NON-TRADITIONAL MEDIA DOMINATED THE TOP FIVE AS BRANDS EMBARKED ON JOURNEYS OF INNOVATION.
Whether it was an adult-only website, a navigation app or even a ticket spiced with cannabis, travel and tourism brands favoured alternate media to get their message across. Even a more traditional film, by SS+K for Iceland, succeeded by taking satirical digs at the metaverse delivered by an off-beat ambassador. It’s notable that the pandemic – which of course had a disastrous impact on the tourism industry – seems to have faded into the past as a subject.
Whether it was an adult-only website, a navigation app or even a ticket spiced with cannabis, travel and tourism brands favoured alternate media to get their message across. Even a more traditional film, by SS+K for Iceland, succeeded by taking satirical digs at the metaverse delivered by an off-beat ambassador. It’s notable that the pandemic – which of course had a disastrous impact on the tourism industry – seems to have faded into the past as a subject.
Most awarded
campaigns, brands &
agencies in
Transport & Tourism in
2022
Most awarded
campaigns, brands and
agencies in
Transport & Tourism in
2022
CAMPAIGNS
BRANDS
| Brand | ||
|---|---|---|
| 1 |  |
Vienna Tourist Board |
| 2 |  |
Berliner Verkehrsbetriebe |
| 3 |  |
Heetch |
| 4 |  |
Inspired by Iceland |
| 5 |  |
Jeju Tourism Organization |
AGENCIES
| Name | ||
|---|---|---|
| 1 |  |
Jung von Matt / Donau, Wien |
| 2 |  |
Marcel, Paris |
| 3 |  |
Jung von Matt AG, Hamburg |
| 4 |  |
SS+K, New York |
| 5 |  |
Cheil, Seoul |
Watch
1. Flying Blue / My 2020 Travel Project
| Заголовок | My 2020 Travel Project |
| Агентство | DENTSU CREATIVE |
| Кампания | My 2020 Travel Project |
| Рекламодатель | Air France KLM |
| Бренд | Flying Blue |
| Дата первой трансляции/Публикации | 2020 |
| Бизнес сектор | Авиакомпании, аэропорты, железные дороги, автобусные линии, паромы и круизы |
| Тип медиа | Анализ ситуации |
| Длина | |
| Креативный директор | Marc Badinand |
| Креативный директор | Emmanuel Bougneres |
| Главный управляющий | Cécile Bitoun |
| Руководитель креативной группы | Thibaud Le Juge de Segrais |
| Директор | Florent Hill |
| Специалист по работе с заказчиками | Marine Litras |
| Менеджер проекта | Inès Ait Idir |
| Арт-директор | Allan Huon |
| Deputy Creative Director | Allan Huon |
| Копирайтер | Damien Lebreuilly |
| Deputy Creative Director | Damien Lebreuilly |
2. Vienna Tourist Board / Vienna strips on OnlyFans
| Заголовок | Vienna strips on OnlyFans |
| Агентство | Jung von Matt / Donau |
| Кампания | Act against Algorithm |
| Рекламодатель | Vienna Tourist Board |
| Бренд | Vienna Tourist Board |
| Дата первой трансляции/Публикации | 2021 |
| Бизнес сектор | Пункты назначения (Страны и места) |
| История | Vienna is home to some of the world’s most iconic artworks. 100 years ago, their artists fought for the free expression of their art. 100 years later, Facebook and Instagram’s algorithms make their fight obsolete. And label Viennese art „pornographic“. Leading to blocked accounts and deleted posts. Our brief was to advertise Vienna’s cultural heritage in this very climate. We created an integrated campaign to protest censorship: On OnlyFans, in print and radio. |
| Тип медиа | Анализ ситуации |
| Длина | |
| Главный креативный директор | Werner Singer |
| Креативный директор | Michael Morgenbesser |
| Арт-директор | Denise Danninger |
| Копирайтер | David Schneider |
| Motion Designer | Julian Frener |
3. Heetch / Uber Heetch
| Заголовок | Uber Heetch |
| Агентство | Marcel |
