Top Interviews From The Advertising Industry
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Strategies For Change: Alexandra Servant-Rony, Dentsu Creative France
It might seem paradoxical to care passionately about climate change and sustainability and yet work for an advertising agency. But as Head of... Читать больше
Advertising is about saying, content is about doing
Laura Semple, Chief Strategy Officer at Conill, explains the value in exploring subcultures to get to know your audience, and understanding the... Читать больше
Always keep a weather eye on the prevailing industry winds
We chatted with Grace Farag, Associate Creative Director at RAPP, about content bridging the gap between audience and brand, and how to practice... Читать больше
Tom Suharto: Creating a reverence for strategy at Forsman & Bodenfors New York
When admired Swedish agency Forsman & Bodenfors merged with KBS (Kirshenbaum, Bond, Senecal + Partners) in 2018, a Scandinavian brand suddenly... Читать больше
An Insatiable Appetite to Learn: Current Forward's Founding Partners
We love that we can come in as a small SWAT team, bring an outside perspective, and quickly get work done that makes an impact. Читать больше
This Cynicism Can Be Solved: Mark Sinnock, Global CSO, Havas Creative Group
When you get under the skin of the statistics – the thing that strikes you is that consumers are becoming much more cynical toward ‘purpose as... Читать больше
Let Our Empathy Lead Us: Andrea Zimmerman, ICF Next
Strategy lives and dies in execution, so be in service of those who execute. Читать больше
The World Is Not the Same: Paul Blockey, RAPP
Now is the perfect time for brands to step up and play their part in creating a more perfect union, from the inside out. Читать больше
A Strong Partnership for Tough Times: VMLY&R Italy
CEO Simona Maggini and ECD Francesco Poletti navigated a merger and adapted to the pandemic. Now they've set their sights on the future. Читать больше
Creativity Is the Only Way to Thrive and Survive: McCann Worldgroup
At McCann Worldgroup, creativity is seen as integral to business success. But with the industry in flux, how will the role and meaning of... Читать больше