RAPP's Strategy Director, Chloe Farzulla, delineates the agency's strategy to advising clients on eco-conscious work. Читать больше
Chatting with Tamara Alesi, CEO of Mediaplus North America - a Serviceplan subsidiary - , we learn more about integrating online and offline... Читать больше
Speaking on the growth in retail media, Marco Pelà identifies key elements to creating a more flexible shopping experience for customers. Читать больше
Steph Thomas, Business Lead, Retail Experience at VCCP, delineates the opportunities for brand affinity and loyalty that lie in Emotional... Читать больше
What is the cause of this unexpected growth in retail media spend? Lesley Myers-Lamptey, Head of Commerce Strategy at mSix&Partners - the joint... Читать больше
The digital transformation in consumer purchasing habits has shifted the landscape for brand strategy and media planning. Giving insight on how... Читать больше
In the latest installment of our series centered on the evolution of Retail Media, we sat down with Martin Steinorth, Head of Digital & Technology... Читать больше
We spoke with Marta Gutiérrez, Senior Vice president at Ogilvy Spain & CEO Madrid, on the evolution of retail platforms and the resulting... Читать больше
Liz Hanna, Strategy Director at Swift, a VML company, speaks on utilizing social listening to move at the speed of culture. Читать больше
In the latest installment of our series focused on the impact social media and cultural influences have on brand communications, we chatted with... Читать больше