THE INDUSTRY NEEDED ALL THE CREATIVITY IT COULD GET TO DEAL WITHE DISRUPTION WROUGHT BY THE PANDEMIC.
With the pandemic interrupting or disrupting travel, the transport and tourism sectors have been on a rollercoaster ride. So it’s appropriate that the top slot is occupied by the #StayHomeMilesExchange, which rewarded customers for NOT flying. In second place, for Tourism New Zealand, a video game took the place of a real country (something of a trend). In fact, Tourism New Zealand and Thai Airways both featured twice in the top five, suggesting a taste for creativity. Meanwhile, in fifth place, Scandinavia reminds us why travel is important.
With the pandemic interrupting or disrupting travel, the transport and tourism sectors have been on a rollercoaster ride. So it’s appropriate that the top slot is occupied by the #StayHomeMilesExchange, which rewarded customers for NOT flying. In second place, for Tourism New Zealand, a video game took the place of a real country (something of a trend). In fact, Tourism New Zealand and Thai Airways both featured twice in the top five, suggesting a taste for creativity. Meanwhile, in fifth place, Scandinavia reminds us why travel is important.
Most awarded
campaigns, brands &
agencies in
Transport & Tourism in
2021
Most awarded
campaigns, brands and
agencies in
Transport & Tourism in
2021
CAMPAIGNS
BRANDS
| Brand | ||
|---|---|---|
| 1 |  |
Thai Airways |
| 2 |  |
Tourism New Zealand |
| 3 |  |
Heetch |
| 4 |  |
Lufthansa |
| 5 |  |
SAS |
AGENCIES
| Name | ||
|---|---|---|
| 1 |  |
Wunderman Thompson, Bangkok |
| 2 |  |
TBWA\Sydney, Pyrmont |
| 3 |  |
Special Group, Auckland |
| 4 |  |
Marcel, Paris |
| 5 |  |
Accenture Song (formerly Kolle Rebbe), Hamburg |
Watch
1. Thai Airways / #StayHome Miles Exchange
| Заголовок | #StayHome Miles Exchange |
| Агентство | Wunderman Thompson |
| Кампания | #StayHome Miles Exchange |
| Рекламодатель | Thai Airways |
| Бренд | Thai Airways |
| Дата первой трансляции/Публикации | 2020 / 4 |
| Бизнес сектор | Транспорт, путешествия и туризм |
| История | We flipped our miles program upside down, encouraging people to stay home to prevent the spread of the virus. Our app used geolocation technology to determine if users stayed within 100m radius of their homes and automatically rewarded them with miles. With that, Thai Airways not only rewarded members for staying in, it also gave them hope that future travel was not too far away. All they needed was an active frequent flyer membership (Royal Orchid Plus) with Thai Airways and the Stay Home Miles Exchange app on their device. With a simple and intuitive interface, the app used geolocation technology to determine if the user was within 100m radius of his / her home. Users could then track their own mile counters real time and enjoy home while collecting their rewards |
| философия | The idea plays on the universal insight that the excitement around any trip doesn’t start with the flight – it starts with the planning. So the brand was not only rewarding members for staying in, it was also giving them hope that future travel was not too far away. |
| Проблема | Coronavirus landed early in Thailand and of all businesses, aviation was the most badly hit. As Thailand’s national carrier, Thai Airways had to innovate to stay relevant and keep its customers engaged with a different kind of travel experience.Creative IdeaWhile it’s customary to reward miles for the more you travel, Thai Airways has done the complete opposite and flipped the travel experience on its head, rewarding customers for staying within their own four walls. #StayHomeEarnMiles |
| Результат | - #1 In health & fitness category in the app store. - $764K PR Value. - 37,230 Registered users. - 809,152 Miles awarded. - 3,236,608 Million hours spent indoors. |
| Тип медиа | Digital |
| Длина | |
