Top Interviews From The Advertising Industry
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A First Class Train
The music, the lighting and the bittersweet storyline all make the film compelling. But the key to its magic lies in a bold production choice. Читать больше
Rethink, Canada: Nurturing a love of great ideas
While Rethink is clearly among the heads of the pack, it appears there’s something highly creative about Canadians. Читать больше
Shayne Millington: The Superpower of Generosity
It’s not often that a single agency manages to reap two major prizes from a roomful of skeptical journalists. McCann New York pulled off the coup... Читать больше
Javier Campopiano: "Human creativity will always prevail"
“AI is being greeted with a mixture of excitement and fear. There are issues of intellectual copyright, there are worries about how it’s going to... Читать больше
Using data to solve a refugee crisis
Europe hadn’t seen anything like it for more than 80 years. A mass migration of refugees, pouring across the Polish border from Ukraine as they... Читать больше
The tragic secret behind the smiles
They’re the kind of photos everyone has: friends and relatives, smiling and laughing; at birthdays, on the beach, around a table. But these... Читать больше
Scholz & Friends: Inventing a new code for rescue workers
If you take the highway fairly regularly, you’ll have noticed the phenomenon of traffic jams caused by motorists slowing down to look at... Читать больше
Leo Burnett Germany: Romancing the Phone
Camera lenses often capture emotions, but they rarely inspire affection. Until one day, along came a spider… Leo Burnett Germany’s film for the... Читать больше
Rethink: "Our ideas are often presented as headlines"
The core of the idea was straightforward: type the prompt “ketchup bottle” into an artificial intelligence engine and it comes right back with an... Читать больше
"Touch Card": A Masterwork of Inclusive Design
The industrial designer Marc Harrison believed that if you created products that solved problems for people with disabilities, they became better... Читать больше