Oktoberfest is typically seen as a merry making paradise, with free- flowing beer, upbeat music, groovy dance, beer games and delectable food. It is one of the biggest carnivals in the world that celebrates beer while promising an unforgettable experience. Hence, it became a good fit for Kingfisher.
Being the biggest beer brand in the country, Kingfisher gave the true experience of Oktoberfest in India. Wunderman Thompson, Bangalore created an experience where beer lovers come together to drink, dance, and celebrate Kingfisher, the most loved beer in India.
Kingfisher launched the campaign #BeOneWithBeer which speaks to those who are passionate about beer. Positioning Oktoberfest as the most awaited gathering where people can truly connect and bond over their ultimate love – beer.
The brand amplified the campaign by creating an atmosphere of grand celebration in about 60 to 70 outlets across India. Keeping the spirit of #BeOneWithBeer and Oktoberfest in mind, the brand took the center stage in exhibiting the ultimate form of celebration. With the launch of this campaign, Kingfisher intends to highlight the importance of having fun without holding yourself back. In the midst of this, people will explore how Kingfisher is an expression of the ultimate celebration.
Speaking about the campaign, Kundan Joshee Senior VP & Managing Partner, Wunderman Thompson Bengaluru, said, “Oktoberfest is all about camaraderie, fun and beer. And that’s the reason a brand like Kingfisher which is all about unpretentious fun should lead the way. The brand aimed to capture the fun and energy of the occasion.”