| Главный креативный директор | João Braga |
| Исполнительный креативный директор | Park Wannasiri |
| Креативный директор | Chatchai Butsabakorn |
| Арт-директор | Yannapat Boonkate |
| Копирайтер | Kunat Chaengcharat |
| Менеджер проекта в цифровом формате | Pachara Tangsupap |
| Senior Programmer | Sutat Meesiri |
| Senior Programmer | Usana Chopsintawee |
| Senior Developer | Kittisak Ardkonghan |
| Front-End Developer | Tanawat Wongsawan |
| Менеджер проекта | Mira Vasukulkasemtorn |
| Директор по обслуживанию клиентов | Anocha Chaladpru |
| Директор рабочей группы клиента | Wasna Jirasuradej |
| Делопроизводитель | Pufah Nuntavisit |
| PR Company | Verve PR |
| Управляющий директор | Chanapatt Chindasanguan |
| Главный управляющий | Saruttaya Mahanavarani |
| Business Group Director | Pornchanan Yamarat |
| PR Executive | Phitchaya Srithiphaphirom |
2. Play NZ / PLAY NZ - The world’s first gameplay walkthrough of a real country
| Заголовок | PLAY NZ - The world’s first gameplay walkthrough of a real country |
| Агентство | TBWA\Sydney |
| Кампания | PLAY NZ - The world’s first gameplay walkthrough of a real country |
| Рекламодатель | Tourism New Zealand |
| Бренд | Play NZ |
| Дата первой трансляции/Публикации | 2020 / 7 |
| Бизнес сектор | Пункты назначения (Страны и места) |
| Тип медиа | Азартные игры |
| Длина | |
| Продакшн Студия | AIRBAG |
| Талант / Актер ... | Julian Dennison |
| Талант / Актер ... | Kathleen Belsten |
3. Tourism New Zealand / Good Morning World
| Заголовок | Good Morning World |
| Агентство | Special Group |
| Кампания | Good Morning World |
| Рекламодатель | Tourism New Zealand |
| Бренд | Tourism New Zealand |
| Posted | Июль 2020 |
| Бизнес сектор | Пункты назначения (Страны и места) |
| философия | Being one of the first countries in the world to see the sun each day, New Zealand embarked on getting the world up on the right side of the bed, by asking a different kiwi to say Good Morning World via Instagram – every morning for an entire year. In doing so, Tourism New Zealand showcased the genuine, welcoming nature of everyday kiws across the country, generated over 605 million impressions, over 12 million likes and comments back, and drove a 1,590% increase in search of New Zealand. Good Morning World is now recognised as Tourism New Zealand’s most successful campaign ever. |
| Тип медиа | Социальные медиа |
| Длина | |
| Продакшн Студия | Sweetshop |
| Продакшн Студия | Nimble Content |
| Исполнительный креативный директор | Tom Martin |
| Исполнительный креативный директор | Julian Schreiber |
| Исполнительный креативный директор | Tony Bradbourne |
| Креативный директор | Jack Nunn |
| Креативный директор | Nils Eberhardt |
| Главный исполнительный директор (CEO) | Lindsey Evans |
4. Thai Airways / Destination Menu
| Заголовок | Destination Menu |
| Агентство | Wunderman Thompson |
| Кампания | Destination Menu |
| Рекламодатель | Thai Airways |
| Бренд | Thai Airways |
| Дата первой трансляции/Публикации | 2020 / 7 |
| Бизнес сектор | Авиакомпании, аэропорты, железные дороги, автобусные линии, паромы и круизы |
| История | When Covid-19 hit, The aviation business had more than just airplanes grounded. Thousands of staff were put on hold including those at Thai Airways’ award-winning Catering Service. With restaurants closed, food delivery soared But travel was still a distant dream. THAI Catering launch Destination Menu. A collaboration with the country’s top delivery apps to create 12 special menus inspired by 5 iconic destinations. The taste of travel you miss, now can order and deliver to your door during lockdown. Repurposing THAI Catering Services into a new revenue stream and bringing a taste of travel to millions of people on lockdown. From 0 to 4.500 orders in 2 weeks. Turned out so well, it soon spiraled into thematic cafes once the lockdown was lifted. |
