JOAN Unveils Rebrand Ushering in Next Phase of it's Evolution

JOAN announced today the unveiling of its new, company-wide rebrand, ushering in the next phase of growth for the agency. On the verge of its three-year anniversary in business, the rebrand highlights the next iteration of JOAN and includes a redesigned website and logo, a new diversity fellowship program, and stunning office space at 44 Wall Street. The New York City-based holding company is a multi-faceted brand which includes advertising agency JOAN Creative; original IP DamnJoan.com; in-house production studio JOAN Studios; and 501c3 organization, the JOAN Foundation for Diversity.   

 

“We are incredibly lucky to work with such an intelligent, fun and inquisitive group of people, and that goes for both our employees and clients,” said CEO and Co-Founder Lisa Clunie. “Our rebrand and our new HQ speak to who we have become over these past three years. In true JOAN fashion, we wanted to find somewhere truly special that could hold our company as we continue to grow. We also wanted someplace that matched our adventurous spirit, and inspired collaboration as well as bold thinking and doing. We found it in the vibrant, creative heart of NYC’s Financial District, which we’re thrilled to call our new home.”

 

Founded in 2016, JOAN quickly became a top industry player with a roster of clients that includes General Mills, Google, Georgia Pacific, Black Forest, Gallo Wines, and Humana. The agency’s success led to a number of hires in the last few months, as JOAN picked up a slew of creative talent, including Executive Creative Director Dan Lucey.

 

“We've had this electric rush of new creative thinkers and makers, coupled with new challenges and opportunities to explore,” said CCO and Co-Founder Jaime Robinson. “We wanted this next phase of JOAN to celebrate all of this and to reflect what we believe in doing – igniting cultural conversations, challenging stereotypes and building intense brand loyalty for our clients.” 

 

In addition to its rebranding efforts, JOAN is also expanding its non-profit organization, the JOAN Foundation for Diversity, which includes its paid fellowship program. Currently employing its first fellow, the program gives young people of color with no formal advertising training the opportunity to work in each department of JOAN Creative, gaining both experience and an understanding of what might interest them as a career. After a successful beta trial, the company is also expanding DamnJoan.com, which will serve as the launching pad for several new products later this year. 

 

Want to make your company shine?
» Switch to a Starter Profile
Join
The Creative Industry Network

List your company among the leaders of the industry, promote your competencies, showcase your work & join an exclusive global marketing and creative industry network.

Create Your Company Profile