#1 Grand Prix
Globally, 32% of women don’t feel comfortable swimming in public. In the Middle East that number is almost 3 times higher. Adidas and Havas Middle East’s 'Liquid Billboard' campaign, in response, was aimed at encouraging women of all shapes, ethnicities, religions and abilities to swim with confidence. Watch the campaign here.
Hear from Havas Middle East’s Fabio Silveira, General Manager and Joao Medeiros, Executive Creative Director, in an exclusive video interview about the win here.
#2 Gold Lions
- Outdoor: Havas Middle East - adidas: Liquid Billboard
- Health and Wellness: Havas New York and Germany - German Parkinson Association: Staybl
- Creative Effectiveness: Havas Play - Association L'Enfant Bleu: Undercover Avatar
- PR: BETC Paris - Women in Games: Gender Swap
#3 Silver and Bronze Lions
- Havas Milan: Affinity – Ultima, Neverending chase
- HOY Buenos Aires: ALMA, I Don’t Remember
- Arnold Boston: Progressive Insurance, Dr Rick Will See You Now
- Havas Chicago: Yellowstone National Park, Inheritance Pass (x2)
- Havas Portugal: Raparigas Da Bola, The Day-after-women’s-day Newspapers
- Havas Middle East: adidas, Liquid Billboard (x3)
- Havas Middle East: adidas, I’m Possible Billboards
- HOST/Havas: Australian Federal Police, Crime Interrupted
- BETC Paris: Distance, Outlaw Runners
- BETC Paris: Women in Games, Gender Swap
- BETC Paris: Duolingo / The Tattoo Duo Over
- Havas New York and Germany: German Parkinson Association, Staybl (x2)
Bronze
- Havas Paris: KFC France, KFC Cinema
- Havas Turkey: Reckitt – Finish, Cap the Tap
- Havas Play: Association L’Enfant Bleu, Undercover Avatar
- Publicis Conseil and Havas Media Paris: Fnac – Unreccomended By Algorithm
- Havas Portugal: Raparigas Da Bola, The Day-after-women’s-day Newspapers
- Havas Middle East: adidas, Liquid Billboard
- HOST/Havas: Australian Federal Police, Crime Interrupted
- BETC Paris: Lacoste, Théo Curin x Lacoste
- BETC Paris: Lacoste, The 9th Lane
- BETC Paris: Distance, Outlaw Runners (x2)
- BETC Paris: Women in Games, Gender Swap
- Havas New York and Germany: German Parkinson Association, Staybl
The New Age of Experience: Metaverse for Good
Also hosted at the Havas Café was a captivating conversation exploring the Metaverse. A team of experts from across the Havas network, Hennessy and WARC Media, came together to discuss the new age of experience – how brands are embracing the metaverse, what consumers think about the hype and what they expect from brands. Hear from the panelists here.
