Choosing an advertising medium can be difficult, and there’s often a lot to consider. Factors like target audience, budget, and message all contribute to the final decision.
But here’s why we think out of home (OOH) advertising is an excellent option, even today.
Some might argue that OOH advertising formats like billboards are outdated and old-school, but we argue that there’s a reason OOH has never stopped being a major advertising format.
OOH ads can’t be paused, skipped, or ignored.
Billboards are typically viewed by those on the road, and are often big, bold, and nearly impossible to ignore. With a good design, OOH ads are eye-catching and memorable, especially for those who are passing regularly.
For example, a billboard on the side of a busy highway will be seen by everyone driving on that highway—this includes a variety of ages, genders, ethnicities, and even occupations.
OOH advertising is versatile.
While not targeted in the same sense as online ads on platforms like Google or Facebook, OOH ads can be strategically purchased to reach either a broad audience (like billboards or kiosks), or a more targeted audience (like with gym TV screens).
There are no sudden changes or unruly comment sections.
Maybe one of the biggest selling points of OOH advertising is that you know you’re reaching an audience, which may not be true for some online advertising.
Recently, big advertisers have been pausing ad spend—particularly on Twitter—due to changes in user experiences and unclear direction.
Additionally, there’s no room for comment sections to spiral out of control, keeping your ad the primary focus.
OOH advertising has been around for a long time, and there’s a reason for that! With no constant changes and a wide breadth of options, it’s a solid ad choice.