VCCP prides itself on creating innovative and exciting advertising that transforms the fortunes of clients.
For example, they helped O2 become market leaders within three years of launching. And once they started working with easyJet, their share price flew up from £4 to £14.
VCCP has a motto: It only works if it all works. This means they can involve themselves in far more than just advertising. With a thorough understanding of each client's business, VCCP can challenge what's around it, and then transform it.
With a desire to challenge the bad habits of the big global agencies, the agency is motivated by the belief that they can create a better type of agency - for the people who work there and the clients they serve.
VCCP is the challenger network for challenger clients.
Faces to Watch 2020: Luke Alexander-Grose
Luke joined VCCP in 2017 on the graduate scheme and started by cutting his teeth as an account person on O2, before jumping into the world of strategy with Cadbury and Canon. Since joining the partnership, Luke has passionately worked on several D&I initiatives at the agency, including entry-level partnerships to try to challenge some of the bad habits of the industry. To drive greater recognition for the importance of D&I in the creative world, he developed an idea called The Camera Lens Conundrum, which he brought to the TEDx stage in February. His idea was further picked up by Campaign through Karen Blackett and was featured in the Campaign D&I special in February. Outside work, Luke has a passion for poetry and has performed and collaborated with the BBC on numerous occasions, as well as the Stephen Lawrence Foundation and Metro. He has several published poems.