Running a business is an extremely daunting task, and it can often feel like you’re not drawing in as many new customers or patrons as you’d like to be. The solution to this issue is simple, but can seem difficult to navigate if you have not done so before.
Advertising your business to new potential customers is paramount, and in our increasingly technological world, there are many ways to do so. From Facebook to street furniture, the choices seem endless, but BillboardsIn is here to help you make the right decision. This article will provide tips for first-time advertisers looking to get the word out about their business.
Types of Advertising
There are many kinds of advertisements, and the first step to advertising your business is figuring out which of those works for you.
Outdoor advertising includes ads on billboards, buses, banners, street furniture, and more. These ads are extremely powerful for garnering local audiences, and can boost your business to potential customers in the area that it is placed. Putting an outdoor ad in a high traffic area can be one of the most effective ways for local businesses to gain traction.
Online advertising, on the other hand, is able to reach a more global audience. However, many people feel overwhelmed by constant digital advertising or use ad-blockers to avoid them all together. Besides these, there are also traditional television advertising and print advertising, though these are becoming less effective due to streaming services and online publications.
Considering the variety of advertising formats available, it is important to consider your audience. If you’ve decided on an outdoor ad, you need to consider where you will display it to reach your target audience. Will it be on a major highway? The heart of a city? For online ads, determine if you want to advertise on mobile apps, websites, or social media. Which one? Facebook, for example, will reach an entirely different audience than Twitter. Each choice will alter the number of impressions and the types of people who are seeing your ad.
Message and Design
Once you have chosen the type of ad and location that works best for your business, the next step is to consider what you want your advertisement to say or depict. Remember that most ads are taken in very quickly, so clear and simple messaging is very important. Try to keep the complexity to a minimum and utilize images, fonts, and colors to your advantage. Depending on your advertisement type, the company you advertise through may aid in this process.
Booking the Advertisement
One of the last major steps in the decision process is to choose how you will book your advertisement. Most social media ads are able to be handled by oneself through the medias’ websites, but for physical advertisements such as print or outdoor ads, other parties are required.
Try contacting the owner of the platform you are trying to advertise on to discuss utilizing their space, or find a vendor through websites like BillboardsIn.com. BillboardsIn shows available advertisement space on billboards, buses, street furniture, and even on digital screens in businesses like restaurants or gyms.