Заголовок | Antiques |
Агентство | Wieden + Kennedy |
Кампания | Antiques |
Рекламодатель | ESPN, Inc. |
Бренд | ESPN |
Posted | Сентябрь 2008 |
Продукт | Sunday NFL Countdown |
Бизнес сектор | ТВ/Радио программы и станции |
Слоган | NOT EXPERTS. FOOTBALL EXPERTS. |
История | The spots portray the Sunday NFL Countdown analysts, not as experts, but as football experts. For each spot, we mimic real TV shows/scenarios that require specific experts, analysts or judges unrelated to football. For some reason, the analysts find themselves in these situations. But theyre not experts in geopolitics or professional dancing. Theyre football experts. So, naturally, when asked about global warming, they talk about how hot the NFC Norths running game is. Or when asked to judge dance moves, they bring the conversation around to end zone celebrations. And so on. They know more about football than anything, and anyone, else. Not that they couldnt talk about global warming, but who among us wouldnt rather talk about football? NOT EXPERTS. FOOTBALL EXPERTS. |
Тип медиа | Телевидение и кино |
Длина | |
Рынок | United States |
Продакшн Студия | Backyard |
Звуковой дизайн компании | Sound Lounge |
Креативный директор | John Parker |
Креативный директор | Derek Barnes |
Арт-директор | Alan Buchanan |
Копирайтер | Nick Sonderup |
Исполнительный креативный директор | Todd Waterbury |
Исполнительный креативный директор | Kevin Proudfoot |
Директор | Aaron Stoller |
Исполнительный продюсер | Eriks Krumins |
Продюсер | Lauren Bayer |
Оператор-постановщик | Scott Henrickson |
Редакционная компания | Mad River Post |
Редактор | Kelly McClean |
Редактор | Lucas Eskin |