Top Interviews From The Advertising Industry
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Scholz & Friends: Inventing a new code for rescue workers
If you take the highway fairly regularly, you’ll have noticed the phenomenon of traffic jams caused by motorists slowing down to look at... Читать больше
Leo Burnett Germany: Romancing the Phone
Camera lenses often capture emotions, but they rarely inspire affection. Until one day, along came a spider… Leo Burnett Germany’s film for the... Читать больше
Rethink: "Our ideas are often presented as headlines"
The core of the idea was straightforward: type the prompt “ketchup bottle” into an artificial intelligence engine and it comes right back with an... Читать больше
How Ukraine's Bickerstaff wins awards and clients in the midst of war
Ukrainian agency Bickerstaff won a Gold in the Non-Alcoholic Drinks category at the Epica Awards, despite being based in war-torn Kyiv. Launched at... Читать больше
"Touch Card": A Masterwork of Inclusive Design
The industrial designer Marc Harrison believed that if you created products that solved problems for people with disabilities, they became better... Читать больше
All Aboard for a Pirate Football Game
The agency’s idea is far easier to describe than it was to achieve. While searching for an illegal stream of a Champions League match, viewers... Читать больше
Strategies For Change: Alexandra Servant-Rony, Dentsu Creative France
It might seem paradoxical to care passionately about climate change and sustainability and yet work for an advertising agency. But as Head of... Читать больше
This book was their baby: Epica Awards PR Grand Prix
The creative team behind “The Name Catalogue” by IKEA happily admit that they’re among the youngest at renowned Norwegian agency TRY (which is... Читать больше
Mercedes Erra, co-founder, BETC: “Immigration made me who I am.”
Perhaps even more than advertising itself, immigration has been a major theme and driving force of Mercedes Erra’s life. Born in Catalonia, not far... Читать больше
DDB Fresh: Taking fashion to unexpected places
When I received a short announcement about the launch of DDB FRESH in Prague, a line describing the operation caught my eye. “The world’s first... Читать больше