| Кампания | Uber Heetch |
| Рекламодатель | Heetch |
| Бренд | Heetch |
| Дата первой трансляции/Публикации | 2021 / 3 |
| Бизнес сектор | Транспорт, путешествия и туризм |
| История | Accompagnée par l’agence Marcel, Heetch s’est associée à plusieurs restaurateurs franciliens pour distribuer des emballages portant haut et fort ses convictions. De couleur rose, ces emballages rappellent en quatre punchlines ce qui fait la différence de la marque : Heetch une entreprise 100% made in France, Heetch la plateforme à la plus faible commission marché 15%), Heetch paye ses impôts en France et Heetch le VTC qui défend une mobilité accessible au plus grand nombre. Les restaurateurs n’avaient alors plus qu’à glisser ces emballages dans leurs commandes, en toute discrétion. |
| философия | Aujourd’hui, la plateforme affirme plus que jamais ses positions en rappelant à son audience, toujours mobile et adepte des livraisons de repas à domicile, tout particulièrement en ce moment, que choisir le bon VTC peut tout changer. Accompagnée par l’agence Marcel, Heetch s’est associée à plusieurs restaurateurs franciliens pour distribuer des emballages portant haut et fort ses convictions. |
| Тип медиа | Анализ ситуации |
| Длина | |
| Менеджер по рекламе | Tariq Fatihi |
| Менеджер по рекламе | Hector Gruyer |
| Менеджер по рекламе | Antoine Clémenceau |
| Менеджер по рекламе | Benjamin Sousa |
| Главный исполнительный директор (CEO) | Pascal Nessim |
| Главный исполнительный директор (CEO) | Charles Georges-Picot |
| National Chief Creative Officer | Anne de Maupeou |
| Исполнительный креативный директор | Youri Guerassimov |
| Исполнительный креативный директор | Gaetan Dupeloux |
| Арт-директор | Théophile Robaglia |
| Копирайтер | Joseph Rozier |
| Заместитель арт-директора | Claire Bouzigues |
| Заместитель арт-директора | Salomé Becquard |
| Associate Copywriter | Videau Lisa |
| Управляющий партнер | Sébastien Jauffret |
| Директор рабочей группы клиента | YANI OUKID |
| Директор по стратегическому планированию | Ghislain Tenneson |
| Продюсер печати | Suzanne PEREIRA DIAS |
| Руководитель производства | Manon Lapeyre |
| Продюсер | Sveva Rossino |
| Фотограф | Pierre Le Goff |
4. Berliner Verkehrsbetriebe (BVG) / The BVG Hempticket – Come home, calm down.
| Заголовок | The BVG Hempticket – Come home, calm down. |
| Агентство | Jung von Matt AG |
| Кампания | The BVG Hempticket |
| Рекламодатель | Berliner Verkehrsbetriebe (BVG) |
| Бренд | Berliner Verkehrsbetriebe (BVG) |
| Дата первой трансляции/Публикации | 2021 |
| Бизнес сектор | Общественный транспорт, массовые перевозки |
| История | In a bustling city like Berlin the run-up to Christmas has always been a nerve-wrecking experience. We the BVG, Berlin’s public transport company, wanted to reduce stress and make driving home for Christmas relaxing again.But how to achieve this in a time everyone is fu***d up about everything?With the calming effect of cannabis. And the world’s first ticket that lets you simply swallow your anger.The hemp ticket – a daily ticket made of edible paper, drizzled with cannabis oil, that could be eaten after a stressful day.Within hours it was literally on everyone's lips. With a reach of over 860 million contacts and an advertising equivalent of 13.7 million euros, we were the talk of the town around the globe. Social media went crazy and in Berlin even already invalid tickets were sold online for more than five times their original price after the promotion. |
| Тип медиа | Анализ ситуации |
| Длина | |
