Since 1948, Ogilvy has existed to build global brands. Our founder culture is represented in every office around the world and we continue to abide by the same fundamental principles that David laid out for us in Ogilvy on Advertising. Our current teams still abide by those values, while recognizing the obvious market dynamic shifts that have occurred.
Edgardo Melgar named Chief Growth Officer of Ogilvy Honduras
Ogilvy Honduras announced that Edgardo Melgar has been named Chief Growth Officer (CGO). This appointment reflects the agency's commitment with the continuous growth and providing exceptional quality service to clients.
Edgardo Melgar, who served as Head of Communications and Strategy until last month, has an extensive experience in the advertising and creative industry. His strategic approach, creative skills, and ability to drive business growth makes him an important asset to the agency.
His creative drive has helped the local agency win the most important industry awards, including Cannes Lions, Clio, D&AD, Effie, One Show, Sabre, LIA or El Ojo de Iberoamerica.
Eduardo Ching, CEOOgilvy Honduras expressed: "We are excited about Edgardo's appointment. His experience and strategic vision fit perfectly with our objectives of growth and excellence in the advertising industry. I am confident that his leadership will strengthen our position in the market and benefit our national, regional and international clients."
Meanwhile, Edgardo Melgar, CGO Ogilvy Honduras, shared his impressions about this new chapter in his career: "It is an honor to assume the responsibility of CGO in Ogilvy Honduras, we are an agency and a network with an exceptional legacy and a talented team. I am excited for the opportunity to contribute to the continued growth, collaborate with our local talent and the Ogilvy Latina colleagues, and especially I am thrilled to work close with our strategic allies to achieve their goals. We are a team of giants with borderless creativity in our blood. Together, we will achieve great things”.
The appointment of Edgardo Melgar as CGO of Ogilvy Honduras will strengthen the agency's position in the market and promote the delivery of innovative and effective advertising solutions to clients.