| Тип медиа | Электронная коммерция |
| Длина | |
| Главный креативный директор | João Braga |
| Главный креативный директор | Park Wannasiri |
| Креативный директор | Chatchai Butsabakorn |
| Арт-директор | Yannapat Boonkate |
| Копирайтер | Kunat Chaengcharat |
| Директор по обслуживанию клиентов | Anocha Chaladpru |
| Директор рабочей группы клиента | Wasna Jirasuradej |
| Делопроизводитель | Pufah Nuntavisit |
5. SAS - Scandinavian Airlines / What is truly Scandinavian?
| Заголовок | What is truly Scandinavian? |
| Агентство | &Co. / NoA |
| Кампания | What is truly Scandinavian? |
| Рекламодатель | SAS - Scandinavian Airlines |
| Бренд | SAS - Scandinavian Airlines |
| Дата первой трансляции/Публикации | 2020 / 2 |
| Бизнес сектор | Авиакомпании, аэропорты, железные дороги, автобусные линии, паромы и круизы |
| История | Scandinavians love international attention. When our welfare model is mentioned in the American election, when our parental leave is highlighted as something for other nations to aspire to, or when our cuisine is enjoyed abroad, we all shine with pride.But most Scandinavians don’t know that all the things we love and take pride in traveled to our region. In a way, our home is comprised of souvenirs.So, we wanted to ask the question: What is truly Scandinavian?Through vignettes and snapshots from around the region, we created a campaign wherein Scandinavian cultural heritage is put under the loop. All to make the point that what makes Scandinavia truly unique is our wanderlust. We bring home the best of the world and integrate it into our home. |
| Тип медиа | Веб-фильм |
| Длина | |
| Арт-директор | Lea Flodgaard |
| Marketing Vice President | Malin Gardeström |
| Копирайтер | Mathias Trads |
| Продакшн Студия | Newland |
| Директор | Gustav Johansson |
| Оператор-постановщик | Jasper Spanning |
| Копирайтер | Joachim Juel Ulrich |
| Копирайтер | Kristel Krøier |
6. LAAX Ski Resort / The Last Day Pass
| Заголовок | The Last Day Pass |
| Агентство | Serviceplan Campaign X |
| Кампания | The Last Day Pass |
| Рекламодатель | LAAX |
| Бренд | LAAX Ski Resort |
| Дата первой трансляции/Публикации | 2020 / 12 |
| Бизнес сектор | Транспорт, путешествия и туризм |
| История | 3 April 2056 could be the last possible ski day on the Vorab Glacier: this frightening prediction comes from the calculations of ETH Zurich, based on their so-called glacier model and taking into account current CO2 emissions. In order to postpone this day as far as possible, Serviceplan Campaign X and the LAAX ski resort have developed the "Last Day Pass", "A ski pass for the day that will hopefully never come". The “Last Day Pass” campaign even makes it possible to save the Vorab Glacier from the comfort of your sofa at home. The pass, crafted from wood in LAAX, is available online in the webshop as well as in the INSIDE LAAX app for CHF 80 since 15 December. Proceeds from the sale of each wooden pass sold will make it possible to offset 1,000 kg of CO2, and thus postpone the last day on the glacier by ten minutes. All proceeds from the sale go to the Greenstyle Foundation and are used for regional climate protection projects. The Greenstyle Foundation is a non-profit organisation dedicated to the development and protection of the environment in the region around LAAX. It came into being through a cooperation between the Weissen Arena Group, the operating company behind the LAAX winter sports region, and committed people and companies from the Flims-Laax-Falera region. |
| Тип медиа | Интегрированные медиа / 360 Активация |
| Длина |
7. Heetch / Uber Heetch
| Заголовок | Uber Heetch |
| Агентство | Marcel |
| Кампания | Uber Heetch |
| Рекламодатель | Heetch |
| Бренд | Heetch |
| Дата первой трансляции/Публикации | 2021 / 3 |
