Unseen Emergencies steps up at Axis.

Huge congratulations to YoungShand and the NZ Blood Service for a great haul at yesterday's AXIS awards. Special mention to Director Perry Bradley and Editor Alex O'shaugnessy for their double scoop of bronze awards.

A hard-hitting campaign that was cleverly designed to be told in realtime, then play out as separate narratives across multiple media - brilliantly conceived. A vital message to deliver. And one we could sink our film teeth into to produce.

Some jobs are very close to our hearts. We are glad that the New Zealand advertising industry agrees.

UNSEEN EMERGENCIES - DIRECTORS CUT

STILLS - BELINDA BRADLEY