Top Interviews From The Advertising Industry

Лучшее место, чтобы встретиться и узнать о самых творческих людях в рекламе.

Наиболее влиятельные специалисты творческих профессий рекламной индустрии, исполнительные руководители агентства и клиенты обсуждают бизнес, вдохновение и их личные поездки в рекламе.

Популярные интервью

Creativity 22 March 2024

Caroline Kilgour, Lifelong Crush: "Our team is on a mission to create lasting impressions with audiences for brands."

An innovative and strategic thinker with the ability to achieve superior results through communication, relationship and consensus building skills,... Читать больше

TOPIC: Production, digital media, Content Creation, Lifelong Crush

Creativity 23 February 2023

Girl&Bear, VCCP’s content creation studio, delivers ‘craft without compromise’ through integration and sustainability

In the latest installment of our series that dives into the world of production, we chatted with Claire Young, Managing Director, at Girl&Bear,... Читать больше

TOPIC: Production, VCCP, Managing Director, Content Creation, The Stories We Tell, Girl&Bear

Exclusive Creativity 18 October 2022

Your customer is now your audience

In the latest of our interview series exploring the intersection between content, culture and marketing, we chatted with Quynh Mai, Founder and CEO... Читать больше

TOPIC: Social Media, Content Marketing, Content Creation, Content is King, Qulture

Perspectives 6 October 2022

Creativity is how you adapt the information to the medium

Erin Christman, Content Specialist and Writer at Nelson Schmidt, explains how flexibility and insight are the keys to making great content that... Читать больше

TOPIC: Creative Strategy, Content Creation, Content is King

Perspectives 5 October 2022

Advertising is about saying, content is about doing

Laura Semple, Chief Strategy Officer at Conill, explains the value in exploring subcultures to get to know your audience, and understanding the... Читать больше

TOPIC: culture, Chief Strategy Officer, Strategy, Content Creation, Content is King

Perspectives 3 October 2022

Content creates a connection

BETC Fullsix's Isabelle Champigneulle, Head of Conversation Générale, explains how to stand out when creating content. Читать больше

TOPIC: Storytelling, Content Marketing, Content Creation, Content is King, BETC Fullsix

Perspectives Creativity 30 September 2022

Culture is King. Content is merely its mirror

Creative Lead at Wunderman Thompson UK, Joe Gowdridge, explains how culture is the real driver of content and the importance in choosing the right... Читать больше

TOPIC: culture, Creative Strategy, Content Creation, Content is King

Perspectives Creativity 29 September 2022

The idea is the glue

We connected with one of the most awarded creatives in the industry, Jenny Glover, Chief Creative Officer at Juniper Park\TBWA, on the intersection... Читать больше

TOPIC: Creativity, culture, Content Creation, Content is King

Perspectives Creativity 27 September 2022

Always keep a weather eye on the prevailing industry winds

We chatted with Grace Farag, Associate Creative Director at RAPP, about content bridging the gap between audience and brand, and how to practice... Читать больше

TOPIC: RAPP, Branding, Strategy, Content Creation, Content is King

Perspectives Creativity 23 September 2022

Thailand's Yell Advertising leans into the many faces of content to create meaningful brand experiences

Yell Advertising's Digital Content Creator, Phitchayut Chaodeekornphan, and Senior Strategic Planner, Parichaya Mahakkapong, weigh in on... Читать больше

TOPIC: Creative Strategy, Content Creation, Content is King