| Заголовок | Baby CPR (Extended) |
| Агентство | BBH |
| Кампания | Nursery Rhymes Inc. |
| Рекламодатель | St John Ambulance |
| Бренд | St John Ambulance |
| Дата первой трансляции/Публикации | 2016 / 1 |
| Бизнес сектор | Информация и услуги правительства |
| История | Find out how to help a baby who’s not breathing with #babyCPR, taught by the stars of Nursery Rhymes Inc. – the new advert from St John Ambulance. Remember the song, in case things go wrong. Please share this film. More first aid resources for parents: http://www.sja.org.uk/NurseryRhymesInc Do you know your puffs and pumps? Nursery Rhymes Inc. have got you covered. Parents told us that their baby not breathing is the first aid emergency they fear the most. We know that parents find the thought of giving their baby CPR frightening so we’ve removed the fear factor and made it as easy as possible to learn. We’ve created a short video featuring the stars of Nursery Rhymes Inc. that shows how to give baby CPR in a reassuring unforgettable way. We want parents, grandparents and anyone who cares for infants to remember the song in case things go wrong. Please share it far and wide, so that as many people as possible know some first aid. |
| Тип медиа | Веб-фильм |
| Длина | |
| Звук | 750mph |
| Креативная команда | Fred Rodwell |
| Креативная команда | Andy Parsons |
| Креативный директор | Ian Heartfield |
| Стратегический директор | Rowenna Prest |
| Стратег | Alana King |
| Business Lead | Jon Barnes |
| Директор рабочей группы клиента | Leo Sloley |
| Делопроизводитель | Louisa Steele |
| Продюсер | Victoria Keenan |
| Продакшн Студия | Blinkink |
| Директор | Becky Sloan |
| Директор | Joseph Pelling |
| Song and lyrics | Baker Terry |
| Song and lyrics | Joseph Pelling |
| Исполнительный продюсер | James Stevenson Bretton |
| Продюсер | Benjamin Lole |
| Оператор-постановщик | Ed Tucker |
| Послепроизводственный этап | The Mill London |
| Послепроизводственный этап | Blinkink |
| Редактор | Joseph Pelling |
| Редактор | Hugo Donkin |
| Редакционная компания | Blinkink |
| Медиа-агентство | JAA |