| Продакшн Студия | Tony Petersen Film GmbH |
| Послепроизводственный этап | DELI Creative Collective |
| Sound / Music | Not A Machine Hamburg |
| Managing Director Creative | Dörte Spengler-Ahrens |
| Креативный директор | Michael Wilde |
| Копирайтер | Oscar Engelhardt |
| Арт-директор | Jonas Lenger |
| Менеджер проекта | Florencia Uthoff |
| Менеджер проекта | Friederike Speetzen |
| Директор по обслуживанию клиентов | Annette Krebs |
| Управляющий директор | Stephan Giest |
| Продюсер агентства | Dennis Wendt |
| Продюсер агентства | Jonathan Meister |
| Продюсер агентства | Florian Kaspereit |
| Продюсер | Børge Heesemann |
| Оператор-постановщик | Frederik Jacobi |
| Директор | Bastian Glaessner |
| Помощник производства | Martin Kullhawy |
| Помощник производства | Helena Florenz |
| Композитор | Fabian Reifarth |
| Композитор | Ralf Denker |
| DOP Assistant | Daniel Merget |
| Управляющий производством | Guido Fischer |
| Руководитель пост-производства | Heike Wurch |
| Редактор | Alex Kutka |
| Колорист | Mike Bothe |
| 3D художник | Sebastian Bunzel |
| Музыкальный продюсер | Leon Waterkamp |
| Звукорежиссер | Phil Mönch |
| Styling | Stefanie Fuge |
| Hair and Makeup | Ara Decker |
| Менеджер по рекламе | Christine Wohlburg |
| Менеджер по рекламе | Frank Büch |
5. Inspired by Iceland / Welcome to the Icelandverse
| Заголовок | Welcome to the Icelandverse |
| Агентство | SS+K |
| Кампания | Welcome to the Icelandverse |
| Рекламодатель | Visit Iceland |
| Бренд | Inspired by Iceland |
| Posted | Апрель 2022 |
| Бизнес сектор | Пункты назначения (Страны и места) |
| Тип медиа | Веб-фильм |
| Длина | |
| Client | Business Iceland (Inspired by Iceland) |
| CEO | Petur Oskarsson |
| Director, Marketing Communications | Sveinn Birkir Bjornsson |
| Director, Trade & Invest | Karl Gudmundsson |
| Head of Consumer Marketing | Dadi Gudjonsson |
| Head of Visit Iceland | Sigridur Dogg Gudmundsdottir |
| Project Manager, Marketing Communications | Daníel Oddsson |
| Head of PR | Lea Gestsdottir Gayet |
| Project Manager, Social media | Katarzyna Maria Dygul |
| Project Manager, Social media | Ísak Kari Karason |
| Creative Agency | SS+K |
| Co-Founder + Partner | Lenny Stern |
| Executive Creative Director | Stevie Archer |
| Managing Director, Production + Operations | John Swartz |
| Associate Creative Director, writer | Rick Morrison |
| Associate Creative Director, art director | Monica Apodaca |
| Associate Creative Director, writer | Cooper Evoy |
| Managing Director, Head of Client Services | Amy Frisch |
| Account Executive | Erica Moore |
| Managing Director, Strategy Group | Kevin Skobac |
| Strategy Director | Elena Claro |
| Icelandic Creative Agency | Peel |
| Co-Founder + Partner | Magnus Magnusson |
| Co-Founder + Partner | Egill Thordarson |
| PR Agency | M&C Saatchi Talk |
| Head of Consumer | Steve Kirk |
| Senior Associate Director | Lauren Hunt-Morgan |
| Account Director | Kayleigh Ross |
| Production Company | Pelikula |
| Director | Allan Sigurdsson |
| Producer | Hannes Thor Arason |
| Cinematography | Hakon Sverrisson |
| Makeup | Anna Kristin Oskarsdottir |
| A.C | Eirikur K. Juliusson |
| Sound | Aggi Fridbertsson |
| Grip | Alexander Snaer |
| Production Assistant | Jelena Schally |
| Stylist | Arna Engilbertsdottir |
| Edit | Allan Sigurdsson |
| Assistant Editor | Aron Bjorn Kristinsson |
| Color | Bjarki Gudjonsson (Company: Trickshot) |
| Sound | Joi B @ Audioland |
| Location | Blue Lagoon |
| Actors | Jörundur Ragnarsson, Ester Sveinbjarnardottir |
6. Jeju Tourism Organization / Slow Road
