MPC LDN Insights

Planning Directors, Rob Estreitinho and Tiffany Mondesir, weigh in on their strategy for resonating with modern audiences and establishing brand loyalty. Читать больше

How HSBC UK and Wunderman Thompson UK overturned banking’s aloof image by offering a lifeline to society’s most vulnerable. “The Homeless Bank Account” won the Alternative Grand Prix at the Epica Awards. Читать больше

Pourquoi Noël est un terrain de jeu exceptionnel pour les agences Читать больше

Why Christmas is a creative playground for agencies. Читать больше

To only make the kind of work that our audiences will forgive us for interrupting them with. Читать больше

The new TV commercial from Tesco celebrates the 100th anniversary with a delivery driver embarking on an unexpected, whirlwind journey through the decades, up and down the country, for Christmas. Tom Drew, Creative Director at BBH London gave us some insight about the campaign. Читать больше

The&Partnership brings the joy of the Argos catalogue to UK audiences. Читать больше

Orange launched its new Christmas campaign with Publicis Conseil around its star offer, the "Connected House" and a theme worthy of our childhood dreams. Читать больше

Nous pouvons être inquiets sur le futur de la Terre. Tout n’est pas encore perdu. Il existe heureusement des initiatives innovantes qui pourraient un peu nous rassurer. Читать больше

We are all anxious about the future of our home. Fortunately, there are some innovative initiatives that can make us feel a little better. Читать больше