Top Interviews From The Advertising Industry
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Sandra Bold, Wunderman Thompson: "Try things without worrying about the outcome. You'll make it work somehow."
“I wasn’t only determined to work in advertising,” says Sandra Bold, “I wanted to be a big name in advertising.” Having just taken on a new role as... Читать больше
The marketing industry has a central position in advancing the effort against climate change
Next to responsibility, efforts to advance sustainable behavior in consumers provide great opportunities as they directly tie to the future... Читать больше
An app to keep the intimate private
In the latest Epica Awards case study, we talk to Wunderman Thompson Belgium ECD Manuel Ostyn about the edgy app that won the Digital Grand Prix. Читать больше
Challenging Social Barriers: Raji Ramaswamy, Contract India, Wunderman Thompson India Group
The culture in the organization should not be about fitting in but about everyone adding their originality and views to make the culture richer and... Читать больше
A Social-First World: Jared Kozel, Wunderman Thompson Atlanta
We use social media as a lifeline of all forms of brand relevancy. It’s the key thread to first connect unique insights and storytelling to the... Читать больше
Inspire Through Communication: Ari Elkouby, Wunderman Thompson Canada
I truly believe consumers find more meaningful connection with brands that invent and inspire through the way they communicate. This creates a new... Читать больше
An Opportunity to Rebuild, Better: Marie Stafford, Wunderman Thompson Intelligence
The pandemic made people realize that change is possible, and what’s more, it can happen almost overnight if the will is there. Читать больше
Fund Femme to Tip the Scales: Oriel Irvine Wells & Ezinne Okoro, Wunderman Thompson
There’s finally a global directory of businesses that people can use to change their spending habits for the better. Читать больше
From Lisbon to London: Sara Soares & Maria Inês Leiria
Like any relationship, communication is queen. And you need to want to make it work. There are plenty of different people out there and if a team... Читать больше
'Mona Lisa' Is Here: Paul Snoxell, Creative Director, WT UK
Advertising being purloined and repurposed by artists for their own work – and that’s art. Advertising that uses art is still advertising. Читать больше