I believe the state of the industry is much better than what it was during the financial crisis. Читать больше
Clients will look for ways to use the crisis to connect with consumers once again. Читать больше
Partner with platforms, tech companies, media partners, or any other obvious or not obvious player that can help you amplify your scope and results. Читать больше
Take up the opportunities, behave as you normally would but do more rehearsing so that the technology does not trip you up! Читать больше
Think holistically about the client’s business, not just ads, for your slice of the pie. Читать больше
Being clear about your brand purpose and position is paramount; both in communications and in brand behavior. Читать больше
Interview Jon Wilkins, Global MD of Creative council and Hattie Matthews Managing Partner, Karmarama are interviewed by Suki Thompson,... Читать больше
The Rankin leadership team from the London new creative services agency born from the famous photographer, is interviewed by Suki Thompson,... Читать больше
Sir Martin Sorrell, S4, was interviewed by Suki Thompson (The Oystercatchers) at the occasion of the AdForum Summit London 2019 (September 23-25) Читать больше
Gareth Collins, CEO mcgarrybowen UK and Michael Komasinski, President EMEA Merkle (Dentsu group) were briefly interviewed by Peter Cowie at the... Читать больше