We all like to daydream about our next potential travel destination. Instagram has made armchair travelling even easier, as we can swipe through perfectly filtered images of historic cities and glorious beaches. In fact, according to a recent study by Expedia, 23% of travellers are influenced by social networks when pondering their next trip. Taking advantage of this fact, low-cost airline Easyjet teamed up with VCCP to create a new app called Look&Book. It’s simple to use: when you “like” an image, the app tells you how to get there via Easyjet – and gives you the option of booking your flight there and then. It even works if the place isn’t properly identified in the post. Just like that, you’ve arrived at your dream destination. And as 33% of travellers told Booking.com that they love to go to “Instagrammable” places, soon you’ll be creating some Instagram envy of your own. Easyjet also plans to adapt the app for other social networks, such as Snapchat. |
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| Заголовок | Look&Book |
| Агентство | VCCP |
| Кампания | Look&Book |
| Рекламодатель | Easyjet |
| Бренд | Easyjet |
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Domino’s celebrates the launch of their new £4 lunch menu with “High 4” campaign by VCCP London
Domino’s, the UK’s most loved pizza delivery company, is launching an integrated campaign that introduces its new lunchtime offering - a tasty £4 lunch menu, with its agency of record VCCP London.
The new lunchtime menu features two irresistible product offerings curated for the lunch crowd, including the Hot & Cheesy Wrap and the Cheeky Little Pizza. Central to the campaign is the innovative ‘High 4’ concept, developed to introduce their new £4 lunch options. This spotlights the affordability and appeal of Domino's lunch offerings, tailor-made for a satisfying lunchtime experience.
VCCP London worked with award-winning director Clay Weiner to create two captivating TV spots: ‘High 4-Wraps’ and ‘High 4-Pizza’. In ’High 4-Wraps’, vibrant protagonists joyfully showcase their £4 lunch wraps, embarking on a spirited ’High 4’ journey down a bustling high street. From engaging with a cab driver to exchanging high fours with a passerby on a canal boat.
Meanwhile, ‘High 4-Pizza’ shows the relatable scenario of a protagonist bringing their tantalising £4 pizza back to the office. As they share the delight of their affordable lunch discovery, the workplace comes alive with ’High 4's’ exchanged among colleagues, from the IT department to the boss, all accompanied by Domino’s famous Domin-oh-hoo-hoo sonic branding.
Harry Dromey, Marketing Director at Domino’s, said: “We're looking to steal our competitors' lunch. There's considerable headroom for us to grow during the day, and the £4 lunch menu gives consumers what they have been asking for; a freshly made, piping hot lunch, at a competitive price. High fours to VCCP for another cracking campaign. Let's hope it works as well IRL as it did in consumer testing.
David Masterman, Deputy Executive Creative Director at VCCP London, “A Domino’s for four quid; surely the stuff of dreams? We needed to celebrate this crazy lunchtime value in a way worthy of the brand”.
The campaign will run throughout the UK until the 5th May across TVS, BVOD, VOD, Social, Radio and OOH and digital with media planning and buying led by Havas Media UK and PR managed by One Green Bean.
View both campaign films here.
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