Brands and marketers need to prioritize educating themselves to be very specific and deep in their knowledge of the audiences they want to reach in... Читать больше
While I am a digital enthusiast and practitioner, I believe there is a lot to be said for the good old-fashioned use of colorful Post-It Notes for... Читать больше
Data and technology have empowered both client and agencies to develop and deliver mass customization of ad messages. Читать больше
I see a future where we get back to striving to create advertising that rewards people for paying attention to our message, showing up in places... Читать больше
Creativity is a collective sport, so while workplaces of the future will be hybrid, offices still play an important role. Читать больше
Flexibility and communication have been key to making sure we are meeting the needs of the business and employees – a balancing act for sure. Читать больше
In order to champion and execute a healthy work-life balance: ensure everyone turns off notifications, locks their phone in a drawer, and starts to... Читать больше
Bringing back humanity into our client communications has cultivated a more open, honest, and trustworthy connection. Читать больше
The inability to meet in-person has made the collaboration process before presentations even more important as a way to establish a strong... Читать больше
Many agencies are still struggling to achieve equality and diversity while taking care of business. Lightning Orchard, a young Brooklyn-based... Читать больше