Top Interviews From The Advertising Industry
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"Relatable experiences over manufactured perfection": How BUNTIN connects with Gen Z and beyond
An adaptable content strategy is a must in the dynamic world of communications to maintain brand loyalty. No stranger to employing cross-platform... Читать больше
Leading with values and a purpose for brand loyalty
Planning Directors, Rob Estreitinho and Tiffany Mondesir, weigh in on their strategy for resonating with modern audiences and establishing brand... Читать больше
Social media is the key to connecting with younger generations
Liz Hanna, Strategy Director at Swift, a VML company, speaks on utilizing social listening to move at the speed of culture. Читать больше
Marguerite Lengereau, Ogilvy Paris: "We are facing a generation that is blurring the lines of customer relations."
In the latest installment of our series focused on the impact social media and cultural influences have on brand communications, we chatted with... Читать больше
Jenna Studt, Critical Mass: "Employers and brands must be active participants in culture, sustainability, and social responsibility to appeal to Gen Z."
Gen Z is redefining the content and communications world as we know it through activism, authenticity, and social media. Jenna Studt, Social... Читать больше
Marketing to an undefinable generation
Bea Iturregui, VP of Creator & Brand Partnerships at Cycle (the creator marketing practice within Laundry Service), speaks on resonating with... Читать больше
Carola Bracci, Ogilvy Italy: "Today’s consumers want to be heard for their unique point of view and want brands to deliver contents that resonate with it."
Carola Bracci, Head of Social at Ogilvy Italy, weighs in on their integrated framework for resonating with younger generations. Читать больше
Kat Harding, Havas Play: "Two-way dialogue and interaction with consumers are imperative for our brands to move forward..."
Chatting with Kat Harding, Social Director at Havas Play UK, we unveil the key components to marketing to Gen Z and Gen Alpha: purpose,... Читать больше
Jake Prinsen, Nelson Schmidt Inc.:"Brands with a strong digital presence can actively engage with their audiences and foster a sense of shared responsibility."
In the latest installment of our series focused on how agencies are advising their clients on brand communications to connect with a... Читать больше
"Authenticity over polish": How TBWA\RAAD leverages social and digital culture for impactful brand communications
With the popularity of social and digital media, the expectations and preferences of the modern consumer has moved away from traditional one-way... Читать больше