Top Interviews From The Advertising Industry
Популярные интервью
The One Constant is Change: Charlotte Tansill, Ogilvy PR
We’ve seen social media marketing be a forcing mechanism for business transformation for many of our clients because it’s simultaneously sales,... Читать больше
A Social-First World: Jared Kozel, Wunderman Thompson Atlanta
We use social media as a lifeline of all forms of brand relevancy. It’s the key thread to first connect unique insights and storytelling to the... Читать больше
Inspire Through Communication: Ari Elkouby, Wunderman Thompson Canada
I truly believe consumers find more meaningful connection with brands that invent and inspire through the way they communicate. This creates a new... Читать больше
Shaping the Digital Landscape: Paul Ward, VCCP Media
The biggest driver for the world's largest brands is the fear of being left behind, their adoption of new media will further drive the way that it... Читать больше
Innovation Is Essential: Anar Shah, Laundry Service + Cycle
While innovation is essential, not every unit is as impactful or cost efficient. So as media experts we must stay on our toes to ensure we... Читать больше
An Organic Shift: Marianna Eboli, DDB
Data has helped us understand that although consumers spend more time on social media, they are posting less. Understanding our audience's... Читать больше
The Magic of Being Digitally Connected: Sleyman Khodor, Lew’Lara\TBWA
We reflect the environment where our consumers live. So, if they are 100% connected, we will be 100% connected too, creating and developing new... Читать больше
Context is King: Samira Hrach, Havas Germany
On social media platforms, it is about understanding the needs of the audience and seeing how marketing activities can fit in to achieve the... Читать больше
Data Mindful, Not Data Driven: Patrick Armitage, RPA
We have found it helps the most when we let the data guide us, but to not let it suffocate our creative vision and execution or cause us to lose... Читать больше
New Media, New Opportunities: Jackie Lyons, Havas Media Group
Ultimately innovation and tech should facilitate the user experience rather than be gimmicky, whether it is upper funnel or lower funnel activity... Читать больше