Top Interviews From The Advertising Industry
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Lisa Bright, Ogilvy California: "Make sure all of our voices are heard."
Lisa Bright, Global Chief Creative Officer, Ogilvy PR and Chief Creative Officer at Ogilvy California, shares her insight on championing women, of... Читать больше
Ogilvy Spain: A Passion for Big Ideas
In the dynamic content landscape, it is imperative to be tapped into digital and social media to connect and engage. Jordi Urbea, Senior VP at... Читать больше
Shruti Tiwari, Ogilvy: "The interconnectivity of brands’ ability to reach consumers has become even more paramount."
Shruti Tiwari weighs in on the expansion of retail media and the opportunities this creates for brands. Читать больше
Marta Gutiérrez, Ogilvy Spain: "The customer experience will increasingly be marked by the individuality of each customer."
We spoke with Marta Gutiérrez, Senior Vice president at Ogilvy Spain & CEO Madrid, on the evolution of retail platforms and the resulting... Читать больше
Carola Bracci, Ogilvy Italy: "Today’s consumers want to be heard for their unique point of view and want brands to deliver contents that resonate with it."
Carola Bracci, Head of Social at Ogilvy Italy, weighs in on their integrated framework for resonating with younger generations. Читать больше
Marketing to Generation Z and Alpha: The more niche, the better
Teresa Shiang, Senior Director of Strategy at Ogilvy, leads the Social team in New York; a team of social strategy, content, performance and data &... Читать больше
Liam Parker, Ogilvy: "It’s vital we all recognize, understand, and celebrate local nuances and diverse perspectives."
Ogilvy's expansive network moves at the speed of culture, creating tailored meaningful experiences and ‘always-on’ brand platforms. Liam Parker,... Читать больше
Ogilvy PR, Charlotte Tansill: "The principles of PR and earned-first creativity no longer apply only to brand protection and reputation but must increasingly be the foundation for brand building and marketing."
Ogilvy veteran Charlotte (Charlie) Tansill is President of PR, Social & Influence, North America. Passionate about using creativity to solve... Читать больше
Edgardo Melgar, Ogilvy Honduras: "A creative idea can come from any source, but it can always be enhanced through our PR capabilities."
Sitting down with Edgardo Melgar, Head of Communication and Strategy at Ogilvy Honduras, we analyze the Ogilvy network's innovative use of creative... Читать больше
Stay demanding and proud of what you do
A firm believer in the power of strong ideas, Fanny gives us insight into her strategy for building a diverse and balanced team for success. Читать больше