Заголовок | (Fo)rest in peace |
Brief | A new forestry law in Spain meant that it was possible to build on forest land destroyed by fire. Not by coincidence, forest fires increased by 55%. To combat the real estate speculators, a forest preservation group and the agency used another law: one that prohibits building up to 500 metres around a cemetery. And so, new "cemeteries" began springing up in the forest. The creative idea drew attention to the cause. And in the end, the new law was reversed. |
Агентство | VCCP Madrid |
Кампания | Forest en Peace |
Рекламодатель | Asociación Nacional Bomberos Forestales Galicia (ANBF) |
Бренд | Asociación Nacional Bomberos Forestales Galicia (ANBF) |
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Posted | Ноябрь 2017 |
Бизнес сектор | Только для подписчиков |
История | Только для подписчиков |
Тип медиа | Анализ ситуации |