I get bored easily, so the fact that I can jump from project to project and challenge to challenge on a weekly or even a daily basis is a great... Читать больше
The numerous hats one wears at a small agency and the fact that inbound briefs were less precise on deliverable meant each day was a bit like that... Читать больше
While the creative brief is a fundamental part of the creative work, the key is to add value and inspiration for the team, not noise. Читать больше
I am a firm believer that strategists are do-ers and their role is to shepherd ideas throughout the process. Читать больше
It’s not enough to capture consumer mindshare; we must be able to instill cultural meaning. Читать больше
At Chemistry curiosity rules – we have the freedom to develop hand-crafted strategic solutions. Читать больше
They think their job is just to be right. What I often find myself telling my teams is, there’s no point being right alone. Читать больше
Great strategists know that in advertising things don't always need to make sense. Читать больше
A successful strategist weaves a story, making the complex easy enough to understand and compelling enough to embrace. Читать больше
"Trying to demonstrate how clever you are tends to leave people thinking quite the opposite." Читать больше