| Заголовок | Slow Road |
| Агентство | Cheil |
| Кампания | Slow Road |
| Рекламодатель | Jeju Tourism Organization |
| Бренд | Jeju Tourism Organization |
| Дата первой трансляции/Публикации | 2021 / 4 |
| Бизнес сектор | Пункты назначения (Страны и места) |
| История | a new navigation service which instead of offering the fastest route to a destination, offers the most beautiful route instead. The service is designed for travelers visiting South Korea’s stunning Jeju Island to help them make the most of their trip. Using big data, developers crunched through 65,000 different points of interest across Jeju, then cross-referenced with data from social media and online searches via demographics, weather, time, and more with an aim to provide unique travel experiences and to assist safe trips during Covid-19. Jeju Island is known to many as one of the most picturesque places in South Korea with designated UNESCO World Heritage sites. With Covid-19, Jeju Island is now an even more popular road trip destination for South Koreans as travelling abroad has become extremely difficult. Some 87% of those who travel in Jeju get around the island by car with growing numbers of safety-conscious tourists preferring socially distanced travel in their own vehicles. With an aim to aid safe travels and to offer diverse experiences, Slow Road recommends a total of 50 different routes that connect popular attractions with lesser-known scenic spots in seven different regions, each coming with a distinctive theme that captures the multifaceted beauty of Jeju. Each route offers five to eleven waypoints to offer a wide selection of scenic routes to appeal to different demographics throughout the changing seasons, including the added benefit of reducing traffic congestion on main routes around the island. Once arriving in Jeju Island and activating T Map, the most widely used mobile navigation app in South Korea, travelers are directly led to a dedicated Slow Road page where they can explore various routes under different themes. Simply choose a favorite route, then the app will automatically give directions through multiple waypoints. |
| Тип медиа | Интегрированные медиа / 360 Активация |
| Длина | |
| Креативный директор | Kim Seontaeck |
| Креативный директор | Joohee Lee |
| Копирайтер | Hyewon Hyun |
| Копирайтер | Jeongsil Lee |
| Делопроизводитель | Choongok Lee |
| Делопроизводитель | Jeehee Yang |
| Делопроизводитель | Hyeonmun Kim |
| PR-менеджер | Donghan Kim |
| Директор | Churl Gwon |
| Продакшн Студия | THE SHOT |
| Оператор-постановщик | Inkyu Lee |
| Разработчик | Bokyeom Kim |
| Разработчик | T Map Mobility |
| Product Manager | Hyojeong Jang |
| Дизайнер восприятия пользователем | Sooyeon Baek |
| Старший аналитик цифрового формата | Keeduk Kim |
| Creative Directors | Seontaeck Kim, Joohee Lee |
| Copywriters | Hyewon Hyun, Jeongsil Lee |
| Account Executives | Choongok Lee, Jeehee Yang, Hyeonmun Kim |
| PR Manager | Donghan Kim |
| Film Director | Churl Gwon / THE SHOT |
| Director of Photography | Inkyu Lee / THE SHOT |
| Developer | Bokyeom Kim / T Map Mobility |
| Service Planner | Yonghun Kim, Serin Son / T Map Mobility |
| Product Manager | Hyojeong Jang |
| UX Designer | Sooyeon Baek |
| Big Data Analyst | Keeduk Kim / BOXTREE |
7. Khortytsia / Khortytsia - the island of a mystery
| Заголовок | Khortytsia - the island of a mystery |
