In partnership with
The Most Creative Campaigns, Brands
and Agencies in Automotive
BRANDS AND AGENCIES REVIVED THEIR IMAGINATIONS TO DELIVER WORK THAT GRABBED EYES AND WON HEARTS.
With the exception of Jung Von Matt’s very welcome print campaign – which takes a dramatic tack – the word “fun” might be used to describe the top auto campaigns this time around. Even the “Tough Turban” initiative featured at number one, from Canada’s Zulu Alpha Kilo, feels good-natured and big-hearted. VW returned to the top five with a TV ad that concealed a game, the graphically brilliant “MINImalism” continued to win fans, and the “Pudding” spot from Mercedes was colourful and bouncy. To take pole position in the automotive sector, no mere product demonstration is enough; quirk and originality win the day.
With the exception of Jung Von Matt’s very welcome print campaign – which takes a dramatic tack – the word “fun” might be used to describe the top auto campaigns this time around. Even the “Tough Turban” initiative featured at number one, from Canada’s Zulu Alpha Kilo, feels good-natured and big-hearted. VW returned to the top five with a TV ad that concealed a game, the graphically brilliant “MINImalism” continued to win fans, and the “Pudding” spot from Mercedes was colourful and bouncy. To take pole position in the automotive sector, no mere product demonstration is enough; quirk and originality win the day.
Most awarded
campaigns, brands &
agencies in
Automotive in
2022
Most awarded
campaigns, brands and
agencies in
Automotive in
2022
CAMPAIGNS
BRANDS
| Brand | ||
|---|---|---|
| 1 |  |
Volkswagen |
| 2 |  |
Pfaff Harley-Davidson |
| 3 |  |
MINI |
| 4 |  |
Mercedes-Benz |
| 5 |  |
Renault |
AGENCIES
| Name | ||
|---|---|---|
| 1 |  |
Jung von Matt AG, Hamburg |
| 2 |  |
Zulu Alpha Kilo, Toronto |
| 3 |  |
HoC Dubai |
| 4 |  |
Publicis Conseil, Paris |
| 5 |  |
DDB Sydney, Ultimo |
Watch
5. Hyundai / The Bigger Crash (Board)
| Заголовок | The Bigger Crash (Board) |
| Агентство | Jung von Matt AG |
| Кампания | The Bigger Crash |
| Рекламодатель | Hyundai Motor Group |
| Бренд | Hyundai |
| Posted | Май 2022 |
| Бизнес сектор | Легковые автомобили |
| Тип медиа | Печать |
| Рынок | Brazil |
| Продакшн Студия | Square Pixel |
| Музыка | Stabbiolo Music |
| Арт-директор | Francesca Montrucchio |
| Арт-директор | Luis Paulo Gatti |
| Копирайтер | Matteo Maggiore |
| Копирайтер | Matthias Hess |
| Копирайтер | Florian Kleiss |
| Креативный директор | Luis Paulo Gatti |
| Креативный директор | Matteo Maggiore |
| Креативный директор | Matthias Hess |
| Директор | Rapha Dias |
| Редактор | Hugo Freitas |
| Исполнительный креативный директор | Peter Waibel |
| Исполнительный креативный директор | Rico Noël |
| Исполнительный продюсер | Aramis Barros |
| Исполнительный продюсер | Rapha Dias |
| Звукорежиссер | Davide Vannuccini |
| Стратег | Jana Zinthaefner |
| Директор рабочей группы клиента | Thien An Nguyen |
| Руководитель производства | Armin Gauss |
| Графики движения | Bernardo Santos |
| Послепроизводственный этап | Dominik Schmutzer |
| Послепроизводственный этап | Sascha Pabst |
| Менеджер проекта | Ann-Katrin Bruse |
| Менеджер проекта | Julia Schuessler |
| Специалист по работе с заказчиками | Marcelo Vidal |
| Коммерческий директор | Schubert Marco |
| Head of Strategy | Kevin Tiedgen |
| ORIGINAL MUSIC | Alessandro Cristofori |
| ORIGINAL MUSIC | Diego Perugini |
| Post-Production Manager | Gabriela Fragoso |
9. Hyundai / Irma
| Заголовок | Irma |
| Агентство | Jung von Matt AG |
| Кампания | The Bigger Crash |
| Рекламодатель | Hyundai Motor Group |
| Бренд | Hyundai |
| Posted | Июнь 2022 |
| Бизнес сектор | Легковые автомобили |
