Top Interviews From The Advertising Industry
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Renee Miller, The Miller Group: "The future of brick-and-mortar stores lies in the seamless integration of digital and physical elements."
Renee Miller, Founder and ECD of purpose driven digital agency focused on sustainability, The Miller Group, sheds light on the expansion of retail... Читать больше
Enhancing the buyer journey with an Omni-channel experience
In the latest installment of our series centered on the evolution of Retail Media, we sat down with Martin Steinorth, Head of Digital & Technology... Читать больше
Marta Gutiérrez, Ogilvy Spain: "The customer experience will increasingly be marked by the individuality of each customer."
We spoke with Marta Gutiérrez, Senior Vice president at Ogilvy Spain & CEO Madrid, on the evolution of retail platforms and the resulting... Читать больше
"Relatable experiences over manufactured perfection": How BUNTIN connects with Gen Z and beyond
An adaptable content strategy is a must in the dynamic world of communications to maintain brand loyalty. No stranger to employing cross-platform... Читать больше
Carola Bracci, Ogilvy Italy: "Today’s consumers want to be heard for their unique point of view and want brands to deliver contents that resonate with it."
Carola Bracci, Head of Social at Ogilvy Italy, weighs in on their integrated framework for resonating with younger generations. Читать больше
"Authenticity over polish": How TBWA\RAAD leverages social and digital culture for impactful brand communications
With the popularity of social and digital media, the expectations and preferences of the modern consumer has moved away from traditional one-way... Читать больше
Marketing to Generation Z and Alpha: The more niche, the better
Teresa Shiang, Senior Director of Strategy at Ogilvy, leads the Social team in New York; a team of social strategy, content, performance and data &... Читать больше
Havas Germany creates unique social journeys tailored to a brand's ethos
Stephan Lachmann, Director of Social Media & Content at Havas Germany, fills us in on how the agency creates insightful content through utilizing... Читать больше
Bill Williams, The Miller Group: "We believe content is as important as channel."
Bill Williams of The Miller Group speaks with us on how agencies are reaching out to Generation Z and younger audiences in all realms - including... Читать больше
Liam Parker, Ogilvy: "It’s vital we all recognize, understand, and celebrate local nuances and diverse perspectives."
Ogilvy's expansive network moves at the speed of culture, creating tailored meaningful experiences and ‘always-on’ brand platforms. Liam Parker,... Читать больше