Top Interviews From The Advertising Industry
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Scholz & Friends: Inventing a new code for rescue workers
If you take the highway fairly regularly, you’ll have noticed the phenomenon of traffic jams caused by motorists slowing down to look at... Читать больше
Leo Burnett Germany: Romancing the Phone
Camera lenses often capture emotions, but they rarely inspire affection. Until one day, along came a spider… Leo Burnett Germany’s film for the... Читать больше
Rethink: "Our ideas are often presented as headlines"
The core of the idea was straightforward: type the prompt “ketchup bottle” into an artificial intelligence engine and it comes right back with an... Читать больше
"Touch Card": A Masterwork of Inclusive Design
The industrial designer Marc Harrison believed that if you created products that solved problems for people with disabilities, they became better... Читать больше
All Aboard for a Pirate Football Game
The agency’s idea is far easier to describe than it was to achieve. While searching for an illegal stream of a Champions League match, viewers... Читать больше
This book was their baby: Epica Awards PR Grand Prix
The creative team behind “The Name Catalogue” by IKEA happily admit that they’re among the youngest at renowned Norwegian agency TRY (which is... Читать больше
The Epica Awards is a hub where creativity meets journalism
We tapped Epica Editorial Director, Mark Tungate, to get a glimpse inside the Epica Awards, the only creative prize judged by journalists, not... Читать больше
An app to keep the intimate private
In the latest Epica Awards case study, we talk to Wunderman Thompson Belgium ECD Manuel Ostyn about the edgy app that won the Digital Grand Prix. Читать больше
Chaka Sobhani: Keeping Leo's name in lights
Chaka Sobhani, Leo Burnett’s Global Chief Creative Officer, discusses her international role, the Epica Awards Print Grand Prix, and the future of... Читать больше
Saying It With Colors: VMLY&R Istanbul
The “Rainbow Hack” won the Responsibility Grand Prix at the Epica Awards. But how did the smart and daring campaign come about? Читать больше