| Бизнес сектор | Транспорт, путешествия и туризм |
| История | Accompagnée par l’agence Marcel, Heetch s’est associée à plusieurs restaurateurs franciliens pour distribuer des emballages portant haut et fort ses convictions. De couleur rose, ces emballages rappellent en quatre punchlines ce qui fait la différence de la marque : Heetch une entreprise 100% made in France, Heetch la plateforme à la plus faible commission marché 15%), Heetch paye ses impôts en France et Heetch le VTC qui défend une mobilité accessible au plus grand nombre. Les restaurateurs n’avaient alors plus qu’à glisser ces emballages dans leurs commandes, en toute discrétion. |
| философия | Aujourd’hui, la plateforme affirme plus que jamais ses positions en rappelant à son audience, toujours mobile et adepte des livraisons de repas à domicile, tout particulièrement en ce moment, que choisir le bon VTC peut tout changer. Accompagnée par l’agence Marcel, Heetch s’est associée à plusieurs restaurateurs franciliens pour distribuer des emballages portant haut et fort ses convictions. |
| Тип медиа | Анализ ситуации |
| Длина | |
| Менеджер по рекламе | Tariq Fatihi |
| Менеджер по рекламе | Hector Gruyer |
| Менеджер по рекламе | Antoine Clémenceau |
| Менеджер по рекламе | Benjamin Sousa |
| Главный исполнительный директор (CEO) | Pascal Nessim |
| Главный исполнительный директор (CEO) | Charles Georges-Picot |
| National Chief Creative Officer | Anne de Maupeou |
| Исполнительный креативный директор | Youri Guerassimov |
| Исполнительный креативный директор | Gaetan Dupeloux |
| Арт-директор | Théophile Robaglia |
| Копирайтер | Joseph Rozier |
| Заместитель арт-директора | Claire Bouzigues |
| Заместитель арт-директора | Salomé Becquard |
| Associate Copywriter | Videau Lisa |
| Управляющий партнер | Sébastien Jauffret |
| Директор рабочей группы клиента | YANI OUKID |
| Директор по стратегическому планированию | Ghislain Tenneson |
| Продюсер печати | Suzanne PEREIRA DIAS |
| Руководитель производства | Manon Lapeyre |
| Продюсер | Sveva Rossino |
| Фотограф | Pierre Le Goff |
8. Heetch / #Heetchrégale
| Заголовок | #Heetchrégale |
| Агентство | Marcel |
| Кампания | Uber Heetch |
| Рекламодатель | Heetch |
| Бренд | Heetch |
| Дата первой трансляции/Публикации | 2021 / 3 |
| Бизнес сектор | Транспорт, путешествия и туризм |
| История | Accompagnée par l’agence Marcel, Heetch s’est associée à plusieurs restaurateurs franciliens pour distribuer des emballages portant haut et fort ses convictions. De couleur rose, ces emballages rappellent en quatre punchlines ce qui fait la différence de la marque : Heetch une entreprise 100% made in France, Heetch la plateforme à la plus faible commission marché 15%), Heetch paye ses impôts en France et Heetch le VTC qui défend une mobilité accessible au plus grand nombre. Les restaurateurs n’avaient alors plus qu’à glisser ces emballages dans leurs commandes, en toute discrétion. |
| философия | Aujourd’hui, la plateforme affirme plus que jamais ses positions en rappelant à son audience, toujours mobile et adepte des livraisons de repas à domicile, tout particulièrement en ce moment, que choisir le bon VTC peut tout changer. Accompagnée par l’agence Marcel, Heetch s’est associée à plusieurs restaurateurs franciliens pour distribuer des emballages portant haut et fort ses convictions. |
| Тип медиа | Прямой маркетинг |
| Менеджер по рекламе | Tariq Fatihi |
| Менеджер по рекламе | Hector Gruyer |
| Менеджер по рекламе | Antoine Clémenceau |
| Менеджер по рекламе | Benjamin Sousa |
| Главный исполнительный директор (CEO) | Pascal Nessim |
| Главный исполнительный директор (CEO) | Charles Georges-Picot |
| National Chief Creative Officer | Anne de Maupeou |
| Исполнительный креативный директор | Youri Guerassimov |
| Исполнительный креативный директор | Gaetan Dupeloux |
