Заголовок | The Rhythm of Denim |
Brief | The campaign’s focus on reinvention of tap demanded that sound should be central to the film, with the composition integrated throughout every stage of the production. That meant a careful dance between disciplines – a creative process turning an industry standard on its head by putting music first. Drawing from a wide range of references (Stomp, Phil Collins, tribal drumtakes, and more), an initial concept beat divided into 3 acts was created. This beat served as the blueprint for the choreography. First dance rehearsals, in turn, set the tempo for the melodic arrangement. A classical choir approach accentuated – without dominating – the core tapping rhythm, providing a clear arc for the film’s build-up in intensity. The score accompanied the final shoot. The taps you see on film were recorded on set and inserted back into the final track. The result was a uniquely interdisciplinary, dynamic film – a highly expressive conversation between forms. |
Агентство | The Family |
Кампания | The Rhythm of Denim |
Рекламодатель | G-STAR RAW |
Бренд | G-Star |
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Дата первой трансляции/Публикации | Только для подписчиков |
Бизнес сектор | Только для подписчиков |
История | Только для подписчиков |
Тип медиа | Телевидение |
Длина | |
Рынок | Только для подписчиков |
Продакшн Студия | Halal |
Исполнительный креативный директор | J...s Ku....rs Только для подписчиков |
Директор по маркетингу (CMO) | G...da ..n V...t Только для подписчиков |
Директор | P..l Ge.....oek Только для подписчиков |
Музыка | S...er Только для подписчиков |
Актер / Знаменитость | K...ra S...el Только для подписчиков |
Актер / Знаменитость | ..e H...rd Только для подписчиков |