Dre Jessica Lin
Head of Music Marketing Beats by Dre Ed Alexander
Music Marketing Manager Beats by Dre Rodney King
Head of Sports Marketing Beats by Dre Kevin O’Connor
Sports Marketing Manager Beats by Dre Aminah Charles
Head of Production Beats by Dre Michael Refuerzo
Senior Producer Beats by Dre Tessa Banks
Principle Counsel Beats by Dre Susan Chasnov
Head of Business Affairs Beats by Dre Marnie Nieves
Business Affairs Brand Beats by Dre Laney Gilani
Head of Operations Beats by Dre Patrick O’Brien
Audio Engineer Philip Loeb
Producer Sasha Awn
Sound Designers Philip Flindt, Adrian Aurelius
Sound Post Producer Gregers Maersk Moeller
ЗаголовокThe Birth of Gaming Tourism
Агентство
Кампания The Birth of Gaming Tourism
Рекламодатель Microsoft
Бренд Xbox / Microsoft
PostedАпрель 2020
Бизнес сектор Бытовая электроника и аудио-видео техника
История Although Xbox is an established brand amongst the gaming community, there was still a need to expand brand affinity beyond its hard-core audience and attract a new, more mainstream audience who didn’t care about action and weapons, traditionally the focal point of videogame marketing.We created the first-ever new reason to purchase games. Not to play. To visit.Because games had become so beautiful and detailed, we promoted them as genuine travel destinations. In a ground-breaking partnership with one of the world’s leading travel publishers, we created ‘The Rough Guide to Xbox’ – the first travel guide for virtual worlds, enabling people to engage with games in a brand new way. The transformation was completed with a range of online and offline multi-channel activations that all made people perceive videogames as viable tourist destinations, and created added utility once the world could no longer travel.
Тип медиа Интегрированные медиа / 360 Активация
Длина
Продакшн Студия
Продакшн Студия
Продакшн Студия
Продакшн Студия
Chief Creative Officer McCann UK and Co President
Chief Creative Officer McCann UK and Co President
Исполнительный креативный директор
Исполнительный креативный директор
Копирайтер
Арт-директор
Senior Planner
Senior Planner
Планировщик счета
Дизайнер
Дизайнер
Менеджер проекта
Менеджер проекта
Главный креативный директор
Управляющий партнер
Senior Account Director
Директор рабочей группы клиента
Директор рабочей группы клиента
Senior Account Manager
Senior Account Manager
Senior Account Manager
Специалист по работе с заказчиками
Делопроизводитель
Chief Production Officer EMEA
Lead Executive Producer
Исполнительный продюсер
Продюсер Продакшн Студии
Junior Producer
Продюсер Продакшн Студии
Продюсер печати
Продюсер Продакшн Студии
Закупщик художественного оформления
Закупщик художественного оформления
Studio Imaging Director
Senior Retoucher
Senior Editor
Senior Editor
Редактор
Creative Researcher
Print Studio Manager
Творческий технолог
Фото / Иллюстрации
Фото / Иллюстрации
ЗаголовокTallk
Агентство
Кампания Tallk
Рекламодатель Samsung
Бренд Samsung
Дата первой трансляции/Публикации 2020 / 10
Бизнес сектор Бытовая электроника и аудио-видео техника
История ALS is a disease of the nervous system, which paralyzes the muscles of patients, leaving them completely immobile and silent. They can only move their eyes. It is the most common degenerative disease and the most expensive of all.

A cruel disease that affects everyone equally, but it is not the same for everyone.
Spanish average salary: € 23,000 / year, average cost of ALS: € 40,000 / year

For 90% patients technology to communicate with the world is a luxury.

Tallk is a free app that tracks the pupils of ALS patients to transform their movements into words.

