Produced by Sweet Rickey and Directed by Yaara Sumeruk, PUMA’s “She Moves Us” honors Women’s History Month by celebrating the women who move together to achieve and connect through sport, culture, and values. Featuring multi-talented PUMA ambassadors, including singer Dua Lipa and an incredible roster of female athletes, the campaign highlights overcoming adversity in order to reach goals alongside an inspirational reminder to just keep moving.
A woman-owned production company, Sweet Rickey deeply connected with the ideology of the piece and worked to deliver on that same spirit when assembling the female powered creative team. Award-winning filmmaker Yaara Sumeruk, known for directing visually striking works that shine a light on topical issues, was a natural fit for the project. Director of Photography Hillary Spera (Dexter, The Flight Attendant) was brought onboard for the global shoot — with Director of Photography Adam McDain handling the New York-side of the production. Director Sumeruk worked closely with noted Editor Britt Bellamy, of sister company EDITBAR, to seamlessly interweave the movement and message - in collaboration with visual effects artistry by Zero FX - with the powerful kinetic energy of the PUMA ambassadors.