A huge opportunity is committing to investment in brand awareness and perception, and developing relationships with future potential buyers Читать больше
Piper Dolan, Head of Strategy at Ogilvy Chicago, firmly believes in fusing brands with culture to create authentic and creative experiences. This... Читать больше
We chatted with Angel Ciangi, Executive Strategy Director at GMR Marketing, about breaking systemic barriers through mentorship, challenging... Читать больше
Creativity and good ideas can come from anywhere and at Amplify, this notion is championed. Sophy Vanner Critoph, Head of Strategy, Culture and... Читать больше
In the latest installment of our series focused on new business and growth, Catherine Emprin, General Manager and Head of New Business at BETC... Читать больше
It might seem paradoxical to care passionately about climate change and sustainability and yet work for an advertising agency. But as Head of... Читать больше
Laura Semple, Chief Strategy Officer at Conill, explains the value in exploring subcultures to get to know your audience, and understanding the... Читать больше
We chatted with Grace Farag, Associate Creative Director at RAPP, about content bridging the gap between audience and brand, and how to practice... Читать больше
When admired Swedish agency Forsman & Bodenfors merged with KBS (Kirshenbaum, Bond, Senecal + Partners) in 2018, a Scandinavian brand suddenly... Читать больше
We love that we can come in as a small SWAT team, bring an outside perspective, and quickly get work done that makes an impact. Читать больше