The holiday season represents a top spending period for many retailers. Due to inflation pressures on consumers this year, holiday gift spending is predicted to drop by $30 billion as consumers decrease their non-food spending during this holiday season. Despite this gloomy forecast, many retailers remain optimistic that customers will keep up their purchases.
With economic uncertainty on the rise, it is more important than ever to update your advertising strategy and be aware of design trends during this holiday. Understanding the most effective designs will build a better connection with customers and set your team up for success. Here are some holiday ad design tips that will get you ready for the upcoming holiday shopping season.
Understand Your Target Audience
You may know the basics of your typical target audience, though during the holiday season this can change. The average customer may consistently shop at a few select stores, though during the holidays they may expand to new brands when looking to find gifts for others. This would be an opportunistic time to broaden your target reach that may take an interest in your store. Consider adapting your product descriptions to make them easily understandable to the average consumer.
Keep Your Ad Design Simple
In order to stand out from the competition, make your ad design simple. Consider design hierarchy by figuring out what is the most important element to include in your ad. This could be your headline, coupon code, or link to your website.
Do not overwhelm your ad with text. Reduce the amount of text to the minimum to communicate your message in an impactful manner. Save your longer and more descriptive statements for the product pages in the body text for your ad.
Include Compelling Images
Images are important for drawing attention to your ad. Images of people tend to perform better than just products by themselves. You might feature images of people opening your products on Christmas for higher engagement on your ad.
Try not to go overboard with the holiday imagery and colors. Instead, incorporate the green and red, silver, and snowflakes more subtly for your brand to stand out.
Use Current Trends
Since marketing is an ever changing and fast-paced business, you will want to be aware of the current trends to keep up with the competition. New trends pop up constantly, so take advantage of this and incorporate them into your holiday marketing slogans. Video content is one of the most impactful forms of marketing today so consider creating a short video to advertise your product and the story behind it.
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