Заголовок | Water. It's only safe while you're watching. Keep Watch. |
Агентство | 303 MullenLowe |
Кампания | Water. It's only safe while you're watching. Keep Watch. |
Рекламодатель | Royal Life Saving Association |
Бренд | Royal Life Saving |
Дата первой трансляции/Публикации | 2017 / 11 |
Бизнес сектор | Институциональные/общественного интереса/некоммерческие организации |
философия | Royal Life Saving is today launching a campaign via 303MullenLowe Sydney. Filmed in a suburban backyard, viewers see two parents keeping half an eye on their son while they tend to other activities. The moment they turn away, the water shows its dark side; the moment they turn back, the water is instantly safe again. Every year, fatal and non-fatal drowning incidents occur across Australia. Between 1 July 2002 and 30 June 2017, 461 children aged 0-4 years drowned in Australia. Of these, half occurred in home swimming pools. In 100% of child drowning cases in home swimming pools, active adult supervision had either lapsed or was entirely absent. |
Тип медиа | Телевидение и кино |
Длина | |
Продакшн Студия | Good Oil |
Главный исполнительный директор (CEO) | Justin Scarr |
TV Producer | Ana Pinheiro |
Planner | Sarah May |
Управляющий партнер | Tony Dunseath |
Руководитель ТВ | Sean Ascroft |
Production | Sean Ascroft |
Исполнительный креативный директор | Richard Morgan |
Копирайтер | Misa McConnell |
Копирайтер | Sean Vrabel |
Директор по обслуживанию клиентов | Tony Dunseath |
Коммерческий директор | Felix Curry |
Sound Production | Nylon |
Post Production House | The Editors |
Producer | Chana McLallen |
Executive Producer | Sam Long |
Оператор-постановщик | Danny Ruhlmann |
Director | Curtis Hill |