| Brief | The Khortytsia Island brand is a graphic journey. Some elements are fully visible and some are hidden behind a cloak of secrecy. The more you immerse yourself in the world of the island, the more the identity is revealed. Abstract knowledge about the is-land becomes a personal experience: visual, tactile, sound, aromatic. The identity invites you to look behind the scenes, learn more and explore. All design elements were created based on the real attributes of Khortytsia: flora and fauna, historical artifacts, images from myths and legends, bronze, water, stone and other materials that make up the inner world of the island. The X sign is the first letter in the name of the island in Ukrainian and is also a symbol of mystery, its meaning may be different for everyone. We took X as a basis and created 24 different logos. |
| Агентство | Bickerstaff.000 |
| Кампания | Khortytsia - the island of a mystery |
| Рекламодатель | Metinvest Group |
| Бренд | Khortytsia |
| Дата первой трансляции/Публикации | 2021 / 7 |
| Бизнес сектор | Транспорт, путешествия и туризм |
| Слоган | Khortytsia island |
| История | SECRET TOURISTIC BRAND OF UKRAINIAN ISLAND KHORTYTSIA This is the island of Khortytsia, the place where Ukrainian history was born. This is the island of centuries-old history, amazing nature, breathtaking secrets, myths, and legends that have been forgotten for many years. This year, according to President’s initiative, is the year when the island of Khortytsia started its renovation. Bickerstaff.738 creative agency accepted a challenge to tell everyone about all of the reasons to visit Khortytsia and decided… not to practically say a word to leave its mystery to the island and, moreover, make it the key feature. The X sign is the symbol of mystery, while the sense behind it uniquely uncovers to everyone who sees it. So does the identity that develops along with people’s knowledge of it. This progressive disclosure principle works for any type of visual language: photos, typography, illustrations, and any static or dynamic types of content. Quite literally, the new touristic brand of Khortytsia invites everyone to discover their own stories about the island. The new brand of Khortytsia is a graphic journey that grows along with people’s increasing knowledge of it. Here the heart of the island opens wider, the deeper you get to know it. Centuries-old secrets are hidden here behind abstract facts, and they do open up to people uniquely as soon as they are ready. And if you are ready to open the island of Khortytsia in your own way, just take a deep breath and go for it to meet the mystery. |
| философия | Khortytsia Island occupies a special place in the history of Ukraine, but it’s mostly unknown for Ukrainians because the Museum of the Cossacks supplanted all its other attractive aspects and became the only symbol of the island |
| Проблема | We were challenged to develop a tourism brand that would open the island to internal and external tourism, show its diversity and encourage people to explore Khortytsia. |
| Результат | We use the island’s mystery as an advantage and create an intriguing brand, a graphic journey to become an incentive for a person to explore the island. We created 24 different logos from the X sign as a symbol of mystery and the first letter in the name of the island, accidental font and a lot of design elements based on the real attributes of Khortytsia. The “curtain” effect, that reveals the deep essence of Khortytsia is easily scalable and works with graphics, illustration, photography and typography as well, it unites all parts of the identity and makes the island’s brand recognisable. |
