Music and sport make a natural duo. True athletes and occasional sportsmen enjoy music when they're exercising. Up until now the only place you could not listen to music was while swimming. That is until Sony created the waterproof MP3 player. With the help of Draftfcb Auckland the new product was launched. The MP3 players were placed in bottled water and the bottles were been placed in vending machines in sports clubs, making the product easily accessible.