A new twist on ice cream

кем Maud Largeaud , AdForum

In Panama, Dairy Queen’s popular Blizzard ice cream is known for being so thick and creamy that you can hold it upside down – or your money back. Turning this idea on its head, Blizzard and P4 Ogilvy & Mather built an upside-down store and recruited acrobats (in concealed harnesses) to serve the creamy concoction to delighted customers. Social media went bonkers over the topsy-turvy treat, resulting in a blizzard of positive coverage, plus three Bronze Lions at Cannes.