Data analysis as a tool for business has for too long been the realm of strange sounding software and near mystical expertise. Overused terms like big data and artificial intelligence do nothing to remove obscurity nor confusion. But they do raise the price. We think there’s a better way. We build industry-specific applications that give businesses what they need to make ground-breaking decisions for marketing investments, customer engagement, and pricing. We do this using the latest software and techniques in artificial intelligence like machine learning. There’s no magic, just technical excellence combined with decades of business experience across many industries and markets. We expect no prior knowledge of data analysis from our clients, only to share our excitement in using new insights to gain competitive advantage.