Top Interviews From The Advertising Industry
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Kat Harding, Havas Play: "Two-way dialogue and interaction with consumers are imperative for our brands to move forward..."
Chatting with Kat Harding, Social Director at Havas Play UK, we unveil the key components to marketing to Gen Z and Gen Alpha: purpose,... Читать больше
What is “advertisement”? We won’t be using that term in the Metaverse
Advertising and Video Games: Troy Hitch, Global Chief Innovation Officer, RAPP Читать больше
Advertising and Video Games: Kanokkan Rinnachit (Pare), GM of Yell Advertising
The metaverse is a graphically rich virtual world, where people can do the things humans like to do together in real life Читать больше
"Simplicity is key" at the moment for brands and marketers
Mitchell Gilbert, Associate Media Director, RPA Читать больше
Advertising and Video Games: Michael Goldstein, DDB North America
DDB is one of the few agencies that has already launched a campaign in the metaverse through our work for Miller Lite Читать больше