| Арт-директор | Théophile Robaglia |
| Копирайтер | Joseph Rozier |
| Заместитель арт-директора | Claire Bouzigues |
| Заместитель арт-директора | Salomé Becquard |
| Associate Copywriter | Videau Lisa |
| Управляющий партнер | Sébastien Jauffret |
| Директор рабочей группы клиента | YANI OUKID |
| Директор по стратегическому планированию | Ghislain Tenneson |
| Продюсер печати | Suzanne PEREIRA DIAS |
| Руководитель производства | Manon Lapeyre |
| Продюсер | Sveva Rossino |
| Фотограф | Pierre Le Goff |
9. New Orleans Tourism Marketing Corporation (NOTMC) / The Offline Playlist
| Заголовок | The Offline Playlist |
| Агентство | 360i |
| Кампания | The Offline Playlist |
| Рекламодатель | New Orleans Tourism Marketing Corporation |
| Бренд | New Orleans Tourism Marketing Corporation (NOTMC) |
| Posted | Апрель 2020 |
| Бизнес сектор | Пункты назначения (Страны и места) |
| История | First, we created a playlist that reflected the true sound of the city, as defined by years of listener habits. Then, we performed the playlist live, from start to finish, in its original order, at the iconic Preservation Hall, for lucky fans who followed it. The result was a first-of-its-kind, star-studded concert that reimagined what it meant to make a playlist in the first place. The lineup included Jon Batiste (Late Show with Stephen Colbert), Irma Thomas, Curren$y, Mannie Fresh, Alynda Segarra, Boyfriend, Dirty Dozen Brass Band, and other local stars who collectively make up six Grammy nominations, seven platinum albums, 23 Hot 100 singles, and more than 100 million Spotify streams. In total, the project produced a historic concert, live album, sponsored Spotify content, broadcast commercials, out of home, social and influencer content, and a full-length documentary which has embarked on an international festival tour. |
| Тип медиа | Другие |
| Длина | |
| New Orleans Tourism President & CEO | Mark Romig |
| New Orleans Tourism VP Marketing & Special Events | Jeremy Cooker |
| Главный креативный директор | Menno Kluin |
| Исполнительный креативный директор | Frank Cartagena |
| Исполнительный креативный директор | Sam Shepherd |
| Креативный директор | Andrew Hunter |
| Креативный директор | Doug Murray |
| AssociateCopywriter | Christian Napolitano |
| AssociateArt Director | Taylor Roberts |
| Дизайнер | Brian Gartside |
| Дизайнер | Sophia Del Plato |
| Директор рабочей группы клиента | PJ Sibille |
| EVP Media | Scott Daly |
| Медиа-руководитель | Melissa Flaherty |
| Управляющий службой средств рекламы | Liana Comito |
| Стратегический директор | Leslie Brennan |
| Senior Director Influencer Marketing | Scott Slattery |
| PR | Scott Slattery |
| Manager Influencer Marketing | Emily Rizzo |
| PR | Emily Rizzo |
| Исполнительный продюсер | Carly Salaman |
| Коммерческие дела | Linda Ferrara |
| Производство | 11 Days |
| Исполнительный продюсер | Shelby Hunter |
| Директор | Brian |
| Продюсер Продакшн Студии | Cindy Fertitta |
| DP | Natalie Kingston |
| Редактор | Pete Slife |
| Анимация / 3D | Michelle Morris |
| Смешивание | Carl Mandelbaum |
| Покраска | Kath Raisch |
| Фото / Иллюстрации | Danny Clinch |
| Фото / Иллюстрации | Justen Williams |
10. Lufthansa FlyNet / Sandy
| Заголовок | Sandy |
| Агентство | Accenture Song (formerly Kolle Rebbe) |
| Кампания | FlyNet |
| Рекламодатель | Lufthansa |
| Бренд | Lufthansa FlyNet |
| Posted | Ноябрь 2021 |
| Бизнес сектор | Авиакомпании, аэропорты, железные дороги, автобусные линии, паромы и круизы |
| Тип медиа | Радио |
| Длина | |
| Директор | Torsten Hennings |
| Редактор | Torsten Hennings |
| Звукооператор | Torsten Hennings |
| Главный креативный директор | Fabian Frese |
| Копирайтер | Fabian Frese |
| Креативный директор | Christian Meyer |
