ЗаголовокAntiques
Агентство
Кампания Antiques
Рекламодатель ESPN, Inc.
Бренд ESPN
PostedСентябрь 2008
Продукт Sunday NFL Countdown
Бизнес сектор ТВ/Радио программы и станции
Слоган NOT EXPERTS. FOOTBALL EXPERTS.
История The spots portray the Sunday NFL Countdown analysts, not as “experts,” but as “football experts.” For each spot, we mimic real TV shows/scenarios that require specific experts, analysts or judges unrelated to football. For some reason, the analysts find themselves in these situations. But they’re not experts in geopolitics or professional dancing. They’re football experts. So, naturally, when asked about global warming, they talk about how hot the NFC North’s running game is. Or when asked to judge dance moves, they bring the conversation around to end zone celebrations. And so on. They know more about football than anything, and anyone, else. Not that they couldn’t talk about global warming, but who among us wouldn’t rather talk about football?

NOT EXPERTS. FOOTBALL EXPERTS.
Тип медиа Телевидение и кино
Длина
Рынок United States
Продакшн Студия
Звуковой дизайн компании
Креативный директор
Креативный директор
Арт-директор
Копирайтер
Исполнительный креативный директор
Исполнительный креативный директор
Директор
Исполнительный продюсер
Продюсер
Оператор-постановщик
Редакционная компания
Редактор
Редактор

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