October is breast cancer awareness month, also known as “pink October” after the pink ribbon symbolizing the fight against the disease. Brands often show their support by adding a touch of pink too. In this case, fun automotive brand Mini (with the help of its agency Serviceplan) turned one of its cars bright pink and invited women to take a test drive, hosted by stylist and breast cancer survivor Dina Aman. The route took in a great number of roundabouts, which represented the importance of “checking for bumps” during self-examinations. The film doesn’t reveal if their were any other bumps along the way, but passers-by seem to have enjoyed the spectacle as much as the drivers, no doubt boosting the event’s reach across social media. |
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Заголовок | The Roundabout Check |
Агентство | HoC Dubai |
Кампания | The Roundabout Check |
Рекламодатель | BMW |
Бренд | Mini |
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Тип медиа | Анализ ситуации |
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