| Директор по маркетингу | Benita Struve |
| Директор по маркетингу | Claudia Dreismann |
| Специалист по работе с заказчиками | Niklas Tremmel |
| Копирайтер | Oscar Engelhardt |
| Директор | Oscar Engelhardt |
| Директор | Fabian Freese |
| Голос | Henry Sargeant |
| Голос | Vanida Karun |
| Креативная команда | Tim Grobe |
| Продакшн Студия | Studio Funk |
| Music/Sound Production | Studio Funk Hamburg |
11. City Lodge Hotel / Marital Bliss
| Заголовок | Marital Bliss |
| Агентство | TBWA\Hunt\Lascaris Johannesburg |
| Кампания | Marital Bliss |
| Рекламодатель | City lodge hotel group |
| Бренд | City Lodge Hotel |
| Posted | Июнь 2021 |
| Бизнес сектор | Отели, курорты |
| Тип медиа | Радио |
| Длина | |
| Менеджер по рекламе | Zuki Jantjies |
| Продакшн Студия | Produce Sound |
| Главный креативный директор | Peter Khoury |
| Исполнительный креативный директор | Carl Willoughby |
| Креативный директор | Greig Watt |
| Копирайтер | Harry Mackenzie |
| Продюсер агентства | Kim Hunt |
| Sound Design and Mix | Louis Enslin |
| Voice-Over Artist | James Alexander |
| Voice-Over Artist | Bryan Van Niekerk |
| Директор бизнес-подразделения | Debbie Pienaar |
| Арт-директор | Greig Watt |
12. STIB/MIVB / Voices of Brussels
| Заголовок | Voices of Brussels |
| Агентство | mortierbrigade |
| Кампания | Voices of Brussels |
| Рекламодатель | STIB/MIVB |
| Бренд | STIB/MIVB |
| Posted | Апрель 2020 |
| Бизнес сектор | Общественный транспорт, массовые перевозки |
| История | Belgians are living in isolation for more than a month now. That’s why the STIB/MIVB and mortierbrigade came up with an original idea to bring the people of Brussels together none the less. The idea is simple: leave a voice message or type one through Messenger with your name in it, together with the address of its receiver and send it to the STIB/MIVB. After they received all messages, a bus will drive through Brussels with external speakers that air the messages through the streets. |
| Тип медиа | На открытом воздухе / вне дома |
| Длина | |
| Менеджер по рекламе | Tamara De Bruecker |
| Менеджер по рекламе | Lionel Lammens |
| Менеджер по рекламе | Barbara Foucart |
| Менеджер по рекламе | Melisa de Wilde |
| Главный исполнительный директор (CEO) | Jens Mortier |
| Исполнительный креативный директор | Joost Berends |
| Global Brand Design Director | Philippe Deceuster |
| Strategic Director | Vincent D’Halluin |
| Креативная команда | Geoffrey Masse |
| Креативная команда | Nicolas Mouquet |
| Копирайтер | Thomas De Boeck |
| Продюсер агентства | Amandine Clio |
| Директор рабочей группы клиента | François Charles |
| Менеджер проекта | Samantha Lomonaco |
13. Tourism New Zealand / Please Don't Travel Under The Social Influence
| Заголовок | Please Don't Travel Under The Social Influence |
| Агентство | The Yarn Agency |
| Кампания | Please Don't Travel Under The Social Influence |
| Рекламодатель | Tourism New Zealand |
| Бренд | Tourism New Zealand |
| Posted | Ноябрь 2021 |
| Бизнес сектор | Пункты назначения (Страны и места) |
| История | With our borders firmly shut due to Covid-19, domestic travel has been vital in closing the $12.9 billion gap left from international visitors.But unlike our adventurous visitors from overseas, many NZers were visiting the same well-known tourism destinations in pursuit of taking the same influencer-style photos.Something, which left our regions struggling and our social feeds all looking, well… the same. One mountain summit in particular is now tagged with over 70,000 almost identical photos.So to encourage NZers to explore more of our country and entice others to do the same through their social photos, we launched a campaign asking the nation to stop travelling under the “social influence” and share something new.Within 24 hours, the campaign made global headlines (BBC, The Guardian, New York Times etc.), attracting over 1.47 billion organic global reach, convincing NZers to get more creative with their domestic holidays. |
