Top Interviews From The Advertising Industry

Лучшее место, чтобы встретиться и узнать о самых творческих людях в рекламе.

Наиболее влиятельные специалисты творческих профессий рекламной индустрии, исполнительные руководители агентства и клиенты обсуждают бизнес, вдохновение и их личные поездки в рекламе.

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Perspectives 28 October 2022

At Manifest, content is the toolbox for telling great stories

In our latest of interviews exploring the intersection between content, marketing, and culture, Geoffrey Director, SVP of Intelligence and Head of... Читать больше

TOPIC: Creativity, New York, Content Marketing, Content is King, Manifest

Exclusive Creativity 18 October 2022

Your customer is now your audience

In the latest of our interview series exploring the intersection between content, culture and marketing, we chatted with Quynh Mai, Founder and CEO... Читать больше

TOPIC: Social Media, Content Marketing, Content Creation, Content is King, Qulture

Perspectives 7 October 2022

Embrace the medium in a natural way

Lori Martin, VP and Group Creative Director at INNOCEAN USA, delves into some tips on creating content that is authentic to the brand's value and... Читать больше

TOPIC: Creative Director, Creative Strategy, Content Marketing, Content is King

Perspectives 6 October 2022

Creativity is how you adapt the information to the medium

Erin Christman, Content Specialist and Writer at Nelson Schmidt, explains how flexibility and insight are the keys to making great content that... Читать больше

TOPIC: Creative Strategy, Content Creation, Content is King

Perspectives 5 October 2022

Advertising is about saying, content is about doing

Laura Semple, Chief Strategy Officer at Conill, explains the value in exploring subcultures to get to know your audience, and understanding the... Читать больше

TOPIC: culture, Chief Strategy Officer, Strategy, Content Creation, Content is King

Perspectives Creativity 3 October 2022

Flexibility is Key

Tony Lederer, Chief Strategy Officer at The&Partnership, walks us through the ins and outs of creating authentic experiences between brands and... Читать больше

TOPIC: Branding, Creative Strategy, Content Marketing, Content is King

Perspectives 3 October 2022

Content creates a connection

BETC Fullsix's Isabelle Champigneulle, Head of Conversation Générale, explains how to stand out when creating content. Читать больше

TOPIC: Storytelling, Content Marketing, Content Creation, Content is King, BETC Fullsix

Exclusive Perspectives Creativity 30 September 2022

R/GA is on a mission to “design for a more human future”

Erik Oster, Editor of FutureVision and Associate Director of Marketing and Communications at R/GA, and Victoria Stapley-Brown, Manager,... Читать больше

TOPIC: Creative Strategy, Content Marketing, Content is King

Perspectives Creativity 30 September 2022

Culture is King. Content is merely its mirror

Creative Lead at Wunderman Thompson UK, Joe Gowdridge, explains how culture is the real driver of content and the importance in choosing the right... Читать больше

TOPIC: culture, Creative Strategy, Content Creation, Content is King

Perspectives Creativity 29 September 2022

The idea is the glue

We connected with one of the most awarded creatives in the industry, Jenny Glover, Chief Creative Officer at Juniper Park\TBWA, on the intersection... Читать больше

TOPIC: Creativity, culture, Content Creation, Content is King