| Заголовок | Driveguard (60s) |
| Агентство | J. Walter Thompson London |
| Кампания | Driveguard |
| Рекламодатель | Bridgestone Corporation |
| Бренд | Bridgestone |
| Дата первой трансляции/Публикации | 2016 / 4 |
| Бизнес сектор | Шины, аксессуары, масло, бензин, горючее |
| История | A car races down a mountain road for an appointment with destiny in the form of a rusty nail. “Somewhere out there,” says the narrator, “there’s a puncture with your name on it.” But an innovative tyre lets you drive on for 50 miles, even when the nail has done its worse. The tyre, the narrator adds, “has our name on it”. Bridgestone. |
| философия | Shot across four days in Slovenia, the films see a mother embarking on a journey through mountainous terrain in treacherous conditions. With her children in the back facing a potentially fatal situation, tension mounts as the family continues driving through the desolate area until the car collides with one of the hazards. Following a moment of deathly silence, the family continues driving towards the safety of home thanks to Bridgestone’s cutting-edge tyre technology. |
| Тип медиа | Телевидение и кино |
| Длина | |
| Продакшн Студия | Bang TV |
| Послепроизводственный этап | Absolute Post |
| Исполнительный креативный директор | Ian Thomas |
| Управляющий партнер | Derek Turner-Smith |
| Руководитель ТВ | Danielle van Berkel |
| Production Services | BAS production |
| Продюсер | Tom Whitehead |
| Исполнительный продюсер | Jeremy McWilliams |
| Фотограф | Callan Green |
| Prod Coordinator | Max BangTV |
| Service Co Prod | Andrej Caruso |
| Редактор | Joe Parsons |
| Колорист | Matt Turner |
| Sound Design | Vaudeville Sound |
| Композитор | Ray Harman |