| Заголовок | Megaglove (30 sec) |
| Агентство | BBH |
| Кампания | Own the Week-End 2 |
| Рекламодатель | Guardian Media Group |
| Бренд | The Guardian |
| Дата первой трансляции/Публикации | 2013 / 9 |
| Бизнес сектор | Газеты, журналы, книги |
| философия | Building on the success of January’s campaign, the new work retains the overarching satirical premise that the Saturday Guardian and The Observer produce such exciting, varied and rich editorial content that the newspapers effectively ‘own the weekend’. The two humorous 30-second films, ‘MegaGlove’ and ‘Paella’, will promote separate weekend supplements - the Guardian’s existing ‘Cook’ supplement and the brand new ‘Observer Tech Monthly’, which launches on Sunday 15 September and brings together news and developments from the world of science and technology. David Kolbusz, Deputy Executive Creative Director at BBH London, commented: “If our initial campaign was designed to inform the public that the Guardian and the Observer own their weekend, this follow up dramatises the repercussions of resistance. When you try to own your own weekend, things can turn out very badly. Frankly, I feel sorry for anyone who doesn't buy their papers." |
| Проблема | In January the Guardian launched a new, tongue-in-cheek campaign to champion its weekend newspapers. It marked a bold new direction for the Guardian’s January marketing approach which had, in previous years, focused primarily on promotional giveaways |
| Тип медиа | Телевидение |
| Длина | |
| Рынок | United Kingdom |
| Редакционная компания | Final Cut |
| Звук | Factory Studios |
| Продакшн Студия | Biscuit Filmworks UK |
| Директор | Jeff Low |
| Продюсер | Kwok Yau |
| Исполнительный продюсер | Orlando Wood |
| Оператор-постановщик | Ed Wild |
| Послепроизводственный этап | The Mill |
| Редактор | Ed Cheesman |
| Звук | Sam Robson |
| Менеджер по рекламе | Richard Furness |
| Менеджер по рекламе | Toby Hollis |
| Менеджер по рекламе | Charlotte Emmerson |
| Исполнительный креативный директор | David Kolbusz |
| Креативная команда | Gary McCreadie |
| Креативная команда | Wesley Hawes |
| Креативная команда | Matt Fitch |
| Креативная команда | Mark Lewis |
| Продюсер агентства | Chris Watling |
| Strategic Business Lead | Ngaio Pardon |
| Strategy Director | Agathe Guerrier |
| Strategist | Alana King |
| Директор рабочей группы клиента | Jon Barnes |
| Специалист по работе с заказчиками | Fiona Buddery |
| Специалист по работе с заказчиками | Jonny Price |