| Тип медиа | Анализ ситуации |
| Длина | |
| Больше информации | https://bickerstaff.ooo/khortytsia/ |
| Creative Director | Ilia Anufrienko |
| Руководитель креативной группы | Marina Chernyavskaya |
| Директор рабочей группы клиента | Nataliia Blazhkun |
| Специалист по работе с заказчиками | Kateryna Soboleva |
| Дизайнер | Kseniia Milchenko |
| Интерактивный дизайн | Alexei Boiev |
| Звукорежиссер | Andrew Bez |
| Стратег | Sergey Lizunov |
| Стратег | Masha Kochurenko |
8. Visit Sweden / Discover the originals
| Заголовок | Discover the originals |
| Агентство | Forsman & Bodenfors Göteborg |
| Кампания | Discover the originals |
| Рекламодатель | Visit Sweden |
| Бренд | Visit Sweden |
| Дата первой трансляции/Публикации | 2021 |
| Бизнес сектор | Пункты назначения (Страны и места) |
| Тип медиа | Анализ ситуации |
| Длина | |
| Продакшн Студия | BRF |
9. Tourism Authority of Thailand X YGGDRAZIL / Home Sweet Home : Episode 2
10. Flybuys / Take more.
| Заголовок | Take more. |
| Агентство | CHEP Network |
| Кампания | Give a Flybuys |
| Рекламодатель | Flybuys |
| Бренд | Flybuys |
| Дата первой трансляции/Публикации | 2021 / 2 |
| Бизнес сектор | Авиакомпании, аэропорты, железные дороги, автобусные линии, паромы и круизы |
| Тип медиа | Телевидение |
| Длина | |
| Менеджер по рекламе | Rosemary Martin |
| Менеджер по рекламе | Jarrod Flood |
| Менеджер по рекламе | Georgie Packer |
| Исполнительный креативный директор | Glen Dickson |
| Креативный директор | Cameron Bell |
| Креативный директор | Sam Dickson |
| Креативная команда | Sophie Beard |
| Креативная команда | Aïcha Wijland |
| Креативная команда | Lauren Eddy |
| Специалист по работе с заказчиками | Bree Daniel |
| Специалист по работе с заказчиками | Jamie Herman |
| Специалист по работе с заказчиками | Emilija Savic |
| Исполнительный продюсер | Jen Livingston |
| Директор | Sanjay De Silva |
| Исполнительный продюсер | Geneviève Triquet |
| Оператор-постановщик | Sherwin Akbarzadeh |
| Послепроизводственный этап | The Editors |
| Редактор | Leila Gaabi |
| Колорист | Fergus Rotherham |
| Исполнительный продюсер | Charlotte Griffiths |
| Продакшн Студия | Division Paris |
11. Berliner Verkehrsbetriebe (BVG) / Heart
| Заголовок | Heart |
| Агентство | Jung von Matt AG |
| Кампания | Heart |
| Рекламодатель | Berliner Verkehrsbetriebe (BVG) |
| Бренд | Berliner Verkehrsbetriebe (BVG) |
| Дата первой трансляции/Публикации | 2021 / 9 |
| Бизнес сектор | Общественный транспорт, массовые перевозки |
| История | In Germany, around 9,000 people are waiting for an organ donation. And two of them die every day because their waiting time got too long.The BVG – the capitals public transport company - is the heart of Berlin, the pulse of the city and keeps it alive. But what would happen if this heart suddenly stopped?On September 29, World Heart Day, the whole BVG paused for a moment. At exactly 8 a.m. all passengers in trains, busses and metros stopped for an impressive message that came from the heart: a real organ donor addressed all passengers via video announcement and appealed to them to become a potential organ donor. We created another film that inspired millions of people online. We turned a simple ride into an emotional and lifesaving event. |
| Тип медиа | Анализ ситуации |
| Длина | |
| Client Marketing // BVG | Christine Wohlburg |
| Client Marketing // BVG | Frank Büch |
| Managing Director Creation // Jung von Matt AG | Dörte Spengler-Ahrens |
| Creative Director Agency // Jung von Matt AG | Michael Wilde |
| Copywriter // Jung von Matt AG | Julian Aue, Tim Bozek, Philipp Schaettler |
| Art Direction // Jung von Matt AG | Jakob Cassebaum, Hannes Rath |
| Project Management // Jung von Matt AG | Florencia Uthoff, Friederike Speetzen |
| Agency Producer // Jung von Matt AG | Dennis Wendt, Jonathan Meister, Florian Kaspereit |
