The Most Creative Campaigns & Agencies in Automotive
With the exception of Jung Von Matt’s very welcome print campaign – which takes a dramatic tack – the word “fun” might be used to describe the top auto campaigns this time around. Even the “Tough Turban” initiative featured at number one, from Canada’s Zulu Alpha Kilo, feels good-natured and big-hearted. VW returned to the top five with a TV ad that concealed a game, the graphically brilliant “MINImalism” continued to win fans, and the “Pudding” spot from Mercedes was colourful and bouncy. To take pole position in the automotive sector, no mere product demonstration is enough; quirk and originality win the day.
Most awarded campaigns in Automotive in 2022
| Заголовок | Бренд | Агентство, Город |
|---|---|---|
| 1. Tough Turban | Tough Turban | Zulu Alpha Kilo, Toronto |
| 2. Golf Ad Break Championship Hype Reel | Volkswagen Golf | DDB Sydney, Ultimo |
| 3. MINImalism | MINI | House of Communication Dubai |
| 4. Pudding | Mercedes Vito | Filmakademie Baden-Württemberg GmbH |
| 5. The Bigger Crash (Board) | Hyundai | Jung von Matt AG, Hamburg |
| 6. Create2Extremes | Porsche Taycan | Keko Dubai |
| 7. Millboard | Mercedes-Benz | Publicis Emil, Brussels |
| 8. Volvo Street Configurator | Volvo | FamousGrey, Groot-Bijgaarden |
| 9. Irma | Hyundai | Jung von Matt AG, Hamburg |
| 10. PARKDISTANCECONTROL | MINI | House of Communication Dubai |
| 11. VW Zero Carbon Billboard (Film) | Volkswagen | BBDO Dublin |
| 12. Electric Village Renault | Renault Zoe | Publicis Conseil, Paris |
| 13. New Polo. Game on. | Volkswagen Polo | Ogilvy South Africa, Cape Town |
| 14. Dear My Hero - Hydrogen Garbage Truck | Hyundai | Innocean Worldwide Seoul |
| 15. The Truth | Car Hero | audacity, Bangkok |
2 — Volkswagen Golf - Golf Ad Break Championship Hype Reel
Бренд: Volkswagen Golf
Агентство: DDB Sydney
Медиа: Анализ ситуации
4 — Mercedes Vito - Pudding
Бренд: Mercedes Vito
Агентство: Filmakademie Baden-Württemberg GmbH
Медиа: Digital
6 — Porsche Taycan - Create2Extremes
Бренд: Porsche Taycan
Агентство: Keko Dubai
Медиа: Брендированный контент
9 — MINI - PARKDISTANCECONTROL
Бренд: MINI
Агентство: House of Communication Dubai
Медиа: На открытом воздухе / вне дома
11 — Volkswagen - VW Zero Carbon Billboard (Film)
Бренд: Volkswagen
Агентство: BBDO Dublin
Медиа: Анализ ситуации
12 — Renault Zoe - Electric Village Renault
Бренд: Renault Zoe
Агентство: Publicis Conseil
Медиа: Анализ ситуации
13 — Volkswagen Polo - New Polo. Game on.
Бренд: Volkswagen Polo
Агентство: Ogilvy South Africa
Медиа: Телевидение
14 — Hyundai - Dear My Hero - Hydrogen Garbage Truck
Бренд: Hyundai
Агентство: Innocean Worldwide Seoul
Медиа: Digital
Most awarded agencies in automotive in 2022
Most awarded brands in automotive in 2022
Volkswagen
Pfaff Harley-Davidson
MINI
Mercedes-Benz
Renault
