ЗаголовокCoping With Humans
Агентство
Кампания Coping With Humans
Рекламодатель IBM
Бренд IBM

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PostedНоябрь 2021
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David Ogilvy created a culture that exemplifies the attitudes and behaviors of “divine discontent.” We believe passionately in exploring and innovating; in collaborating and sharing knowledge; in upholding respect and inclusion; in clarity and candor; and in holding ourselves accountable for everything we do. We seek to bring out the inner greatness in brands, companies and people.
We will build – and seek to transform – our clients’ brands and businesses through the most diverse, highest-quality mix of multidiscipline marketing and creative communications services, with our words infused with the shared purpose of “pervasive creativity.”
Ogilvy has helped to build some of the most recognizable brands in the world, including American Express and IBM. Ogilvy’s strength is bringing together “magic and logic” – creativity and data, storytelling and interactivity, and branding in a “long tail” world. We combine big creative thoughts with the most advanced marketing technologies available, to deliver the best marketing ROIs in the industry. Our strategic brand transformation approach has sustained or revived brands in many categories.
Ogilvy is one of the premiere marketing communications companies in the world. Guided by founder David Ogilvy’s credo “We Sell, Or Else,” the company is comprised of industry leading units in all of the following capabilities: advertising, public relations and public affairs; branding and identity; shopper and retail marketing; healthcare communications; direct, digital, promotion and relationship marketing; consulting, research and analytics capabilities; branded content and entertainment; and specialist communications. 

Последние новости

Ogilvy Named Network of the Year at 2022 London International Awards

At the 2022 London International Awards, Ogilvy proudly earned Network of the Year honors for the second consecutive year. This achievement reflects the strength of Ogilvy’s global creative network with over two dozen offices contributing a total of 115 statues including 3 Grand, 21 Gold, 35 Silver, and 56 Bronze, along with 44 Finalists.

Ogilvy’s performance was led by three Grand wins. Ogilvy Bangkok took home a Grand for “The Innocent Eyes” for Voiz as did the campaign “Morning After Island” by Ogilvy Honduras for GePae. This marked the first Grand LIA for an agency in Honduras. Cannes Titanium Lion winner “Shah Rukh Khan-My-Ad" for Cadbury by Ogilvy Mumbai also won a Grand LIA. In addition, the 2022 LIAs marked a major accomplishment for Ogilvy Health, which earned its first awards at one of the “big five” global awards shows with “Pets of War” for Four Paws, “ NYF Health” for New York Festivals, “Seat, Tire, Frame” for Cycle Kids, and “Unstoppable” for Zoetis all recognized at this year's show.

Liz Taylor, Ogilvy’s Global Chief Creative Officer said: “2022 has been a great year for our global network, and it fills us with pride and gratitude to cap it off with Network of the Year at the LIAs. We put forth an impressive roster of work, filled with big ideas that show the power of creativity to drive business results and impact the world. With over two dozen offices across our network earning recognition, this represents a true team effort. Congratulations to all our people across the network who had a hand in this collective effort, and a special thanks to our clients for their continued partnership and trust.”

Barbara Levy, President of LIA, said: “Several Ogilvy agencies achieved milestones in the show this year. We are delighted to award Ogilvy Honduras winning the first Grand LIA for Honduras. This achievement is even more meaningful as it is the first time LIA is awarding a Grand for Public Service/Social Responsibility in the inaugural Creativity in PR competition. There were also two Grand LIAs in Asia - one for Thailand, the other for India. Add to that, the 112 gold, silver and bronze statues, demonstrate that Ogilvy has always been a creative giant. This year proves it! Heartiest congratulations!”

The LIA Network of the Year win caps off an impressive year for Ogilvy. The creative network also won Network of the Year at the 2022 Cannes Lions International Festival of Creativity and The One Show. Ogilvy was the only agency network to secure top rankings on both WARC’s Creative 100 and Effective 100. Additionally, Ogilvy was named Network of the Year for 2022 by Campaign Magazine. 

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