Top Interviews From The Advertising Industry
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Retail media growth transforms linear customer buying journeys
Speaking on the growth in retail media, Marco Pelà identifies key elements to creating a more flexible shopping experience for customers. Читать больше
Steph Thomas, VCCP: "The growth in retail media benefits everyone."
Steph Thomas, Business Lead, Retail Experience at VCCP, delineates the opportunities for brand affinity and loyalty that lie in Emotional... Читать больше
Retailer data is essential to the modern customer buying journey
What is the cause of this unexpected growth in retail media spend? Lesley Myers-Lamptey, Head of Commerce Strategy at mSix&Partners - the joint... Читать больше
Shruti Tiwari, Ogilvy: "The interconnectivity of brands’ ability to reach consumers has become even more paramount."
Shruti Tiwari weighs in on the expansion of retail media and the opportunities this creates for brands. Читать больше
The Mars Agency: An Omni-channel mindset creates full-funnel opportunities
An industry leader in ecommerce and media practices, Ethan Goodman delineates opportunities to gain a deeper understanding of shopper behavior and... Читать больше
Crystal Malachias, McCann: “Creators are opening up new forms of expression”
It’s easy to get the impression that most people who handle influencer marketing at agencies are only one job into their career. But Crystal... Читать больше
Gone are the days of linear retail ecosystems
TBWA\RAAD's Planning Director, Astha Sirpaul, delineates the opportunities for retailers that lie in personalized experiences and tailored... Читать больше
Jessica Sochol, VSA Partners: "The biggest opportunities are in the nitty-gritty details."
Continuing our exploration into the growth of retail media spend, Jessica Sochol, Associate Partner, Strategy at VSA Partners, delineates the shift... Читать больше
Melissa Marano, RAPP: "Retail media is not only an acquisition play, but a retention play for brands and the services they offer."
Customer data, in-store and online activations, multiple brand touch points and personalization have fueled growth of retail media and its... Читать больше
A mix of digital and physical: How retailers can remain relevant in the digital age
The digital transformation in consumer purchasing habits has shifted the landscape for brand strategy and media planning. Giving insight on how... Читать больше