| Producer // Rabbicorn Films | Hakan Cirak, Marc Möller, Jule Behrens |
| Director // Rabbicorn Films | Kai Sehr |
| Assistant Director // Rabbicorn Films | David Houfek, Alex Schimpke |
| Director of Photography // Rabbicorn Films | Björn Haneld, Cedric Schanze |
| Producer Post Production // DELI Hamburg GmbH | Christoph Stingel |
| Editor // DELI Hamburg GmbH | Sven Duncker |
| Colorist // DELI Hamburg GmbH | Oliver Schumacher |
| VFX Composing // DELI Hamburg GmbH | Sebastian Locker, Christoph Zapletal |
| Art Direction Post Production // DELI Hamburg GmbH | Henrik von der Lieth |
| Motion Graphics // DELI Hamburg GmbH | Henrik von der Lieth, Darius Dettlaff |
| 3D-Artist // DELI Hamburg GmbH | Andreas Görgemanns, Christopher Hill |
| Sounddesign // DELI Hamburg GmbH | Kamil Wojciechowski @ Studio Funk |
| Composer // Not A Machine | Fabian Reifarth |
| Music Producer // Not A Machine | Kolja Bustorf |
| Sound Engineer // Not A Machine | Björn H. Schulze |
| Client Service Director // Jung von Matt AG | Annette Krebs |
| VFX Composing // DELI Hamburg GmbH | Franciska Wiedemann, Bernd Hildebrandt |
| VFX Composing // DELI Hamburg GmbH | Gordon Fischer |
| Motion Graphics // DELI Hamburg GmbH | Sebastian Bunzel |
| Managing Director // Jung von Matt AG | Stephan Giest |
12. Dubai Tourism / Dubai Presents...
| Заголовок | Dubai Presents... |
| Агентство | Mother London |
| Кампания | Dubai Presents... |
| Рекламодатель | Dubai Department of Tourism and Commerce Marketing |
| Бренд | Dubai Tourism |
| Posted | Апрель 2022 |
| Бизнес сектор | Пункты назначения (Страны и места) |
| Тип медиа | Кино |
| Длина | |
| Аудио послепроизводственный этап | Duotone Audio Group |
| Послепроизводственный этап | Electric Theatre Collective |
| Редакционная компания | Tenthree |
| Звук | 750mph |
| Креативный директор | Craig Ainsley |
| Креативный директор | Dayoung Yun |
| Продюсер агентства | Sam Rendle-Short |
| Продюсер агентства | Bertie Gulliver |
| Продюсер агентства | Oli Kozlik |
| Продюсер агентства | Nic Akinbosun |
| Продюсер агентства | Georgia Lawson |
| Директор | Craig Gillespie |
| Продюсер | Martha Davis |
| Оператор-постановщик | Nicolas Karakatsanis |
| Редакционная компания | Exile Editorial |
| Редактор | Shane Reid |
| Редактор | Nick Gilberg |
| Редактор | Will Butler |
| Редактор | Brendan Jenkins |
| Звук | Sam Ashwell |
| Звук | Jeff Smith |
| Звук | Tom Joyce |
| Звук | Mike Bovill |
| Звук | Jake Ashwell |
13. Guides TAO / Hate to Protect (fr)
| Заголовок | Hate to Protect (fr) |
| Агентство | TBWA\PARIS |
| Кампания | Hate to protect |
| Рекламодатель | Guides TAO |
| Бренд | Guides TAO |
| Дата первой трансляции/Публикации | 2021 / 10 |
| Бизнес сектор | Транспорт, путешествия и туризм |
| Тип медиа | Анализ ситуации |
| Длина |
14. City of Chicago / Boards of Change
| Заголовок | Boards of Change |
| Агентство | FCB Chicago |
| Кампания | Boards of Change |
| Рекламодатель | City of Chicago |
| Бренд | City of Chicago |
| Posted | Апрель 2021 |
| Бизнес сектор | Пункты назначения (Страны и места) |
| Тип медиа | Анализ ситуации |
| Длина | |
| EVP Chief Creative Officer | Andrés Ordóñez |
| EVP Worldwide Creative Partner | Fred Levron |
| SVP Executive Creative Director | Avital Pinchevsky |
| VP Creative Director | Tor Lemhag |
| VP Creative Director | Justin Enderstein |
| Ассоциированный креативный директор | Niels Sienaert |
| Ассоциированный креативный директор | Tim Schoenmaeckers |
| Ассоциированный креативный директор | Jason LaFlore |
| Sr. Art Director | Mateus Cerqueira |
| Sr. Copywriter | Wojtek Kowalik |
| Арт-директор | Dwight Williams |
| Дизайнер | Jack Fleming |
| Президент | Kelly Graves |
| SVP Management Director | C.J. Nielsen |
| Директор рабочей группы клиента | Ally Khajenouri |
| Руководитель группы по связям с рекламодателями | Emily Smith |
| Director Project Management | Kristin Oberg |
| Sr. Project Manager | David Leverentz |
| EVP Engagement Planning Director | Jenn Chiang |
| SVP Planning Director | Marc Wilson |
| VP Strategic Planning Director | Brian Asner |
| Sr. Comms Planner | Chelsea Ferguson |
| VP Director of Production | Joe Tipre |
| SVP Executive Producer | John Bleeden |
| EVP Director of Branded Content | Juan Woodbury |
