Top Interviews From The Advertising Industry

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Наиболее влиятельные специалисты творческих профессий рекламной индустрии, исполнительные руководители агентства и клиенты обсуждают бизнес, вдохновение и их личные поездки в рекламе.

Популярные интервью

Point of View 6 February 2024

Carola Bracci, Ogilvy Italy: "Today’s consumers want to be heard for their unique point of view and want brands to deliver contents that resonate with it."

Carola Bracci, Head of Social at Ogilvy Italy, weighs in on their integrated framework for resonating with younger generations. Читать больше

TOPIC: Ogilvy, Social Media, Creative Strategy, Brand Communications, Cultural influence

Creativity 27 September 2023

Edgardo Melgar, Ogilvy Honduras: "A creative idea can come from any source, but it can always be enhanced through our PR capabilities."

Sitting down with Edgardo Melgar, Head of Communication and Strategy at Ogilvy Honduras, we analyze the Ogilvy network's innovative use of creative... Читать больше

TOPIC: Ogilvy, Creative Strategy, Brand Communications, PR

Perspectives 25 September 2023

Amplify is on a mission to push the cultural landscape forward

Chelsea Mtada, Creative Strategist at Amplify and Stacey Stollery, People & Culture Director at Amplify, speaks on the agency's social mission “To... Читать больше

TOPIC: Creative Strategy, Diversity & Inclusion, Amplify, DEI, People & Culture Director

Perspectives 7 October 2022

Embrace the medium in a natural way

Lori Martin, VP and Group Creative Director at INNOCEAN USA, delves into some tips on creating content that is authentic to the brand's value and... Читать больше

TOPIC: Creative Director, Creative Strategy, Content Marketing, Content is King

Perspectives 6 October 2022

Creativity is how you adapt the information to the medium

Erin Christman, Content Specialist and Writer at Nelson Schmidt, explains how flexibility and insight are the keys to making great content that... Читать больше

TOPIC: Creative Strategy, Content Creation, Content is King

Perspectives Creativity 3 October 2022

Flexibility is Key

Tony Lederer, Chief Strategy Officer at The&Partnership, walks us through the ins and outs of creating authentic experiences between brands and... Читать больше

TOPIC: Branding, Creative Strategy, Content Marketing, Content is King

Exclusive Perspectives Creativity 30 September 2022

R/GA is on a mission to “design for a more human future”

Erik Oster, Editor of FutureVision and Associate Director of Marketing and Communications at R/GA, and Victoria Stapley-Brown, Manager,... Читать больше

TOPIC: Creative Strategy, Content Marketing, Content is King

Perspectives Creativity 30 September 2022

Culture is King. Content is merely its mirror

Creative Lead at Wunderman Thompson UK, Joe Gowdridge, explains how culture is the real driver of content and the importance in choosing the right... Читать больше

TOPIC: culture, Creative Strategy, Content Creation, Content is King

Perspectives Creativity 28 September 2022

Content is the medium that gives a voice to brands

Meg Riley and Dustin Johnson of MullenLowe US, walk us through their approach to adapting to new mediums, anticipating the audience's needs, and... Читать больше

TOPIC: Social Media, Creative Strategy, Content Marketing, Content is King, Digital Marketing

Perspectives Creativity 23 September 2022

Thailand's Yell Advertising leans into the many faces of content to create meaningful brand experiences

Yell Advertising's Digital Content Creator, Phitchayut Chaodeekornphan, and Senior Strategic Planner, Parichaya Mahakkapong, weigh in on... Читать больше

TOPIC: Creative Strategy, Content Creation, Content is King