Top Interviews From The Advertising Industry
Популярные интервью
We Raised our Flag to be Seen: Do The WeRQ
Yet somehow, we are not 5.6% of marketer budgets. We are not 5.6% of ad spend. We are not 5.6% of families in ads. Читать больше
More Than A Trend: Johnny Mendez, McCann Worldgroup LATAM & Caribbean
We insist that in order to seriously address LGBT+ topics, we must work in cross direction with the brand strategy, and to keep the approach all... Читать больше
Fun, Cute & Magical: Tiago Freitas, Huge
If you’re going to be targeting or representing the LGBTQ+ community, make sure you have LGBTQ+ creatives involved. Читать больше
We’ve Got a Long Way to Go: Caroline Henry & John Line, copacino + fujikado
LGBTQ+ consumers represent buying power of $917B+. That’s a substantial market for companies, and they ignore the LGBTQ+ community at their peril. Читать больше
We're Just People After All: Andy Semons, IPNY
LGBTQ+ marketing is a real need. We eat, shop, wash our clothes, brush our teeth and buy consumer durables just like everyone else. Читать больше
More Than a Spectrum of Colors: Orcí
What has become problematic is the treatment of LGBTQ+ as just one target market for corporate gain instead of being sensitive and understanding... Читать больше
Listen To Their Stories: Danny Hernandez, Forsman & Bodenfors
There are so many stories that need to be told and the industry has only scratched the surface. Читать больше
For the Brave Who Want to Speak Up: David&Goliath's Pride Initiative
Start from a place of humility. Learn about intersectionality. Embrace that one queer story does not represent all queer stories. Читать больше
New Campaign Interview: Global Pride Makeover
Karmarama have created a piece of content for LGBTQ movement. Читать больше
#WhatMatters: An Interview with J. Walter Thompson Canada, Toronto
AdForum sits down with J. Walter Thompson Canada, Toronto's VP and Creative Director Ari Elkouby to discuss the agency's involvement with the PFLAG... Читать больше