Top Interviews From The Advertising Industry
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Bas Korsten, Wunderman Thompson: "Instead of just talking about ‘creativity’, we talk about ‘inspiration’."
It seems barely a click of the fingers since Bas Korsten was made Global CCO at Wunderman Thompson at the beginning of 2020. Bas has now had... Читать больше
Ezinne Okoro, Wunderman Thompson: "Calling things out, naming them, and advising to find solutions. This is how we shift the narrative."
As Wunderman Thompson's first Global Chief Inclusion, Equity, and Diversity Officer, Ezinne speaks on the agency's global strategy to deliver an... Читать больше
Wunderman Thompson is all in when it comes to AI
In the latest installment of our AI series, Jeremy Lenz, Creative Director at Wunderman Thompson, delineates the agency's approach to adapting... Читать больше
"Leaders must make a conscious effort to engage with, learn from, and recognize their employees continuously.": La’Zette LaFontant, Wunderman Thompson
La’Zette LaFontant, Vice President: Strategic Operations Global Inclusion, Equity & Diversity at Wunderman Thompson, delineates the holistic,... Читать больше
"We can’t let off the gas when it comes to reflecting what’s true of families.": Amber Justis, Wunderman Thompson
In the latest entry of our 'Modern Parenting' series, Amber Justis, EVP and Executive Creative Director at Wunderman Thompson California, shares... Читать больше
Experiment more, take risks and try new things
We chatted with Jaime Komitor, SVP Client Services and Project Management at Swift, on their bespoke workflow model and how to maximize efficiency... Читать больше
How Wunderman Thompson cooked up a mammoth meatball
Occasionally a campaign transcends advertising to become headline news. That happened on a grand scale with “the mammoth meatball”, from Wunderman... Читать больше
Sandra Bold, Wunderman Thompson: "Try things without worrying about the outcome. You'll make it work somehow."
“I wasn’t only determined to work in advertising,” says Sandra Bold, “I wanted to be a big name in advertising.” Having just taken on a new role as... Читать больше
The marketing industry has a central position in advancing the effort against climate change
Next to responsibility, efforts to advance sustainable behavior in consumers provide great opportunities as they directly tie to the future... Читать больше
An app to keep the intimate private
In the latest Epica Awards case study, we talk to Wunderman Thompson Belgium ECD Manuel Ostyn about the edgy app that won the Digital Grand Prix. Читать больше