| Тип медиа | Веб-фильм |
| Креативный директор | Rich Robson |
| Креативный директор | Matt Sellars |
| Управляющий директор | Heath Davy |
| Директор | James Anderson |
| Редактор | Sarah Grohnert |
| Продюсер Продакшн Студии | Siobhain Hooper |
| Account Coordinator | Georgia Dance |
| Дизайнер | Sam Stradwick |
| Оператор-постановщик | Cameron Betts |
| Помощник оператора | Raj Patel |
| Sound Operator | Tim Brott |
| Колорист | Mikee Carpenter |
| Звук | Amy Barber |
14. Lufthansa FlyNet / Bonnie Bam
| Заголовок | Bonnie Bam |
| Агентство | Accenture Song (formerly Kolle Rebbe) |
| Кампания | FlyNet |
| Рекламодатель | Lufthansa |
| Бренд | Lufthansa FlyNet |
| Posted | Июнь 2021 |
| Бизнес сектор | Авиакомпании, аэропорты, железные дороги, автобусные линии, паромы и круизы |
| Тип медиа | Радио |
| Длина | |
| Директор | Torsten Hennings |
| Редактор | Torsten Hennings |
| Звукооператор | Torsten Hennings |
| Главный креативный директор | Fabian Frese |
| Копирайтер | Fabian Frese |
| Креативный директор | Christian Meyer |
| Директор по маркетингу | Benita Struve |
| Директор по маркетингу | Claudia Dreismann |
| Специалист по работе с заказчиками | Niklas Tremmel |
| Копирайтер | Oscar Engelhardt |
| Директор | Oscar Engelhardt |
| Директор | Fabian Freese |
| Голос | Henry Sargeant |
| Голос | Vanida Karun |
| Креативная команда | Tim Grobe |
| Продакшн Студия | Studio Funk |
| Music/Sound Production | Studio Funk Hamburg |
15. Bolt / Save your ears
| Заголовок | Save your ears |
| Brief | With over 30,000 injured and 3,500 dead on Ukrainian roads every year, it’s on the way to becoming a national problem. Hundreds of people could have been saved if they just used seatbelts. But Ukrainians hate to buckle up.There is one thing lots of Ukrainians hate even more: shanson. A genre of songs praising the criminal lifestyle, popular among taxi drivers. The last thing one wants to hear when ordering a ride.Bolt performed an experiment to make passengers fasten their seatbelts.A shanson song, created especially for the project, was played in the Bolt car. This annoying song could be turned off only by the passenger seatbelts, saving passengers’ ears and saving their lives at the same time. |
| Агентство | BBDO Ukraine |
| Кампания | Save your ears |
| Рекламодатель | Bolt |
| Бренд | Bolt |
| Дата первой трансляции/Публикации | 2020 / 10 |
| Бизнес сектор | Транспорт, путешествия и туризм |
| История | In Ukraine, there are a lot of traffic accidents. Around 30 thousand people get injured and more than 3 thousand die every year. Hundreds of dead could have been saved if they used seatbelts. Transportation platform Bolt, BBDO Ukraine and DGTL RLGN production studio launched a campaign to make people fasten seatbelts. For this project, we created a song that people just can’t stand. This annoying song was playing very loud in the car until all passengers fastened their seatbelts. |
| Тип медиа | Интерактивный открытый опыт |
| Длина | |
| Главный исполнительный директор (CEO) | Victor Ishkov |
| Исполнительный креативный директор | Anze Jereb |
| Креативный директор | Denis Keleberdenko |
| Руководитель креативной группы | Dima Kishka |
| Арт-директор | Oleh Prystupa |
| Арт-директор | Pavlo Melnyk-Krysachenko |
| Графический дизайнер | Stanislav Nizamov |
| Графический дизайнер | Anastasiia Zhytnyk |
| Продюсер Продакшн Студии | Alexsandra Guliai |
| Директор по обслуживанию клиентов | Irina Danilevskaya |
| Директор рабочей группы клиента | Halyna Sokulska |
| Графический дизайнер | Arsenii Artemiev |
| New Business Manager | Elena Kravtsova |
