It might seem paradoxical to care passionately about climate change and sustainability and yet work for an advertising agency. But as Head of... Читать больше
Laura Semple, Chief Strategy Officer at Conill, explains the value in exploring subcultures to get to know your audience, and understanding the... Читать больше
We chatted with Grace Farag, Associate Creative Director at RAPP, about content bridging the gap between audience and brand, and how to practice... Читать больше
When admired Swedish agency Forsman & Bodenfors merged with KBS (Kirshenbaum, Bond, Senecal + Partners) in 2018, a Scandinavian brand suddenly... Читать больше
We love that we can come in as a small SWAT team, bring an outside perspective, and quickly get work done that makes an impact. Читать больше
When you get under the skin of the statistics – the thing that strikes you is that consumers are becoming much more cynical toward ‘purpose as... Читать больше
Strategy lives and dies in execution, so be in service of those who execute. Читать больше
Now is the perfect time for brands to step up and play their part in creating a more perfect union, from the inside out. Читать больше
CEO Simona Maggini and ECD Francesco Poletti navigated a merger and adapted to the pandemic. Now they've set their sights on the future. Читать больше
At McCann Worldgroup, creativity is seen as integral to business success. But with the industry in flux, how will the role and meaning of... Читать больше