Top Interviews From The Advertising Industry

Лучшее место, чтобы встретиться и узнать о самых творческих людях в рекламе.

Наиболее влиятельные специалисты творческих профессий рекламной индустрии, исполнительные руководители агентства и клиенты обсуждают бизнес, вдохновение и их личные поездки в рекламе.

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Perspectives 8 December 2021

Great Advertising Starts with a Story: S. Subramanyeswar, MullenLowe Group APAC

Storytelling is a human plan and it is always more valuable than a channel/format plan. Powerful stands for brands are best built through stories. Читать больше

TOPIC: Chief Strategy Officer, MullenLowe Group, Looking Back to Progress, Asia-Pacific

Perspectives 7 December 2021

Cultural Relevance is Key: Jorge Plasencia, Republica Havas

Brands and marketers need to prioritize educating themselves to be very specific and deep in their knowledge of the audiences they want to reach in... Читать больше

TOPIC: CEO, Looking Back to Progress, Republica Havas

Perspectives 7 December 2021

Create Meaningful Connections: Barney Goldberg, INNOCEAN USA

A lot of brands are getting caught up in trying to tell people what they stand for instead of proving their brand beliefs and purpose through actions. Читать больше

TOPIC: EXECUTIVE CREATIVE DIRECTOR, Looking Back to Progress, INNOCEAN USA

Perspectives 6 December 2021

Balance the Past, the Present, and the Future: Carl Fremont, Quigley

While I am a digital enthusiast and practitioner, I believe there is a lot to be said for the good old-fashioned use of colorful Post-It Notes for... Читать больше

TOPIC: CEO, Looking Back to Progress, Quigley-Simpson

Perspectives 3 December 2021

Getting Back to the Basics: Ben Golik, M&C Saatchi Group

Their titles may now vary, from writer/art director to experience designer/content creator, but the alchemy of challenge and collaboration remains... Читать больше

TOPIC: London, M&C Saatchi, Looking Back to Progress, Chief Creative Officer

Perspectives 2 December 2021

Reflect the Culture: Sinan Dagli, BSSP

As storytellers, we are reflecting our times in this current political and socio-economic climate. Our best approach is to be authentic about what... Читать больше

TOPIC: EXECUTIVE CREATIVE DIRECTOR, BSSP, Looking Back to Progress

Perspectives 2 December 2021

A Shift Toward Mass Personalization: Robert Douglas, Left Off Madison

Data and technology have empowered both client and agencies to develop and deliver mass customization of ad messages. Читать больше

TOPIC: CEO, Left Off Madison, Looking Back to Progress, Co-founder

$Learning Is Constant: Marco Mäkinen, TBWA\Helsinki$

Perspectives 1 December 2021

Learning Is Constant: Marco Mäkinen, TBWA\Helsinki

As long as you keep on learning about new channels, new technologies and new ways of working, you keep growing. Читать больше

TOPIC: TBWA\Helsinki, CSO, Looking Back to Progress

$Good Advertising Still Has Its Place: Laura Paikkari, TBWA\Helsinki$

Perspectives 23 November 2021

Good Advertising Still Has Its Place: Laura Paikkari, TBWA\Helsinki

If before the goal was to do good advertising, now the goal is to do good, and that action works as a platform for stories and advertising. Читать больше

TOPIC: Creative Director, TBWA\Helsinki, Looking Back to Progress