“I wasn’t only determined to work in advertising,” says Sandra Bold, “I wanted to be a big name in advertising.” Having just taken on a new role as... Читать больше
Next to responsibility, efforts to advance sustainable behavior in consumers provide great opportunities as they directly tie to the future... Читать больше
In the latest Epica Awards case study, we talk to Wunderman Thompson Belgium ECD Manuel Ostyn about the edgy app that won the Digital Grand Prix. Читать больше
The culture in the organization should not be about fitting in but about everyone adding their originality and views to make the culture richer and... Читать больше
We use social media as a lifeline of all forms of brand relevancy. It’s the key thread to first connect unique insights and storytelling to the... Читать больше
I truly believe consumers find more meaningful connection with brands that invent and inspire through the way they communicate. This creates a new... Читать больше
The pandemic made people realize that change is possible, and what’s more, it can happen almost overnight if the will is there. Читать больше
There’s finally a global directory of businesses that people can use to change their spending habits for the better. Читать больше
Like any relationship, communication is queen. And you need to want to make it work. There are plenty of different people out there and if a team... Читать больше
Advertising being purloined and repurposed by artists for their own work – and that’s art. Advertising that uses art is still advertising. Читать больше