An algorithm that, through artificial intelligence, converts any camera on a Samsung Tablet into a means to interact with the world, again. freeing up not only speech, but thanks to Bixby, Samsung's voice assistant, and SmartThings technology, every word can be turned into so much more, and all through a Tablet of less than 200€
compared to the 6K € of the most popular technology on the market.
Тип медиа Анализ ситуации
Длина
Продакшн Студия
Директор рабочей группы клиента
Творческий руководитель
Творческий руководитель
Коммерческий директор
Креативный директор
Креативный директор
Chief Creative Director
Продюсер
ЗаголовокAlone With Me
Агентство
Кампания Alone With Me
Рекламодатель Spotify
Бренд Spotify
Дата первой трансляции/Публикации 2020
Бизнес сектор Интернет услуги отдыха и развлечений
Тип медиа Digital
Длина
Global Head of Artist and Label Marketing
Global Head of Artist and Label Marketing
Head of North America Artist and Label Marketing
Director Head of Music Marketing
Lead - Artist and Label Marketing
Manager - Artist and Label Marketing
Менеджер по маркетингу
VP - Global Executive Creative Director
VP - Global Brand
Head of Global Brand Team
Senior Global Brand Manager
Ассоциированный креативный директор
Ассоциированный креативный директор
Senior Producer
Business Affairs Lead
Head of Music PR Communications
Social Media Marketing Manager
КОНТЕНТ МЕНЕДЖЕР
КОНТЕНТ МЕНЕДЖЕР
Coordinator - Content Promotion
Data Scientist
Machine Learning Engineering Manager
Senior Legal Counsel
Legal Counsel
Rights Clearance Associate
Production Partner
Production Partner Rodeo
Production Partner
ЗаголовокReddit - Superb Owl
Агентство
Кампания Reddit - Superb Owl
Рекламодатель Reddit
Бренд Reddit
PostedАпрель 2021
Бизнес сектор Сайты сообществ
История In the weeks before the 2021 Super Bowl, the power of online communities to drive real-world action was made abundantly clear as a group of Reddit underdogs took the financial world by storm. Given the scale of the story across every major news outlet, Reddit’s response needed to be as big as the moment the brand was having.Reddit “hacked the system” with a 5-second commercial that dominated the conversation on television’s biggest stage, celebrated the power of Reddit’s passionate communities & shifted mass perceptions, all while embracing the platform’s personality by teasing viewers to visit an obscure subreddit, r/SuperbOwl.
Тип медиа Связи с общественностью
Длина
Исполнительный креативный директор
Исполнительный креативный директор
Креативный директор
Ассоциированный креативный директор
Ассоциированный креативный директор
Senior Copywriter
Арт-директор
Group Director Content Production
Motion Design Director
Content Producer
SVP Managing Director
Group Director Media Operations
Медиа директор
Медиа-планировщик
VP Executive Strategy Director
Стратегический директор
MD Client Services
Директор рабочей группы клиента
VP Executive Production Director
Group Production Director
Senior Producer
Директор по маркетингу (CMO)
Senior Marketing Lead
Marketing Specialist
Creative Lead
Senior Communications Manager
Communications Manager
Communications Manager
Communications Manager
Senior Community Manager Cassidy Good
ЗаголовокShot on iPhone: The Stunt Double
Заголовок (оригинальный язык)VERTICAL CINEMA
Агентство
Кампания The Stunt Double
Рекламодатель Apple
Бренд iPhone
Дата первой трансляции/Публикации 2020 / 8
Бизнес сектор Мобильный телефон и планшеты
Тип медиа Телевидение
Длина
Продакшн Студия Superprime Films
Директор
Оператор-постановщик
Линейный продюсер
Исполнительный продюсер
Исполнительный продюсер
Администратор производства
Главный креативный директор
Продюсер исполнительного агентства
Креативный директор группы
Креативный директор
Креативный директор
Арт-директор
Редакционная компания
Редактор
ЗаголовокSwipe Night
Агентство
Кампания Swipe Night
Рекламодатель Tinder
Бренд Tinder
PostedАпрель 2020
Бизнес сектор Другие услуги Интернет
История With over 43 billion matches to date, Tinder is the world’s most popular app for meeting new people. Swipe Night is an interactive miniseries that lives on Tinder and transforms the app by using Hollywood-standard entertainment as a way to match people, improve compatibility, and give the Tinder community plenty of icebreakers. It’s not just entertainment, It’s entertainment with purpose. The choices are the key: while fun on the surface, they reveal something deep about your personality, give you a pool of more compatible users to choose from, and serve as icebreakers after the experience. For example, will you save the frightened puppy or the injured girl? You only have seven seconds to decide.By bringing entertainment into the app to engineer compatibility, Swipe Night is a brand new way for people to match. It reimagines they way people can connect on a social media platform and uses entertainment to make that connection more meaningful.
Тип медиа Анализ ситуации
Длина
Главный исполнительный директор (CEO)
Директор по маркетингу (CMO)
Chief Communications Officer
Sr. Director
Integrated Marketing
Product Lead
Product Designer
Sr. Product Designer
Engineering Lead
Sr. Counsel
Главный креативный директор
Главный креативный директор
Исполнительный креативный директор
Дизайнер
Sr. Designer
Sr. Writer
Дизайнер
Дизайнер
Копирайтер
Jr. Designer
Jr. Writer
Sr. Film Producer
Продюсер
EP Interactive
Director of Partnerships and Legal
Partnerships and Legal Director
Partnerships and Legal Sr. Manager
Partnerships and Legal Jr. Manager
Executive Strategy Director
Sr. Strategist
Sr. Communications Strategist
Sr. Social Strategist
Jr. Strategist
Директор бренда
Бренд-менеджер
Бренд-менеджер
Executive Art Producer
Художественный продюсер
Продакшн Студия
Директор
Director of Immersive ECD
Основатель
Управляющий партнер
Управляющий партнер
Управляющий партнер
Executive Producers
Executive Producers
Продюсер Продакшн Студии
Руководитель производства Rebecca Davis
ЗаголовокReddit - Up The Vote
Агентство
Кампания Reddit - Up The Vote
Рекламодатель Reddit
Бренд Reddit
PostedАпрель 2021
Бизнес сектор Сайты сообществ
Тип медиа Интегрированные медиа / 360 Активация
Длина
Исполнительный креативный директор
Исполнительный креативный директор
Креативный директор
Ассоциированный креативный директор
Арт-директор
Senior Copywriter
Арт-директор
SVP Managing Director
VP Executive Strategy Director
Стратегический директор
VP Managing Director Client Services
Директор рабочей группы клиента
VP Executive Production Director
Group Production Director
Senior Producer
Group Director Media Operations
Медиа директор
Медиа-планировщик
Group Director Content Production
Director Content Production
Senior Content Producer
Content Producer
Motion Design Director
Chief Marketing Officer Reddit Inc
Senior Marketing Lead Reddit Inc
Creative Lead Reddit Inc
Director of Policy Reddit Inc
Policy Analyst Reddit Inc
Senior Communications Manager Reddit Inc
ЗаголовокFantastic Voyage
Агентство
Кампания Fantastic Voyage
Рекламодатель Adobe
Бренд Adobe Photoshop
Дата первой трансляции/Публикации 2020 / 8
Бизнес сектор Компьютерное программное обеспечение и продукция мультимедиа
История Adobe Photoshop's latest campaign aims to inspire creators to go wherever their imagination takes them.As it's centerpiece, the
Тип медиа Веб-фильм
Длина
Звуковая дорожка She’s a Rainbow
Продакшн Студия
Музыка
Директор
Редакционная компания
Звук
Компания, которая занимается визуальными эффектами
Креативный директор
ЗаголовокThe VAR Discount
BriefJust in time for the opening match of Premier League, we decided to hijack the most debated part of football - the video assistant referee (VAR). And put Elgiganten, a Scandinavian electronics retailer, at the heart of the game.Where others saw a hated referee signal, we saw TV’s in various sizes and brands. When the referees made the signal, they immediately triggered a discount on a new TV at elgigantens webshop; which corresponded with the minute the signal was made."The VAR Discount" was promoted via owned channels and made its debut in the match between Liverpool and Man City. Which resulted in a big win for the brand - without having to pay anything in sponsorship costs. Instead, Elgiganten will stay in the middle of the action all season. Just by making VAR something to look forward to.
Агентство
Кампания The VAR Discount
Рекламодатель Elkjøp
Бренд Elkjøp
PostedДекабрь 2020
Бизнес сектор Бытовая электроника и аудио-видео техника
История Just in time for the opening match of Premier League, we decided to hijack the most debated part of football - the video assistant referee (VAR). And put Elgiganten, a Scandinavian electronics retailer, at the heart of the game.

