Top Interviews From The Advertising Industry
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DDB Fresh: Taking fashion to unexpected places
When I received a short announcement about the launch of DDB FRESH in Prague, a line describing the operation caught my eye. “The world’s first... Читать больше
Advertising and Video Games: Michael Goldstein, DDB North America
DDB is one of the few agencies that has already launched a campaign in the metaverse through our work for Miller Lite Читать больше
An Organic Shift: Marianna Eboli, DDB
Data has helped us understand that although consumers spend more time on social media, they are posting less. Understanding our audience's... Читать больше
Choose To Make A Change: Lidya Cortberg, DDB Remedy
DDB Remedy was the right medicine for this globe-trotting creative director’s healthy curiosity. Читать больше
"This Is Planning's War": Alex Hesz, Group Chief Strategy Officer, adam&eveDDB
How strategic planning can help brands battle the virus. Читать больше
A Peak Inside Casa Fuente: Mark Fuentebella, DDB Chicago
I expected it to be a thing we do in our free time, but now it’s all we do when we’re not working. Читать больше
Gold Lion Winner: Perussian Prices by Fahrenheit DDB
The campaign went so well, that right now in Brazil there is a 2.0 version of this campaign going on for the Americas Cup. Читать больше
Don't Chase Awards: Gary Steele, TBWA\Singapore
Just do what you think is right. When you focus on doing that, you not only will be happy but the awards will also come. Читать больше
At The Heart of Fresh Thinking
Officially launched on January 1, Netherlands agency DDB Unlimited may be a fusion of existing entities, but its founders say it was built from... Читать больше
Meet the Interns: DDB SF's Sarah Muchnick
"People are excited about the direction of the agency and of the office." Читать больше