| История | To announce Hyundai is going carbon neutral, we created a worldwide campaign highlighting the more considerable crash climate change leaves behind: Year after year, hurricanes, storms and typhoons are strengthening due to the increase of CO2 levels. |
| Тип медиа | Печать |
| Рынок | Brazil |
| Продакшн Студия | Square Pixel |
| Музыка | Stabbiolo Music |
| Арт-директор | Francesca Montrucchio |
| Арт-директор | Luis Paulo Gatti |
| Копирайтер | Matteo Maggiore |
| Копирайтер | Matthias Hess |
| Копирайтер | Florian Kleiss |
| Креативный директор | Luis Paulo Gatti |
| Креативный директор | Matteo Maggiore |
| Креативный директор | Matthias Hess |
| Директор | Rapha Dias |
| Редактор | Hugo Freitas |
| Исполнительный креативный директор | Peter Waibel |
| Исполнительный креативный директор | Rico Noël |
| Исполнительный продюсер | Aramis Barros |
| Исполнительный продюсер | Rapha Dias |
| Звукорежиссер | Davide Vannuccini |
| Стратег | Jana Zinthaefner |
| Директор рабочей группы клиента | Thien An Nguyen |
| Руководитель производства | Armin Gauss |
| Графики движения | Bernardo Santos |
| Послепроизводственный этап | Dominik Schmutzer |
| Послепроизводственный этап | Sascha Pabst |
| Менеджер проекта | Ann-Katrin Bruse |
| Менеджер проекта | Julia Schuessler |
| Специалист по работе с заказчиками | Marcelo Vidal |
| Коммерческий директор | Schubert Marco |
| Head of Strategy | Kevin Tiedgen |
| ORIGINAL MUSIC | Alessandro Cristofori |
| ORIGINAL MUSIC | Diego Perugini |
| Post-Production Manager | Gabriela Fragoso |
10. MINI / PARKDISTANCECONTROL
| Заголовок | PARKDISTANCECONTROL |
| Агентство | HoC Dubai |
| Кампания | Minimalism |
| Рекламодатель | BMW |
| Бренд | MINI |
| Дата первой трансляции/Публикации | 2021 / 6 |
| Бизнес сектор | Компактные и маленькие автомобили |
| История | Since 1959, MINI has stayed true to its roots: a simplistic, iconic design with outstanding longevity that inspires fans to this day. The brand stands for an urban lifestyle with maximum experiences in a minimalistic space. But today’s models offer more than just an efficient and creative way to get around. They are technology-packed with state-of-the-art safety and comfort features. This is well known to MINI drivers, but not so much to people outside of the car’s fanbase. MINImalism – a feature communication built from the iconic MINI logo’s wings. We turn those stripes into versatile design elements to communicate the new features and assistants, as simplistic and iconic as the car itself. The stripes taken from the logo’s wings showcase the car’s new features and assistants – from Adaptive LED Headlights to Park Distance Control – and allow us to build functions and surroundings in a surprising but simple way. This new design language is used across different outdoor and indoor channels where the iconic elements are instantly recognized – creating true MINImalism, as simple and timeless as the car itself. |
| Тип медиа | На открытом воздухе / вне дома |
| Креативное агентство | Serviceplan Group |
| Директор по маркетингу | Jochen Becht |
| Менеджер по маркетингу | Adnan Dalvi |
| Креативное агентство | Serviceplan Campaign |
| Управляющий директор | Natalie Shardan |
| Арт-директор | Kunal Gagwani |
| Специалист по работе с заказчиками | Gonca Gorgulu |
| Управляющий партнер | Leif Johannsen |
| Управляющий партнер | Patrick Matthiensen |
| Управляющий партнер | Lars Holling |
| Креативный директор | Pavel Bondarenko |
| Арт-директор | Pavel Bondarenko |
| Креативный директор | Daniel Steller |
| Копирайтер | Daniel Steller |
| Директор рабочей группы клиента | Ann-Kathrin Frohloff |
| Global Chief Creative Officer | Alexander Schill |
| Head of Art | Michael Wilk |
| Арт-директор | Tudor Cucu |
| Копирайтер | Philip Ziegler |
