| Заголовок | More Than a Place |
| Агентство | 62ABOVE |
| Кампания | More Than a Place |
| Рекламодатель | Harrah's Resort |
| Бренд | Harrah’s Resort Southern California |
| Дата первой трансляции/Публикации | 2020 / 1 |
| Бизнес сектор | Отели, курорты |
| философия | San Diego-based agency 62ABOVE (formerly known as i.d.e.a.) unveils its Super Bowl ad for Harrah’s Resort Southern California. Produced by Caviar and directed by Benjamin Mege, “More Than A Place” sees the return of Rob Riggle as the ‘Mayor’ of Funner, California. The spot will air regionally in San Diego and Las Vegas during the Super Bowl, with the Vegas spot offering a free room to any Nevada resident over the age of 21 for one night in Funner, CA. In the ad, regal Mayor Riggle explains how Funner is more than a place - it’s a state of mind. Showcasing his design and art direction background, director Benjamin Mege seamlessly transports the viewer through purple and gold-tinted scenes of glitz and leisure. There’s a cheeky air to the gloss of each setting, as VFX by Santa Monica-based studio JAMM gild each tableau with a larger-than-life luxury. Funner, California was created through the partnership of the agency and Harrah’s Resort Southern California in 2016 and launched with the city's first Mayor, David Hasselhoff. In 2019, Rob Riggle was introduced as the new Mayor of Funner, along with his trusty steed, Albert the Alpaca, at his side. |
| Тип медиа | Телевидение |
| Длина | |
| Аудио | 740 Sound Design & Mix |
| SVP & General Manager | Darrell Pilant |
| VP, Marketing | Beau Swanson |
| Director, Resort Marketing | Amber Lussier |
| Креативный директор | Austin Lane |
| Исполнительный продюсер | Eric E. Staley |
| Копирайтер | Scott Johnson |
| Копирайтер | Austin Lane |
| Руководитель группы по связям с рекламодателями | Sarah Lipton |
| Руководитель группы по связям с рекламодателями | Jen Ramirez |
| Ассистент исполнительного руководителя по учетной записи | Emma Farrell |
| Продакшн Студия | Caviar Films Los Angeles |
| Директор | Benjamin Mege |
| Оператор-постановщик | Damian Acevedo |
| Продюсер | Rebecca Donaghe |
| Редакционная компания | Stitch |
| Исполнительный продюсер редакционной компании | Mila Davis |
| Редакционный продюсер | Alex Hooker |
| Редактор | Dan Bootzin |
| Audio Executive Producer | Scott Ganary |
| Звукорежиссер | Jeff Martin |
| Смеситель | Chris Pinkston |
| Assistant Mixer | Brittney Gomez |
| VFX / Finishing | JAMM VFX |
| VFX Executive Producer | Asher Edwards |
| Продюсер видеоэффектов | Ashley Greyson |
| VFX Creative Director | Benoit Mannequin |