Where others saw a hated referee signal, we saw TV’s in various sizes and brands. When the referees made the signal, they immediately triggered a discount on a new TV at elgigantens webshop; which corresponded with the minute the signal was made.

"The VAR Discount" was promoted via owned channels and made its debut in the match between Liverpool and Man City. Which resulted in a big win for the brand - without having to pay anything in sponsorship costs. Instead, Elgiganten will stay in the middle of the action all season. Just by making VAR something to look forward to.
Тип медиа Digital
Client Director
Client Manager
Креативный директор
Арт-директор
Копирайтер
Графический дизайнер
Графический дизайнер
PR-стратег
Главный креативный директор
ЗаголовокPOOJA DIDI
Агентство
Кампания POOJA DIDI
Рекламодатель Meta
Бренд Facebook
Дата первой трансляции/Публикации 2020
Бизнес сектор Сайты сообществ
Тип медиа Веб-фильм
Длина
Медиа-агентство
Продакшн Студия
Послепроизводственный этап
ЗаголовокGoogle - Black Owned Friday
Агентство
Кампания Google - Black Owned Friday
Рекламодатель Google
Бренд Google
PostedАпрель 2021
Бизнес сектор Поисковые системы
Тип медиа Другие
Длина
ЗаголовокTipping Point
Агентство
Кампания Tipping Point
Рекламодатель Ubisoft
Бренд Watch Dogs: Legion
Дата первой трансляции/Публикации 2020 / 7
Бизнес сектор Видеоигры/Приставки
Тип медиа Веб-фильм
Длина
Управление аккаунтом
Управление аккаунтом
Управление аккаунтом
Управление аккаунтом
Управление аккаунтом
Исполнительный креативный директор
Копирайтер
Телепродюсер агентства
Продакшн Студия
Директор
Производство аудиофонограмм
Звукорежиссер
Звукорежиссер
Звукорежиссер
Звукорежиссер