| Entertainment | Juan Woodbury |
| SVP Managing Director Print Production | Erika Pflederer |
| Исполнительный продюсер | Stacy Miller |
| Sr. Producer | Carolina Velez |
| Заместитель продюсера | Anita Koltun |
| VP Director of Business Affairs | Jeff Cowie |
| Studio Technician | Rickey Rogers |
| Послепроизводственный этап | Lord + Thomas |
| VP Creative Director VFX | Brian Steckel |
| Исполнительный продюсер | Celena Mossell |
| VP Director of Motion Design | Roman Mendez |
| VP Director of Editing | Steve Immer |
| Исполнительный продюсер | Dan Delaney |
| VP Director of Audio | Jason Ryan |
| Director of Photography | Nate Brav-McCabe |
| Редактор | Nate Brav-McCabe |
| Фотограф | Stephen Piper |
| Senior Motion Designer | Anthony Palermo |
| Michael McAfee | |
| Линейный продюсер | Noiemi Lobont |
| Заместитель продюсера | Sarah Symmonds |
| Заместитель редактора | Megan Connolly |
| 456 Concierge | Shawn Ellis |
| Experiential | FCBX |
| SVP Managing Director | Jeannine Aniol |
| Директор рабочей группы клиента | Tara Reardon |
| Digital Marketing Agency | FCBX |
15. Lakeside Motel / A Comprehensive Guide to Nothing
| Заголовок | A Comprehensive Guide to Nothing |
| Агентство | Leo Burnett Toronto |
| Кампания | Something Lakeside |
| Рекламодатель | Lakeside Motel |
| Бренд | Lakeside Motel |
| Posted | Ноябрь 2021 |
| Бизнес сектор | Отели, курорты |
| философия | The Lakeside Motel is 2 hours east of Toronto. It is the perfect getaway for busy and stressed urban professionals looking for a break from the grind. Hence, The Lakeside offers a weekend full of nothing. Come eat, drink, slumber, swim, snoozE, read....that’s about it. |
| Тип медиа | Печать |
| Главный исполнительный директор (CEO) | Ben Tarr |
| Стратегический планировщик | Tahir Ahmad |
| Главный креативный директор | Lisa Greenberg |
| Главный креативный директор | Steve Persico |
| Исполнительный креативный директор | Anthony Chelvanathan |
| Копирайтер | Steve Persico |
| Арт-директор | Lisa Greenberg |
| Продюсер печати | Gord Cathmoir |
| Директор по дизайну | Man Wai Wong |
| Дизайнер | Ryan Abrams |
| Фотограф | Mike Tjioe |
| Фотограф | Taylor Gailey |
| Иллюстратор | Steve Persico |
| Иллюстратор | Christina Gliha |
16. Flying Blue / MY 2020 TRAVEL PROJECT
| Заголовок | MY 2020 TRAVEL PROJECT |
| Brief | During a time when airlines couldn’t transport people anymore, we created a unique travel influence campaign with a travel influencer who had a trip cancelled. In order to take as many people as possible on our journey, we needed to find the right profile: a Flying Blue member with a large social media audience interested in travel. Jonathan Bertin was the perfect choice : a travel influencer with 250k followers across all his networks with a trip to Tokyo cancelled. We suggested him, to send 30 cameras where he had planned to go in Tokyo. Like a message in a bottle, but with everything people needed to send it back. After weeks of waiting, he received hundreds of photos from total strangers. By discovering the faces and places of his cancelled trip, Jonathan finally traveled to Japan. This fresh travel content was turned into an entire influencer campaign. A campaign that took everyone on a journey. Without going anywhere, this travel influencer shared the most followed trip of his life. |
| Агентство | DENTSU CREATIVE |
| Кампания | My 2020 Travel Project |
| Рекламодатель | Air France KLM |
| Бренд | Flying Blue |
| Posted | Ноябрь 2022 |
| Бизнес сектор | Авиакомпании, аэропорты, железные дороги, автобусные линии, паромы и круизы |
| История | Flying Blue is the free loyalty programme of Air France, KLM, Aircalin, Kenya Airways, Transavia and TAROM.How to maintain the relationship with Flying Blue members and give them the sense of having travelled even while they are stuck at home? The objective was to redefine the notion of travel during an unprecedented year, letting members know that Flying Blue is here for every journey, near or far. |
| Тип медиа | Digital |
| Креативный директор | Emmanuel Bougneres |
| Deputy Creative Director | Allan Huon |
| Арт-директор | Allan Huon |
| Deputy Creative Director | Damien Lebreuilly |
| Копирайтер | Damien Lebreuilly |
